Vision Change

In: Business and Management

Submitted By DanielleMarks08
Words 688
Pages 3
Week 5: Vision Paper

1. Introduction
a. When starting a business or organization, it is very important to have a basic foundation in order to determine the direction in which you want your organization to go. A person needs to know the businesses current position and possible avenues in which to peruse a specific course of action. As a person head of a company, you should ask yourself a few questions. What do we do? Who will we do it for? And how will we progress in the future? Having a Vision Statement is like having a picture of what you want your business to be in the future, it tells people “where you want to go”. Having a Mission Statement is like telling people what your purpose is; you want both the organization and the public to know why it is your organization exists. Last, a Strategy Statement is an effective way to achieving the overall goal of an organization(About.com). When effectively establishing these statements you have developed a foundation for your organization.
2. Statements
a. The Name of the organization I will be writing about is Ford Motor Company. Ford Motor Company is an American automaker and the world’s third largest automaker. I t was founded by Henry Ford and Incorporated on June 16, 1903. Ford became one of the most profitable companies in the world and survived through the great depression. The Ford Motor Company has been in continuous family control for over 100 years.
b. Ford’s Vision Statement in the early 1900’s was: “Democratize the automobile” (Ford.com). The Current Vision Statement is: “To become the world's leading Consumer Company for automotive products and services” (Ford.com). Ford’s Mission Statement is: “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world; we anticipate consumer need and deliver outstanding products and services that…...

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