Whirlpool Corporation

In: Business and Management

Submitted By megill
Words 649
Pages 3
Whirlpool Corporation
On page 67, our book defines a corporation as a business whose identity in the eyes of the law is distinct from the identity of its owners. With corporations comes limited liability, which is when the owners are not responsible for the debts of the corporation. Our book defines a multinational business as a firm that owns and operates producing units in foreign countries (pg 68).
Once, Whirlpool Corporation was a true corporation. Today Whirlpool, according to their website, has 70 manufacturing and technology research centers throughout the world in 2014. I would consider Whirlpool a multinational business now. Their world headquarters are located in North America. Here at home, they represent the brand Whirlpool, Maytag, KitchenAid, Jenn-Air, Gladiator and others. In Europe, Middle East and Africa Regions the headquarters office located in Italy represents the brands Whirlpool, KitchedAid and Baukchent. The brands in Latin America are Brastemp, Consul and KitchenAid. In just Brazil there are three factories, two administrative offices, four technology centers, three distribution centers and twenty-three laboratories! Nearly 25% of the corpations global sales on made in the Latin America Region. Their final region is Asia which is divided into two headquarters. Asia North offers the brands Whirlpool, Maytag, and Baukencht. Asia South has Whirlpool and KitchenAid brands (Global Locations).
To add to their global dominance in the appliance world, on May 18, 2015 Whirlpool entered into an agreement to acquire the American Dryer Corporation. This will give Whirlpool’s commercial laundry business the opportunity to reach new markets and channels. Whirlpool has evolved a lot in the past one-hundred plus year. They are now in more than 170 countries in the world. Whirlpool began in 1908 when Lou Upton invested his savings in a venture to…...

Similar Documents

Competitor Analysis of Whirlpool Corporation with Special Reference to the Stabilizer Market in Surat

...learning at campus. The trainee is expected to work on live projects and work out a feasible solution for the same. For the learner, it is an opportunity to understand about the functioning of the organization at broader level, understanding and experiencing what to expect after joining the corporate world. It is an opportunity to understand work culture. On 15st March 2012 I started my project under the guidance of Mr. CHIRAG THAKKAR (Asst. Manager) SURAT. I have been allocated the area for survey in SURAT. The areas covered by me which are Varachha, Parvat patiya, Station area, Katargam, etc. In 1st phase of this project I have visited service centre of Whirlpool at Adajan for collecting technical information of stabilizers that Whirlpool manufactures. In 2nd phase of the research I have visited to dealers of stabilizers in Surat for doing survey about different brand of stabilizers. In 3rd phase I have prepared a summary report of Surat electronic market on that basis it observed that stabilizer market is on peak in Surat due to problem of voltage fluctuation and thus competition is enormous. In 4th phase I prepared few questionnaire and on that basis done survey in different electronic retail outlets in Surat. In 5th phase of the research I analyzed the entire thing and on that basis I prepared a ......

Words: 12090 - Pages: 49

Whirlpool Corporation Global Procurement

...| WHIRLPOOL CORPORATION GLOBAL PROCUREMENT | Cost Analysis | | | | | Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in distribution, marketing, and ultimately in its sales. Another key factor how it competes is through its relationships with customers such as Sears. Our cost model was based on the “Principles of Cost Modeling” from the article Competitive Cost-Analysis: Cost-Driver Framework by Timothy Laseter, et al. Based on the article, we continuously pondered over not only the cost elements, but also the cost drivers, so as to get a better picture and to arrive at a more accurate analysis. To capture all the elements, we constructed our own template, so that we could customize it to Whirlpool, so as to capture as many cost drivers as possible. In addition, to ensure that we accounted for all parts contributing to the actual cost, we thought about total cost of......

Words: 2299 - Pages: 10

Whirlpool Memo

...Whirlpool Corporation DATE: TO: September 18, 2008 Dana Donnley Director of Employee Communication, Whirlpool Corporation Human Resources, Whirlpool Corporation Whirlpool Insurance Provider Legal Department, Whirlpool Corporation Corporate Communications, Whirlpool Corporation XXXXXX XXXXXX Employee Communication Manager Implementation of New Whirlpool Corporation Employee Wellness Program COPY: FROM: SUBJECT: This memo recommends that Whirlpool Corporation announce a new expansion to the Employee Wellness Program: the inclusion of spouses of employees. By offering annual physicals to employees and their spouses, Whirlpool hopes to see a decrease in company insurance spending and an increase in employee productivity and general wellbeing. BACKGROUND Whirlpool Corporation developed the Employee Wellness Program in hopes of maintaining healthy and productive employees, as well as decreasing the use of insurance benefit dollars. In the past, this program included an annual mini-physical offered to each employee at the company’s expense. This physical is comprehensive, mainly serving as a screening program to let our employees know the general condition of their health. A company doctor performs the physical and mails the results directly to the employee, thereby ensuring complete confidentiality. Recently, it has been proposed that this program now be offered to the spouses of our employees, something that Whirlpool thinks will be advantageous in the health of our......

