Retail Marketing and Distribution

In: Business and Management

Submitted By garyngchenyan
Words 2929
Pages 12
The role of self-service technology within service retailing
Since the beginning of time, commerce and trading has been at the center of society. As a vital part in the societal mechanism, commerce has evolved along with it. If in the beginning commerce involved an exchange between two people acting as the two parties, nowadays, in the era of technology, goods and services can be bought (or exchanged) without the physical existence of the seller. This is how e-commerce has begun, through the aid of self-service technology.
According to Gable (1985), technology nowadays is changing rapidly. Retailing today is part of an era where top of the line technology is available for all and is developing fast, where companies make billions of dollars annually. The challenges in the retail section have never been greater. Consumption is increasing, despite the current situation of the economy worldwide. Expectations are rising and new market channels bring around new opportunities for retailers. However, with new opportunities comes a higher completion as well.
A self-service technology is an object which allows every customer to interact with a self service software that puts the control into the hands of the customer. And there is no better example for this than the e-commerce mentioned above. The freedom to choose when, where, what, at what price to buy goods or services (think about planning your vacation and using the internet to make airplane, hotel or certain monument reservation) if it is done online through SST gives the consumer the chance to research the products, the seller, all the options by using the available information that has significantly increased over time.
This new, radical evolution represented by SST whose main role is to reduce or replace human to human interpersonal relations can be most definitely be considered one of the most fundamental…...

Similar Documents

Marketing Plan and Distribution

...Marketing Plan Outline Compiled by: Dr. Vandana T Khanna Componenet Glucose Batch_01_Crysta Xylose ls Arabinose Glucose Batch_02_Crysta Xylose ls Arabinose Sample Name RT 11.067 12.129 14.059 11.05 12.114 14.059 AREA 3034 275827 9379 8235 415303 14410 % AREA 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Sample Name Batch_01_Crystals Components Glucose Xylose Arabinose RT 11.067 12.129 14.059 11.05 12.114 14.059 Area 3034 275827 9379 8235 415303 14410 % Area 1.032 93.875 3.192 1.871 94.409 3.275 % 0.97 81.39 3.19 1.80 83.50 3.34 Batch_02_Crystals Glucose Xylose Arabinose I. Executive Summary A high-level summary of the marketing plan II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals 1|Page III. Situation Analysis a. Company Analysis Goals Focus Culture Strengths Weaknesses Market share b. Customer Analysis Number Type Value drivers Decision process Concentration of customer base for particular products c. Competitor Analysis Market position 2|Page Strengths Weaknesses Market shares d. Collaborators Subsidiaries/joint ventures and distributors etc. e. Climate MICRO ENVIRONMENT Elements close to a company that impact the company's ability to serve its customers. There are six components of the microenvironment: the company's internal environment, composed of the management personnel and including the......

Words: 1576 - Pages: 7

Retail Marketing

...In a retailing industry, department store’s target market always considers in different age groups. Myer is belong traditional department store group. In that, they merchandise quality range from average to quite good. Pricing is moderate to above average. Customer service ranges from medium levels of sales help, credit, delivery, and so forth to high levels of each. Therefore, their target market tends to middle-class shoppers. (Berman and Evans 2010, 138)Myer is one of Australian department store group which stayed at the top in customer satisfaction for department stores. According to the Roy Morgan Retail Satisfaction Report for September 2011, Myer remained top in customer satisfaction for Department stores with 89% of their customers either ‘very’ or ‘fairly satisfied’. (David Jones and Myer narrowly lead Department and Discount stores in satisfaction, 2011) At present, Myer have been issued different types of Myer cards as their customer loyalty programs. For example, Myer Visa Card is a part of customer loyalty program. The features are people can reward yourself with Myer Visa Card by spending on the things you need. People can earn Myer one Shopping Credits when they fill up their cars, buy groceries or pay bills. Shopping Credits can then be turned into Myer one Gift Cards for use at any Myer store. (Myer Visa Card Contract Documents and Credit Guide, 2011) Earn 3 Myer one shopping Credits for every dollar spent at Myer and up to 3 MYER one Shopping Credits with...

Words: 1946 - Pages: 8

Evolving Models of Retail Banking Distribution

...Reinventing Retail Banking Series Evolving Models of Retail Banking Distribution Capitalizing on changes in channel usage Produced by the Deloitte Center for Banking Solutions Reinventing Retail Banking Generation Y Reinventing Retail Banking Series Consumer Trust Reinventing Retail Banking Series Catalysts for Change The Implications of Gen Y Consumers for Banks Building Consumer Trust in Retail Payments Laying a Solid Foundation Produced by the Deloitte Center for Banking Solutions Produced by the Deloitte Center for Banking Solutions The traditional retail bank is at an inflection point. The needs and expectations of customers are changing as quickly as the competitive landscape. Customers are demanding seamless, multi-channel sales and service experiences and not consistently receiving them. Simultaneously, other financial institutions and non-traditional players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing banks to examine a more balanced, integrated approach to the customer experience and growth. In this series, entitled Reinventing Retail Banking, the Deloitte Center for Banking Solutions looks at how banks must move beyond simply meeting their profit and growth goals to delivering more completely on the customer experience. Specifically, these articles will focus on: understanding customers needs; identifying emerging and profitable customer segments and......

