The 4p Analysis of the First Day of Selling Iphone 5 in New York

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The 4P analysis of the first day of selling iPhone 5 in New York

In the following paragraphs, I will apply the 4P Marketing Framework to a news article about the first day of selling iPhone 5 in New York with my own thoughts.

The iPhone 5, which was claimed by Apple to be ‘thinnest, lightest and fastest’ smartphone ever with a larger 4-inch screen and LTE capabilities is the product. In my opinion, this product not only satisfied customer needs but also exceeds customer needs. When I look at it, I see the hard-work behind each precision in the phone. To quote what was said on the company website, ‘iPhone 5 is made with a level of precision you’d expect from a finely crafted watch-not a smartphone’. I could not agree more with it. It becomes more of a piece of art than a product to me. Because of the greater value such as the fine design that it gives me, I am willing to pay more to it than any other cell phones such as the Samsung Galaxy S® III.

From my perspective, the promotion, which is least involved in the article, is the price reduction of $500 one can obtain if he is willing to sign a contract with a wireless service provider. This price reduction obviously made the iPhone 5 more appealing in terms of price.

With a two-year contract, the smartphone worth US$199 with 16GB of storage, $299 for a 32GB model and $399 for a 64GB model. And according the AT&T website, without a contract, the smartphone is US$649.99 with 16GB of storage, $749.99 for a 32GB model and $849.99 for a 64GB model. The Samsung Galaxy S® III costs $100 less than the iPhone 5 for the same storage of 16GB.

Two methods of distribution are what most involved in the article. The first one is to order online and the other one is to wait in the line in front of an Apple retail store. I think it is very smart for Apple to implement these two methods. The first method gives the vast…...

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