Words: 1010 - Pages: 5


...October 14, 2013 Whirlpool Corporation Global Procurement The Whirlpool Corporation is negotiating with suppliers and group members to decide the best possible solution for procurement with the present suppliers in Albertos, Burgendorf, Christiansen, and Del Rio. The problem lies with group members struggling to analyze and decipher the given data from the stated suppliers. Since the North American and European suppliers are main source of sales, their cost drivers are the most important. The business goal at hand is to achieve the lowest cost while supplying the customer with the best quality product while making a profit after the process is complete. With the given information, there were three solutions to solve the problem of having too high of cost for the products. Whirlpool needs to produce their products by paying the lowest amount for compressors, plastic injection molding, direct and indirect labor, and resin. Improving supplier productivity in the Del Rio plant would ultimately lower material cost by increasing production and negotiating a better quote for materials. Another solution would be to maximize productivity focusing one product per plant. Also, since the transportation and taxes were not discussed, the geography cost driver could be lowered by producing in the two plants that are relative to the majority of global sales but with the lowest price quotes in that region, being Del Rio and Burgendorf. Will will will will will will will will will will will...

Words: 250 - Pages: 1

Whirlpool Industry

...describe the origin of the report, objective of the report, scope and limitations of the report. Objective of The Report: The BBA Program under the department of finance offers a course named “Management (F-108)” which requires submitting a report on a specific topic determined by the course instructor. The report under the headline ‘Whirlpool Corporation’ has been prepared towards the purpose. Objective of the report: There are several objectives to conduct the study which are: To Provide an overall information about the whirlpool company To provide the position in the BCG Matrix To analyze the SWOT of the organization To give an economical analysis.  Methodology: To prepare this report we mainly depend on the primary data. But also take some help from our seniors. Process of collecting secondary data: We went to our senior to know about the procedure of making a good report. Then we ask for advices that should be followed to collect a standard data. Process of collecting primary data: Primary data are collected from the following sources: We collected our necessary primary data by the help of internet. Here the web address of Whirlpool proved to be very helpful to us. Reasons for collecting primary data:  It is not possible to complete the report with the secondary data.  To cross checking the secondary data couldn’t be possible without using primary data. Scope of The Report: Everything has some advantage which helps that work to be completed......

Words: 4496 - Pages: 18


...with Kelvinator International Corporation, USA. Later the company integrated backwards to manufacture electrical grade stampings used in motors, compressors, super enameled copper wire and other allied products. Electrolux, Sweden, the worldwide consumer durable giant has 12.5% stake in Whirlpool. Electrolux tried to increase its holding to 51%, however, the idea was stalled due to price disagreements. In 1995, WIL negotiated with Whirlpool Inc, US, another major player in the global white goods market, who was willing to buy a company at a higher price. The deal ultimately went to Whirlpool who invested $200mn mainly to acquire 51% in Desai family owned Kelvinator of India. They set up a Rs3.65bn Greenfield project in Pune to make frost-free fridges. The new management hived off the automotive and compressor divisions and amalgamated WIL with Whirlpool Washing Machines Ltd and Expo Machinery Ltd in 1996. Later in 1997 Whirlpool Financial India Private Ltd was merged with WIL. Subsequently Whirlpool Inc increased its stake to 82.3% in the Indian arm. Whirlpool Inc, US are the world's leading manufacturer and marketer of major home appliances. The company has principal manufacturing operations and marketing activities in North and South America, Europe, and Asia. Whirlpool's primary brand names - Kitchen Aid, Roper, Bauknecht, Ignis, Brastemp, Consul and its global Whirlpool brand - are marketed in more than 170 countries worldwide. Whirlpool of India Ltd (WIL) is an......

Words: 5077 - Pages: 21


...WHIRLPOOL INDIA LIMITED Background Whirlpool of India Limited (WIL) is an 82.3 per cent subsidiary of Whirlpool Corporation, US, one of the leading global consumer durable players. Whirlpool is among India’s leading home appliances companies. It manufactures and markets refrigerators, washing machines, airconditioners and microwave ovens. Set up in 1995, Whirlpool India has 2,500 employees, network of 2,500 strong, an extensive sales and distribution network, a robust manufacturing and R&D infrastructure. WIL has made substantial investments in India so far. Whirlpool Corporation is one of the world’s leading manufacturers and marketer of major home appliances, with annual sales of over US$ 12.3 billion, 68,000 employees, 50 manufacturing and technology research centres around the globe. The company manufactures its products in 13 countries and markets them in more than 170 countries under brand names such as Whirlpool, Kitchen Aid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul. Major player in the home appliances market Market share WIL has a market share of 22.8 per cent in the direct cool segment, 17.5 per cent in the frost-free segment, and 14 per cent in the washer segment. Factors for success Aggressive marketing and promotion initiatives Whirlpool India Ltd. has changed its strategy from being a premium-player to a mass-player. Whirlpool has been concentrating on becoming a brand for the mass-market and hence has introduced its......

