Mktg Chan

In: Business and Management

Submitted By drumman11
Words 450
Pages 2
Wk # | Class Dates | Topics | 1st Class of Week(Tue) | 2nd Class of Week(Thu) | 1 | Jan 19, 21 | Course Roll-Out, Channel BasicsCase Study Tips 1. Introductions2. Course rationale 3. Wholesalers | Article“What is the Right Supply Chain for Your Product,” Marshall Fisher, 1997. 1 | Mini Case Class Discussion(J.C. Penney)2 | 2 | Jan 26, 28 | Design Channels - (Text 5)1. Distribution Intensities2. Channels Flows3. Disintermediation | Text - Chap 5 3 | Team Mini-Case Presentation #1 -Microsoft Retail Stores 4 | 3 | Feb 2,4 | Design Channels - (Text 6)1. Vertical Integration2. Channel Structure Variables3. Channel Margin Chains | Team Mini-Case Presentation #2 -Ben & Jerry’s 5 | Text - Chap 6
Team Mini-Case Presentation #3 -Innovative Toys 6 | 4 | Feb 9, 11 | Organize Channels - (Text 7)1. Types of Channel members2. Selecting Channel members | Text - Chap 7Team Mini-Case Presentation #4Barnes and Noble 7 | Team Mini-Case Presentation #5McDonald’s 8 | 5 | Feb 16, 18 | Organize Channels - (No Text)1. Marketing Channel systems2. Disintermediation and Channel advantage | Guest Speaker 1 -…...

Similar Documents

Mktg 305

...Lowe’s Home Improvement By Noe Rodriguez MKTG 305-07 American Intercontinental University Online September 23, 2012 Abstract The paper contains information regarding Lowe’s home improvement. The 4 Ps of marketing that Lowe’s uses at this time are also included in this paper; Lowe’s is considered an oligopoly as the second home improvement store in the nation, explanation on how it has dealt with Home Depot and other stores is part of this paper. Lowe’s Home Improvement Introduction Lowe’s is a great company in the fortune 500 which serves home improvement and, has been around for 60 years; it was founded in 1946 and it is considered today the largest home improvement retailer globally. Lowe’s has 1,745 stores within the USA, Mexico and Canada; it ranks number 54 in the Fortune 500 list, it also is a contributor to the consumer by contributing over $32 million dollar to different schools. (Lowe’s.com) Countries Lowe’s operates in the USA, Canada, Mexico and Australia; the expansion to Canada began in 2007 where Lowe’s open a store in Hamilton, Ontario; then in 2008 proceeded to enter the market of Monterrey, Mexico, and is building 150 stores in Australia. In the USA alone it has 1,710 stores. 4Ps of Marketing Lowe’s There are market types which are to be considered important and they are competition, monopolistic competition, monopoly, and oligopoly, because Lowe’s is constantly in competition......

Words: 526 - Pages: 3

Mktg 205 – Principles of Marketing

...American Intercontinental University Unit 1 Individual Project MKTG 205 – Principles of Marketing October 7, 2012 Abstract This paper is about marketing the service of self defense training. It will identify, describe, and analyze three marketing environment forces that will impact this service. Strategies to overcome the threats and capitalize on opportunities will also be explored throughout the paper. Self Defense Training and Marketing Forces Introduction These are the impacts of marketing forces on the training services industry. There are so many components involved with marking to make the product or service successful. Identifying the market forces that impact the service is the most important component. There are three forces that impact the training service industry. With self defense training these three forces are social, economy, and competition. Strategies to overcome the threats and capitalize on opportunities will also be discusses for a better understanding of this industry and service. Market Force 1: Description and Analysis of impact on product/service The social force is thought of to focus on buying trends of the population due to the populations values (Kerin, 2013). These forces are the factors that influence what services, at the time, are in the highest demand. They impact the want and need for self defense training because it shows when, who, and why the population is seeking this type of training. With this service it is best to a......