Words: 12004 - Pages: 49

Distribution Marketing

...providing companies are Partex Holdings Limited, Dhaka Limited. When he returned, a wide range of marketing research was carried out by Partex as well as RC International. After positive results, in 1996, the Corporate Head and the Directors formed Partex Beverage Ltd. Mr. Rubel Aziz, one of the pioneers of the concept of RC, was given the position of Managing Director. Funds worth Tk. 10 Core were raised as part of Equity from the Group. Although registered as a Public Limited Company, no public offerings have been made as yet. The factory was setup in Rajendrapur, 40km away from Dhaka city. The company commenced commercial production on 6th October 1997, and RC was launched in Dhaka on 20th October 1997. This is the story of how Partex Beverage Limited became the sole official bottler of Royal Crown Cola Co. International. PPL began its commercial production in the year 2004 with an objective to produce high quality plastic products for both industrial and home use. These products include: Pipes, Furniture and Storage Boxes. PPL has now become one of the largest producers of plastic products in Bangladesh. PPL mission is to become an internationally recognized manufacturer of plastic products. Distribution Channel: The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the manufacturer to the consumer, or may......

Words: 2684 - Pages: 11

Transforming Steel Hardware Retail Distribution

...Transforming Steel Retail Hardware Distribution R P Manatkar Sr. Manager – Channel Management and Product Promotion Marketing & Sales, Tata Steel, Global Wires, Dattapara Road, Borivali (E), Mumbai 400066, India Abstract: The steel hardware retail supply chains in India are in ordinary state. Longer lead time, large inventories, non availability of stocks; poor retail network, poor infrastructure, and poor customer service are some of the issues faced by this industry. The different work entities in this industry are operating in silos. It requires integration to beat bloodthirsty pressures to remain competitive. In spite of advances in Telecom/ Information Technology, there is hardly any change in the operations of hardware shop supply chain owners due to various reasons. The advances in operations management, communications and information technology, as well as a rapidly growing array of logistics options, leaves good opportunity for hardware suppliers to reduce operating costs and improve overall efficiency. This paper highlights the practical issues faced by retail hardware suppliers / channel partners and proposes solutions to address the issues. It also highlights some of the best practices of the organised retail which could be useful to retail hardware channel members. The right Supply Chain solution can create a strategic competitive advantage by streamlining the distribution network, leveraging industry best practices......

Words: 2318 - Pages: 10

Retail Marketing

...INDEX 1. INTRODUCTION 1.1. 1.2. BACKGROUND ENVIRONMENT OF ENTREPRENEURIAL 2. THE IMPORTANCE OF SMEs 3. ROLE OF ENTREPRENEUR 4. ENTREPRENEURSHIP. International 5. INTERNATIONALIZATION PROCESSES. Theories. 5.1. 5.2. UPSALA MODEL. HECKSCHER-OHLIN MODEL 6. THE PROCESS OF INTERNATIONALIZATION 7. ENTREPRENEURIAL MARKETING 7.1. 7.2. 7.3. SWOT ANALYSIS MARKET ENTRY STRATEGY COOPERATION STRATEGY 8. TARGET COUNTRY 9. GEM 10. GOVERNMENT SUPPORT 11. CONCLUSION 12. RECOMMENDATIONS 13. REFERENCES 1. INTRODUCTION: For this work I decided to open in France Cocoon clothing company, located in Granada, retailing, I have chosen these two countries because they are within the top 5 countries of the European Union in the textiles sector and are two major countries with major fashion catwalks. I chose this company because it is a small company, and is a women's clothing store that has clothes very hard to find in other stores. I chose the fashion industry especially because according to my previous studies I think it's an everchanging industry in terms of fashion and is an area in which the image is very important in Spain. Cocoon is a shop that sold clothing especially at night but you can also find jeans, skirts, blouses, accessories, handbags and more clothing at prices that will chord with our product quality. Cocoon is a very experienced workers and always try to help the customer find what you want, is a company with more than 16 years of experience in this sector. 1.1...