Words: 699 - Pages: 3


... Introduction    L’entreprise  Whirlpool  Corporation  a été  fondée  en  1911  par  la  famille  Upton,  c’est  une  société  américaine  qui  fabrique différentes  catégories  de  produit  comme les soins de tissu, les produits  de  cuisson,  de  réfrigération,  des  lave­vaisselles,  des  appareils   de  comptoir,  des  produits  pour  l’organisation  de  garage  et  des  produits  pour  la   filtration  de  l’eau.  Cette  entreprise  a  commercialisé  le  1er  lave­linge  automatique  en  1948,  baptisé  Whirpool, qui signifie  tourbillon  en  français.  La  Seconde  Guerre  mondiale  a  fait  en  sorte  que Whirlpool  a  arrêté sa  production  de  machine  à  laver pour produire des  composantes  pour  les  avions P­40  Warhawk  et  du  matériel  militaire.  À  l’été  1945,  l’entreprise  à commencer  une période de croissance explosive quand elle  a  recommencé  à  produire  des  machines  à  laver  ce  qui  l’a  amené  à  créer  la première  laveuse  automatique  et  sécheuse  électrique.  En  1955,  l’entreprise  a  fusionné  avec  la  société  de  réfrigération  Seeger  ce  qui  lui  a  permis  d’entrer  sur  le  marché  de  la  réfrigération.  En  1958,  Whirlpool  fait  son  entrée  sur  les  marchés  étrangers  grâce  à son partenariat avec Brasmotor au  Brésil.  En  1970,  elle  offre  des  appareils  pour  la  conservation  et  la  préparation  des  aliments  et  des  produits  pour faciliter  les  tâches  ménagères.  Cette......

Words: 8189 - Pages: 33


...Financial Analysis Business Unit Revenues and Operating Profit Global Home Appliance Industry: Saturation Level by Region Demand and Market Growth Introduction Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance manufacturer and marketer in the world. It has gone to great lengths to achieve the successes that have allowed it to be the appliance industry leader. Whirlpool's stay at the top depends on its strategic actions and decisions for the future. As a team we will make recommendations about Whirlpool's future strategy. To do this, we first must analyze Whirlpool's internal and external environments, its industry and competitors, and its strengths and weaknesses. Once we have analyzed Whirlpool in these categories, we will look at strategy formulation and strategic alternative implementation. Strategic Profile The appliance industry has flourished in......

Words: 8694 - Pages: 35

Whirlpool Corporation

...Whirlpool Corporation Roshume Wells Strayer University Dr. Sheila Monjeau Letica Hrm532- Talent Management December 12, 2010   Discuss what factors emerged at Whirlpool that impacted its talent needs. For most of Whirlpool history they have always had the best or correct talent easily and readily available to help propel their business. Although many factors emerged over the last two decades that impacted Whirlpool corporation dramatically. These factors help attract, involve, and develop talent to ensure it has the level of leadership to succeed in a constantly changing global business environment. (Goldsmith & Carter, 2010) • Whirlpool was very complex as a business especially because of their growth, size, and scale alone. This required a different level of skill and what the employee were capable of just to compete in the global marketplace. These particular skills had to either be developed internally or acquired through their new hires externally. • Whirlpool external consumer marketplace expected fast-paced change and innovation in their product and services as they changed in size and the scale of the business. Whirlpool was able to meet the ever changing needs of the consumer with the development of technology which allowed them to compete globally. Innovative and technology-savvy talent was needed to meet these demands. • The new global marketplace drove increased competition for market share and talent. During this time, companies experienced......

Words: 981 - Pages: 4

Strategic Alliance – Whirlpool Corporation and Inland Steel

...Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition, increasing expectations from customers, reduced product life cycles, and localized geographic markets, Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is a major component used across all of the company’s finished products (such as washing machines, dishwashers, refrigerators, and others). The purchasing managers at Whirlpool faced a number of questions with regard to their purchasing strategy: • What do we need to do to be competitive? • Who is best suited to be the primary steel supplier? • What do we need to know, and how do we get the information required to answer this question, especially with regard to our organizational culture, technological roadmap, and where both organizations are moving in the long term? • How do we implement a strategic alliance? • How do we establish a strategic alliance in terms of confidentiality agreements, termination agreements, and negotiation strategies? • How do we provide the supplier with evaluations to ensure that this alliance continues, with regard to continuous performance, goal achievement, and commitment? • What do we do if we do not meet our objectives—change the situation or......

