Well

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Submitted By ZEINICA
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BEHAVIOR MODIFICATION The models of motivation that have been discussed up to this point are known as content theories of motivation because they focus on the content (nature) of items that may motivate a person. They relate to the person’s inner self and how that person’s internal sate of needs determine behavior. The major difficulty with content models of motivation is that the needs people have are not subjected to observation by managers or to precise measurements from monitoring processes. Organizational behavior modification, or OB Mod, is the application in organizations in the principles of behavior modification, which evolved from the work of B.F. Skinner. OB Mod and the next several models are process theories of motivation, since they provide perspective on the dynamics by which employees can be motivate`.

LAW OF EFFECT OB Mod is based on the idea that depends on its consequence; therefore, it is possible for managers to control, or at least affect, a number of employees behavior by manipulating their consequence. OB Mod relies heavily on the law effect, which state that a person tends to repeat behavior that is accompanied by favorable consequence (reinforcement) and tends no to repeat behavior that is accompanied by unfavorable. Two conditions are required for successful application of OB Mod—the manager must be able to identify some powerful consequence (as perceived by the employees) and then must be able to admire them in such a way that the employees will see the connection between the behavior to be affected and the consequence. The law of effect comes from learning theory, which suggests that we lean best under pleasant surroundings. Whereas content theories argue that internal needs lead to behavior, OB Mod state that external consequence tend to determine behavior. The advantage of OB Mod is that is places a greater degree of…...

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