Old Town White Coffee

In: Business and Management

Submitted By deva
Words 494
Pages 2
Coffee product line

* Instant Coffee Mix * Roasted Coffee Powder * Instant Milk Tea Mix * Instant Chocolate * Ready-to-drink coffee.

The food line of products * Local dishes * Classic dishes * Sweet delights * Hot and cold beverages

Classic dishes

* Rendang Chicken Rice * Chicken Hor Fun * Nasi Lemak special

Local flavors and Sweet delights * Signature toast‟ * Savoury starter‟ * Desserts

Beverages

* The series of origin white coffee * Old town iced cold coffee * Tea * Smoothies

More pricing strategies were to be seen as we reviewed the promotions. * The 3pm– 6pm promotion offers 20% discounts on certain items, * Other pricing promotions include the “buy one get one free‟ * Lower prices being offered to students

The pricing is reasonable and acceptable

RM: 16.00

The Old Town’s Coffee packs are available in Hypermarkets, likes of Jusco, Giant & Tesco.

Three promotions are held daily * Tea time * 3pm-6pm * Whole day.

Whole day promotions * Certain flavors of noodles
The tea time promotions * Light snacks
3pm promotions * Full meals

The coffee chain is well advertised on the local…...

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