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Digital Business Management

Setting the Internet revenue contribution at Sandvik Steel
Case Instructions

D.R. © Instituto Tecnológico y de Estudios Superiores de Monterrey

Digital Business Management
Case Instructions
Read and analyze the case “Setting the Internet revenue contribution at Sandvik Steel” on pages 213 and 214 from the textbook Digital Business and E-commerce Management. 6th edition. If necessary read it two or three times until you understand and become familiar with the case.

Step 1

Answer the following questions individually:

1. Summarize Sandvik Steel’s digital business strategy as described in the article. The extension for this answer should be half a page. (45 points)
2. Explain in detail why the proportion of online purchases varies in the different countries in which Sandvik trades. (45 points)
References: At least two references and citations using the APA style. (10 points)
Required: cover page, good writing and clear presentation.
Total = 100 points

Step 2

Answer the following questions as a team:

1. What Cultural/Legal/Ethical issues do you think Sandvik faced in different countries? List and explain 3 issues of each aspect, and recommend a solution for each one. The professor is expecting a clear explanation with a deep analysis and a well-documented answer.
(90 points)
References: At least two references and citations using the APA style. (10 points)
Required Annex: Agreement log format. (You can find the format at the end of this document). The report will be penalized if the Log format is not included.
Required: cover page, good writing and clear presentation.
Total = 100 points

D.R. © Instituto Tecnológico y de Estudios Superiores de Monterrey

Digital Business Management

Step 3
Go to My Groups/Tutor’s forum [Name of your assigned tutor]/Group Discussion Board/Case
2, and…...

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