Words: 3659 - Pages: 15

Retail Marketing

...Part A 1. Coupons Coupons are the promotional tools that can be redeemed for discounts when purchasing goods and services. Normally the manufacturers, wholesalers, or retailers issue coupons to their customers through several ways like direct mail, email, and messages. By placing coupons in magazines or newspapers, the company can attract the potential customers to try its product, and they will continue to buy it if the customers like it. Current customers are delighted when they receive the coupons and the gift of savings from company of a product that they buy regularly. Coupons are the special offer and inexpensive form of marketing to persuade consumers to purchase the specific goods and services from specific companies. Due to these facts, the majority of companies would like to use some type of coupon program although competitors are doing it. Besides that, well-designed coupon programs help company to gain the competitive advantages and create brand awareness. For example, Tesco will send the coupons through email or attach in the newspaper to customers. Customers only need to print out or cut out, and present to the cashier when paying the discounted products. (Left) Tesco coupon sample 2. Rebates Rebates, like coupons, offer value to purchase typically by lowering the customer’s final cost for getting the product. Rebate is a type of sales promotion that marketers use primarily as incentives to product sales. Consumers benefit from the lower......

Words: 2679 - Pages: 11

Retail Marketing

...Retail Marketing and Customer Loyalty The battle to gaincustomers and more importantly, their loyally is intensifying as the majorretailers continue to position themselves as the main point of contact forshoppers. So, rather than being a Kellog's brand buyer, we are instead becominga nation of Tesco supporters or Asda fans. The competition between brands, own- label, and discount supermarkets continue to coverage on the market. Giventhis contentious environment, retailers are now vying for the consumers'attention and more importantly for consumers' loyalty. Using theorycovered in the 'Scheme of Work', you are required to analyse the issuessurrounding the steady rise in the attention paid to customer loyalty and howretailers may need to change in order to remain competitive. As a guideline,your assignment should cover the following issues: a) Importance ofcontemporary trends in retailing b) Retailingbuying behaviour c) Productmerchandising and selling environment d) Retailpromotion and branding Introduction Growing interest in thestudy of retailing has been reflected in the growth of the retail industryitself globally. Potter (1982) indeed described the academic study of retailingas 'the Cinderella of the Social Sciences'. Others such as Gilbert (1999) viewretail or retailing as any business that directs its marketing efforts towardssatisfying the final consumer based on the organisation of the selling of goodsand services. Bearing in mind this......

Words: 1602 - Pages: 7

Retail Marketing

...1966, they opened their first retail store. Gradually they came up with the swoosh logo, named their company Nike and began to sell shoes manufactured by themselves. Nike Timeline 1964 Founded as Blue Ribbon Sports 1966 Opened its first retail store 1971 Coined the Swoosh logo and began using the name ‘Nike’ 1976 Hired its first advertising agency 1980s Throughout the 1980s, Nike expanded its product line by bringing in the market products of so many sports. It reached so many regions throughout the world. In 1988 the tagline ‘Just do it’ was used for the first time. 1990s Nike established its eight-building headquarters in Oregon. Started to get the environment-friendly image. 2000s Nike bought and made alliance with so many companies. Expanded its product line to a great extent. Nike has established itself as a well-known brand all around the world. Products of Nike brand have huge demand. It earned revenues for the full year of 2012 of $24.1B USD. This was 15.7% above the previous year’s results. For the full year of 2013 the revenue was $25.3B USD. This was 4.9% above the previous year's results. So undoubtedly Nike has been running their business successfully. Behind this success a very crucial factor was their excellent retail marketing strategy. Retail Marketing is the combination of activities to promote awareness and sales of the company’s products. Generally retail marketing consists of decisions......

Words: 3395 - Pages: 14

Marketing and Distribution

...Name: Instructor: Marketing and Distribution Abstract This paper emphases on the promotion and distribution of women clothes. It will give ways on how the product will be distributed in order to reach to the end user. Women clothes usually have high demand and with a good system of distribution, the end user can be reached without any delays. The paper will also determine which channel members will be used in distributing the women clothes in order to avoid disappointments. The target market will also be identified and the channels of distribution to be used to reach the target market. Introduction In the realm of ladies' retail attire, knowing one's product is a prerequisite for effective deals. A far-reaching knowledge of the items, designers, materials, choices and adornments in a retail outlet conveys aides guarantee the client of supplier's capability to help. A working information of one's rival, new fashions, different designers and current patterns additionally helps in answering inquiries, offering recommendations or guiding the client in the right bearing. There is a requirement for one to know their clients when managing ladies garments. While offering garments to ladies may appear to show a solitary sort of client, this is not the truth. Female buyers can fall into numerous buying profiles, in view of variables, for example, pay level, disposable pay, age, ethnicity, training,......