Words: 1355 - Pages: 6

Mktg Syllabus

...Marketing  Management   MKTG  5150,  007,  077,  080,  086   Fall  2013  8W     Instructor:       Kenneth  N.  Thompson,  Ph.D.    Professor  of  Marketing  &  Logistics     Office  Hours:  1:30  –  3:30  TTh  and  by  appointment     E-­‐mail:  kenneth.thompson@unt.edu.  Only  use  this  e-­‐mail  address  if  you  cannot  reach  me   via  the  Blackboard  Learn  e-­‐mail  facility.    Use  the  ‘e-­‐mail’  selection  on  the  Learn  menu  bar   (left  side  of  the  Learn  window).  E-­‐mail  traffic  initiated  via  Blackboard  Learn  is  specifically   flagged  to  get  my  attention.      By  the  way,  do  not  expect  me  to  respond  to  e-­‐mail  on   weekends  or  after  5:00  p.m.  on  weeknights.    I  am  often  online  during  these  times,  but  there   are  no  guarantees  with  my  extensive  travel  schedule  this  Summer.       Roger  Kerin  and  Robert  Peterson  (2010),  Strategic  Marketing  Problems:  Cases  and   Comments,  12th  Ed.  (Upper  Saddle  River,  NJ:    Pearson  Prentice  Hall)  ISBN-­‐13: ......

Words: 6865 - Pages: 28

Notes Mktg Mng

...14/1/14 Mktg Mng TO STUDY: http://www.cram.com/flashcards/test/principles-of-marketing-chapters-1234-1904534 http://www.cram.com/flashcards/test/marketing-quiz-1-chap1-2-269306 http://quizlet.com/4329647/kotlerarmstrong-principles-of-marketing-chapter-1-vocabulary-flash-cards/ City marketing: Position the product, city, country, etc. and differentiate it from the competition. Many consumers don’t understand the info written on the product. Companies have to abide the rules imposed by the gov. agencies in relation to the nutritional facts, but people don’t always have the tools to understand them. Chapter 1 Marketing: * Creating values for costumers. * Customers relationships can be: * Attracting new customers (potential) * Retaining and growing current customers (actual) We need one mktg strategy for the actual and aother one for the potential customers. * Studying needs: a need is smth that you can’t live without. * A need is shaped by your culture and your personality. * Demand is a need backed by the purchaser power. * Product is a tangible good. If it were not tangible then it would not be a thing. * Service is intangible. 21/1/14 If you download music and you pay for the service, you pay to listen it. Then every time you do it you have to pay for it. A product is something you download once, you pay for it once and then that’s a product. E-books are e-products because you...

Words: 1607 - Pages: 7

Mktg Case Notes

...Lecture Topic 6 Ch. 5 & 6 (p. 188 - 201) Buyer Behavior MKTG 2501 Lecturer: Yin Mei NG Model of Consumer Behavior External Stimuli • Marketing Stimuli • Environmental Forces BUYER’S BLACK BOX • Buyer’s decision process • Buyer’s characterist ics Buyer Responses • Buying attitude and preference • Purchase behavior (what, when, where, and how much) • Relationship behavior with brand and company Five Stages in the Consumer Decision Process Need recognition Information search Evaluation of alternatives Purchase decision Class Discussion: Customer Needs • What do parents-to-be need? • How can a company meet their important needs? Identify and Evaluate Alternatives Example: Brand Choice of Your Computer Purchased Recently Company: What can you do? Dear Company, We’re sorry to let you know your brand is not in our evoked set. To: The Company Yours sincerely, Your target customers Question: • What can a company do if its brand is NOT in the evoked set of the target consumers? – Inept set (avoided alternatives) – Inert set (backup alternatives) – Unawareness set Example: A customer’s evaluation of 3 computer brands • Which brand would this consumer most likely choose to purchase? • Which brand would this consumer least likely choose to purchase? Attributes (Criteria) Importance Weight (Sum = 1.0) Evaluation on the Performance of Alternative Computer Brands (Score: 1-7) Evaluation of Alternatives Brand A Price Speed Warranty......

Words: 918 - Pages: 4

Mktg 310 Final Exam

...A++PAPER;http://www.homeworkproviders.com/shop/mktg-310-final-exam/ MKTG 310 FINAL EXAM Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25) Question 2. 2. (TCO 2) What is the difference between a subculture and an ethnic subculture? (Points : 25) Question 3. 3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25) Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25) Question 5. 5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text. (Points : 25) Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25) Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a......