Words: 2256 - Pages: 10

Whirlpool Corporation

...Discuss what factors emerged at Whirlpool that impacted its talent needs Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances. According to Goldsmith & Carter the right talent was easily and readily available to help drive Whirlpool’s business, however there were a number of factors that impacted its talents needs. The first impact whirlpool had with its talent needs is the growth, size and scale of the business. This added a level of complexity that they were not use to handling, and in order to compete successfully within the marketplace, they would either need to train current employees or hire from externally. The second factor that coincides with the impact of their talent needs is the external consumer marketplace. This was a very demanding, fast-paced change and the creation of new products and services made Whirlpool realize that they were behind. Because technology was ever changing, in order to compete globally it was necessary for Whirlpool to start embracing this change as well as invent a new game plan. Discuss how expanding globally changed the talent requirements at Whirlpool Whirlpool realized that in order to expand globally they would not only need to enhance their technological resources, but also revamp their talent structure. In order to coincide with the external market place it was necessary for Whirlpool to make this change. The first thing they needed to address was their lack of technology. To......

Words: 951 - Pages: 4


...Whirlpool: Redefining Innovation If you look at our history, innovation had been the responsibility of a couple of groups, engineering and marketing. Now, you have thousands of people involved. It's speeded things along. It's changed the focus of innovation to trying to deeply understand the customer and a belief that we could actually build customer loyalty in the appliance industry. The way we'll know it's successful is if it changes every job at Whirlpool.1 - Nancy Snyder, Vice-president Leadership and Strategic Competency Development, Whirlpool Jeff M. Fettig succeeded David R. Whitwam, as Chairman and Chief Executive Officer of Whirlpool Corporation in 2004. The year 2005 had proved to be a year of exceptional achievements for the world’s number one home appliance brand company2. Whirlpool had achieved record net earnings of $422 million3 on record sales revenues of $14.3 billion4 (Annexure I), which had in turn, propelled the company’s share price to an all-time high of $92.645 by April 2006 (AnnexureII). Fettig attributed much of Whirlpool's performance to the new products and features introduced by the company over the past four years. The innovations were a result of the ‘innovation system’ established by Whitwam in 1999 to counter the company’s almost stagnant performance over the past decade, in everything from stock price to profit margin to market share. The company’s failure to introduce exciting products or product features had reduced Whirlpool’s machines to......

Words: 3765 - Pages: 16


...Whirlpool Corporation 1—Factors Impacting Talent Needs There are several factors that emerged at Whirlpool that impacted its talent needs, and they are discussed in the following paragraphs: The first factor is Whirlpool realized the company was not developing existing talented or recruiting external talent to become more competitive in the dynamic global economy and diversifying workforce. The second factor is because Whirlpool was lagging behind its competitors’ because of an inadequate talent management program the company needed to recruit highly talented and trained personnel to update the organizations information system technology and business strategies to regain customer base and sustain a competitive advantage in the appliance industry. The third factor was the change in the appliance industry from an employer driven market to a talent management market, driven by global competition. The global demand for highly talented employees created a shortage of highly skilled candidate pool to recruit from. The fourth factor was the change in workforce demographics due to normal attrition, retirements, better compensation and benefit packages, highly talented employees relocating for better leadership opportunities. 2—Global Expansion There are several ways that expanding globally changed the talent requirements at Whirlpool, and they are discussed in the following paragraphs: The first way is develop a strategy to......

Words: 715 - Pages: 3

Whirlpool Corporation

...Whirlpool Corporation (Goldsmith) Strayer University HRM532/Talent Management Dr. Moore 12/5/2011 Discuss what factors emerged at Whirlpool that impacted its talent needs. As the company expanded its operations in the US and globally, the company’s leadership needs changed. Operating in a dynamic and diverse market added additional considerations for the company’s leadership talent pool because “the growth, size and scale of the business added a level of complexity that required different skill sets and capabilities to compete in the global marketplace” (Goldsmith and Carter, 2010). The business grew in the US and globally, technology and new product development required a talent pool that was not only technology proficient but capable of helping the companies meet the dynamic and diverse needs of the consumers they served. Also, Whirlpool was now competing for talent acquisition and product business in a global marketplace requiring the company to adjust talent and product marketing strategies that allowed them to continue to sustain product growth as well as attract talent. As a result the changing dynamics of the workforce made it necessary for Whirlpool to develop a talent strategy that accounted for the fact that the workforce was no longer the loyal workforce that was typical in years past. (Goldsmith and Carter, 2010). Discuss how expanding globally changed the talent requirements at Whirlpool. Whirlpool began developing the Whirlpool......

Words: 813 - Pages: 4