Words: 1823 - Pages: 8

Retail Marketing

...which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7-eleven was founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail outlets began selling milk, bread and eggs as a convenience to guests ( Back then, in 1927, “Uncle Johnny” Jefferson Green, an enterprising Southland Ice Company employee, began to offer milk, bread and eggs from the ice house. He quickly notice a need to carry these items for customers who were out of these everyday staples. The items has been sold a lot on Sundays and evenings when grocery stores were closed. Realizing the possibilities of Uncle Johnny’s idea to provide customers what they wanted and when they needed it, Joe C. Thompson, Jr., one of the founders and later president and chairman of The Southland Corporation, began selling the product line at other ice-dock locations. At the time, the company had eight ice plants and 21 retail ice docks . Thus convenience retailing was born. More and more customers caught on to this new idea, and the company increased to 60 Southland-owned retail ice docks within a decade . In April 28,1999, the name of the convenience store was changed from The Southland Corporation to 7-eleven, Inc after approval by shareholders ( 7-Eleven was the first to operate 24 hours a day. They are selling fresh-brewed coffee in......

Words: 1975 - Pages: 8

Retail Marketing

...RETAIL MARKETING SINAV SORULARI 7. 1) Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For many products, total sales are directly linked to the number of outlets used (e.g., cigarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to choose from. In other words, if one brand is not available, a customer will simply choose another. This alternative involves all the possible outlets that can be used to distribute the product. This is particularly useful in products like soft drinks where distribution is a key success factor. Here, soft drink firms distribute their brands through multiple outlets to ensure their easy availability to the customer. Hence, on the one hand these brands are available in restaurants and five star hotels and on the other hand they are also available through countless soft drink stalls, kiosks, sweetmarts, tea shops, and so on. Any possible outlet where the customer is expected to visit is also an outlet for the soft drink. 2) Selective Distribution: Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort (e.g., training) on them. Selective distribution works best when consumers are prepared to “shop around” – in......

Words: 2244 - Pages: 9

Retail Marketing

...Retail and Services Marketing CW2: End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10) This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya. In order to present a well-constructed plan you must carry out a thorough evaluation of the client's current retail marketing strategy and that of their competitors, as well as investigating the latest trends and developments within their particular retail sector. The evaluation and proposed plan should be presented as a 'Proposal' for the client's senior marketing team, using the standard 'Proposal' format and presented to your tutor for assessment through the usual channels. A report consisting of 2500 words will be required to support your answer. Notes to Candidates: o The retail marketing plan must focus on one of the following countries: Bangladesh, Canada, Germany or Kenya. o The plan should be based on a country where the branded retailer is not currently present. o Clear focus should be made on the market entry, marketing objectives, marketing programmes, implementation, budget and control. A country analysis comparison is required (to be included in the appendix) to support the choice of country. Clear references and appendices should be used. A......

Words: 475 - Pages: 2

Retail Marketing

...946: Retail Marketing MASTER OF INTERNATIONAL BUSINESS | BLOG 1 | | | | Name : Oyiza Deborah Joseph 4959954 UOW Student ID : 4959954 Lecturer : Dr. Dennis Choo Ying Hoe Submission Date: 10th June 2015 Below is the link to my blog a copy of it: Recent issues in Electronic retailing (e-tailing/internet retailing), Multi-channel retailing and Disintermediation retailing. Any business exchange that includes an immediate deal to a purchaser at any anytime for the purpose of profit making may be referred to as retailing. This could include selling of cloths, books, music, footwear, basic supplies or different things. Such a retail exchange could happen in a shopping center, a retail establishment, or in an agreeable neighborhood staple shop. The majority of such retail exchanges that is made possible through the block and-mortar retailing can be effectively duplicated over the Internet too. Retailing is the final transaction that takes place between a business and a customer (Peter, Kannan & Jeffrey, 2015). The entire approach to retailing has changed significantly in the previous decade. The appearance of the online channel and new extra advanced channels, for example, portable channels and social networking have changed retail......

Words: 1905 - Pages: 8

Retail Marketing

...Dheepak on Retail STVP 2007-002 STVP-2007-002 [June 12, 2007] Organized Retail “Inquilab” in India Current Landscape of Retail in India The Indian government does not recognize retail as an industry. In India 98% of the retail sector consists of counter-stores and street-vendors.1 With no large players, inadequate infrastructure and a small affording population that believed in saving rather than spending, Indian retail never attracted the interest of large corporations. That was till they realized that retail in India is a USD 320 billion dollar industry, growing at CAGR 5% and contributing to 39% of the GDP2 (See exhibit 1 for projected market size of retail in India.). It might seem almost nonsensical that this important sector of the country’s economy has been overlooked by corporate giants. One cannot blame them though. Indian retail has been a traditionally unorganized sector, dominated by counter-stores and street vendors (See Exhibits 2 and 3 for pictures). While retail employs a large sector of the population, most of these people are uneducated, unskilled individuals that regard retail as the preferred career alternative to agriculture. They never had the means nor will to develop the sector or expand their business. Retail never enjoyed the support of the Indian consumer. A miserly population that barely had the means to make end meet never treated shopping as a form of leisure. While individual retailers saw small gains, lack of......

Words: 10715 - Pages: 43