Vinamilk

In: Business and Management

Submitted By vulinhvulinh2007
Words 7929
Pages 32
Tiểu luận

Sản phẩm sữa Vinamilk

MỤC LỤC

LỜI MỞ ĐẦU

I. LÝ LUẬN CHUNG VỀ SẢN PHẨM

1.1. Sản phẩm là gì?

1.2. Chu kỳ sống của sản phẩm:

1.3. Nhãn hiệu của sản phẩm:

1.4 Đóng gói và gián nhãn:

1.5 Hoạch định và phát triển sản phẩm mới

II. CƠ SỞ THỰC TIỄN – CÔNG TY CỔ PHẦN SỮA VIỆT NAM VINAMILK

2.1 Giới thiệu chung về công ty cổ phần sữa Việt Nam (Vinamilk)

2.2 Lịch sử hình thành công ty:

2.3 Môi trường kinh doanh của công ty sữa Vinamilk

a. Môi trường vĩ mô:

b. Môi trường vi mô:

III. ĐI SÂU VÀO CÔNG TY VÀ CÁC CHIẾN LƯỢC CẠNH TRANH VỀ SẢN PHẨM CỦA CÔNG TY SỮA VINAMILK

1. Chính sách sản phẩm

1. Mẫu Bao bì:

2. Danh mục sản phẩm của sữa Vinamilk

3. Nâng cao chất lượng sản phẩm

4. Nghiên cứu sản phẩm mới

3.2. Các mặt tích cực và tiêu cực của công ty :

3.2.1. Mặt tích cực (điểm mạnh)

3.2.2. Mặt tiêu cực (điểm yếu):

3.2.3 Giải pháp và kiến nghị

KẾT LUẬN

TÀI LIỆU THAM KHẢO

Lời mở đầu

Lĩnh vực Công nghệ cao, Việt Nam vẫn còn quá nhỏ bé. Nếu muốn xây dựng được những thương hiệu về lĩnh vực này Việt Nam phải cần một thời gian rất dài. Tuy nhiên, việc xây dựng Thương hiệu mang tầm Quốc tế các doanh nghiệp không phải cứ tạo ra những sản phẩm cỡ như Sony, Samsung, Nokia, Google…thì mới chứng tỏ được thương hiệu Việt. Thay vào đó, các doanh nghiệp có thể tập trung khai thác những ngành hàng mình có thế mạnh. Chẳng hạn như nông sản, thực phẩm, đồ uống…cũng có thể tạo ra những thương hiệu toàn cầu. Và hành trình xây dựng thương hiệu toàn cầu vẫn đang được các doanh nghiệp nỗ lực từng ngày, trong đó công ty sữa Việt Nam (Vinamilk) tiền thân là Công ty Sữa, Café Miền Nam, trực thuộc tổng cục…...

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