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3. Entry into India is a logical move for Monitor. The country’s low wages, growing economy, and highly educated, English speaking workforce are just some of the reasons that illustrate why this is a good business decision.
a. Monitor forming a company-owned research division in India makes sense for a number reasons. First, they would have would have the ability to produce their own syndicated research. Syndicated research has high margins and because the research they are syndicating would be presumably something they need anyway, they would offset their cost (they are essentially buying and producing this research at cost). This cost advantage is further exemplified in the article “Why Do Firms Exist” where we observe that a firm is “essentially a device for creating long term contracts and in this sense we understand that transaction costs are lower within a firm than across.” Another advantage is that they would have complete control over the outcome and culture for the company. They would be setting the quality standards, hiring the people, and establishing the culture. It’s important for a company to have control over their output if as they grow, especially given the dynamic nature of this segment. Finally, having their own research division would help them understand the local environment better. This knowledge could be a competitive advantage against the other firms that outsource this research. The disadvantages of this move primarily lie in the costs associated with this business decision. Research firms are labor and cost intensive; they would have significant SG&A costs and may incur high fixed costs from creating this firm. Additionally, they could be spreading themselves too thin with this move. Management may not be equipped to straddle all these divisions which would not only be detrimental to the firm in India, but could also…...

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