Web Campaign

In: Business and Management

Submitted By rupalj
Words 1357
Pages 6
WEB CAMPAIGN

Objectives: * Drive targeted traffic to the Facebook page and increase “Likes” of Social Magazine by 300 in a 6 month period. * Increase followers on Twitter * Develop customer relations through social media platforms like Twitter and Facebook * Establish the company in local search * Increase the customer database by 20% each week.

Through the Web Campaign we aim to use the company’s Facebook page as a dominant source of information since the company’s website is currently under construction.

Through this campaign, our aim is to spread awareness of the magazine, attract new readers, and keep current readers from switching over to other magazines.
This will be done in the following ways:
1. Content Teasers
Without giving away the whole story, social media sites offer publishers a chance to give readers a glimpse of what’s in their current issues, with the hopes of either redirecting readers to a web version of their print publication, or to a magazine stand to purchase a hard copy. Either way, headline glimpses are a great way to hook readers who might otherwise have missed a story in which they have interest.
2. Content Enhancement
Since Social magazine does not offer digital versions of their print publications, social media sites let magazine publishers take advantage of the benefits of digital publishing and the large audiences who have become faithful social media users. Photo galleries, video sidebars and the many other qualities that have made the Internet so popular are not possible in print, so publishers turn to social media networks to enjoy the best of both worlds.
3. Reader Endorsement
Encourage people to “Like” Social Magazine Facebook page. This is an instant indication of readers offering praise and recommendation, and hundreds, even thousands, of others can see that on the readers status update,…...

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