Tune Hotel

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Lecture 11

IT & E-Commerce for Tourism E-

 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

DMS ?
DMS

DDB

DMO

 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11 DEFINITION(S)

IT & E-Commerce for Tourism E-

A COLLECTION OF INFORMATION INTERACTIVELY ACCESSIBLE ABOUT A DESTINATION. DISTRIBUTION OF INFORMATION ABOUT AND PROCESSING OF RESERVATIONS FOR, ALL TOURISM OPERATIONS AND ATTRACTIONS IN A GIVEN GEOGRAPHICAL AREA. THE IT INFRASTRUCTURE USED BY A DESTINATION ORGANIZATION FOR THE COLLECTION, STORAGE, MANIPULATION AND DISTRIBUTION OF INFORMATION IN ALL ITS FORMS, AND FOR THE TRANSACTION OF RESERVATIONS AND OTHER ACTIVITIES.
 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

CRITICAL FOR DESTINATIONS

DMS ?

GLOBAL PROMOTION OF THE ENTIRE RANGE OF PRODUCTS & SERVICES OFFERED LOCALLY BUT VERY DIFFICULT TO MANAGE

VERY HIGH FAILURE RATE
 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

CRITICAL FOR DESTINATIONS

DMS ?

SWISS ENGLAND SCOTLAND PROMOTION OF THE ENTIRE RANGE OF GLOBAL PRODUCTS & SERVICES OFFERED LOCALLY BUT VERY DIFFICULT TO MANAGE

VERY HIGH FAILURE RATE
 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

What it should be….

DATABASE
 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11

IT & E-Commerce for Tourism E-

RESORT

TRANSPORT

HOTEL

GOLF

EXCURSION

DMS
RDBMS

SPA

TA’s

LINKS
 Thierry de Gorguette d’Argoeuves – AU GSB – MBA TRM – May 2009

Lecture 11…...

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