P&G New Product Luanch

In: Business and Management

Submitted By huangmengqi
Words 1542
Pages 7
Olay Men – Launch in France

HELMES Jens
HERNANDEZ
Diego
HOCHART
Arnaud
HU
Yuzhen
HUANG
Mengqi

French population is paying more attention to its appearance. Based on our questionnaires, which choose different people from different age groups, and other document analysis, we found some attractive phenomena that can contribute to marketing strategy of OLAY in France. We start from consumer insights.

Consumer insights According to our surveys, it is surprising that almost all women are using skin-­‐care products every day and are willing to spend more money on this purchase than men. But what is beyond our expectation is that the need of skin-­‐care of men is increasing. All of our men respondents are using skin-­‐care products and 45.4% of them use skin-­‐care products regularly. This outcome of investigation reminders us a question: should OLAY develop the skin-­‐care products particularly for men? The industry situation is described in five stages: development, growth, shake-­‐out, mature and decline. Apparently, the industry of skin-­‐care products…...

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