Selection Criteria

In: Business and Management

Submitted By ventsk
Words 605
Pages 3
Numbers of criteria should be considered when a theme park is established. In this report, weather, land, transport and attractive of a city should be concentrated on.

Weather is the most common condition when building an industry. As Clave (2007) explained, this kind of factor which is not controlled should be considered when a park operates as a result of consumer behavior. Most of customers prefer to go outside when the weather is comfortable. So weather is the element which increases or decreases the number of tourists. From the experience of Disney, it often chose the places where are climate appropriate such as Tokyo, Paris and Shanghai. Here are the temperature analyses of these three cities:

Figure 1

Figure 2

Figure 3
Sources from: National Aeronautics and Space Administration

These figures clarify the temperature of three cities basically belong to 15-20°C, which is suitable for people outside activities. Furthermore, Disney should select this kind of weather when they want to access to a new market.

Land availability is also an important factor which should be regarded when business builds a theme park (Clave 2007). Large area must be guaranteed to construct a park. Nevertheless, this factor also connects with other elements such as government policies, the population of this city, proportion of one city and so on. Moreover, companies need to regulate the cost and budget (Balfour and Einhorn 2009). Also, it is difficult to obtain a square to build a large park these days. Land availability is a significant issue to be regarded when a park is established. These requirements should be considered when Disney selects new place.

Convenient transport system is essential to be successes of park constructing (Clave 2007). Transport system demonstrates the ability of a city which communicates with external world actually. It is also important…...

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