Words: 494 - Pages: 2

Mktg 310 Final Exam

...A++PAPER;http://www.homeworkproviders.com/shop/mktg-310-final-exam/ MKTG 310 FINAL EXAM Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25) Question 2. 2. (TCO 2) What is the difference between a subculture and an ethnic subculture? (Points : 25) Question 3. 3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25) Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25) Question 5. 5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text. (Points : 25) Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25) Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a......

Words: 494 - Pages: 2

Mktg 420 Week 2 Quiz

...MKTG 420 Week 2 Quiz Purchase here http://chosecourses.com/MKTG%20420/mktg-420-week-2-quiz Product Description 1. (TCO 1) The integration of communications technology in sales, is more commonly known as which of the following? 2. (TCO 1) A sales manager needs to have which of the following special competencies or skills? 3. (TCO 1) Which of the following are considered to represent some key customer changes occurring today? 4. (TCO 2) Personal selling has many advantages over the other promotional tools. For instance, personal selling is which of the following? 5. (TCO 2) Many companies realize now that inside selling can be which of the following? 6. (TCO 2) The most effective way to close a sale and to get the customer's signature on the order form is generally through which of the following? 7. (TCO 3) Developing a plan for how you want your customers to perceive your product is referred to as which of the following? 8. (TCO 3) A good example of a directory for business-to-business selling would be which of the following? 9. (TCO 3) Identifying a target market(s), and then determining what would be the right marketing mix for it describes which of the following? 10. (TCO 3) Which of the following are considered when developing a positioning strategy? MKTG 420 Week 2 Quiz Purchase here http://chosecourses.com/MKTG%20420/mktg-420-week-2-quiz Product Description 1. (TCO 1) The integration of communications technology......

Words: 885 - Pages: 4

Mktg 420 Week 4 Quiz

...MKTG 420 Week 4 Quiz Purchase here http://chosecourses.com/MKTG%20420/mktg-420-week-4-quiz Product Description 1. Question: (TCO 4) Which form of salesforce organization is expected to increase in popularity the most over the next five years? 2. Question: (TCO 4) Reason(s) for the growing popularity of telemarketing include which of the following? 3. Question: (TCO 4) The main objective of developing a strategic account program is to do which of the following? 4. Question: (TCO 4) Which of the following are examples of functional specialists? 5. Question: (TCO 5) Recruiting salespeople from one's competitors or customers is a fairly widespread practice, because of which of the following? 6. Question: (TCO 5) The most important issue(s) associated with testing candidates is (are) which of the following? 7. Question: (TCO 5) The primary objective of the process is to build a profile of the successful performer that can be used to select additional salespeople. What is the proper term for this? 8. Question: (TCO 6) To enhance product knowledge and teamwork among its new sales recruits, Whirlpool developed a program where all of the recruits would live together in a house (prior to being deployed in the field) to learn about the company's products by actually using them on a daily basis. This type of training can be classified as which of the following? 9. Question: (TCO 6) On-the-job training refers to which of the following? 10. Question: (TCO 6) You......

Words: 1293 - Pages: 6

Chan Kee Siak

... Chan Kee Siak (From Malaysia), born to a hawker family, he is a self-taught entrepreneur. He started out as a child helper at his parents’ hawker store and later found Exabytes (Web Hosting company) at a tender age of 19 after dropping out of college to focus 100% on his website business. So how did Chan came up with the name Exabytes for his business? Well, back then there this one well known company that goes by the name of 'Gigabytes'. But then Chan visualises his future business to be bigger, hence naming it Exabytes instead! Growing the business to where it is today is not bed of roses indeed. But Chan's vision and mission never faltered. I must credit this spirit due the hard life he has when he was growing up. When he first started the business, like any other typical Asian parents, his father were not particularly supportive as he would prefer seeing his son wear office attire and go work for others, just like any other normal people. But Chan is determined and hungry. And he's glad that he worked so hard to prove those who doubt his dream earlier that he too can be successful despite having a hard life. Under his master command, Exabytes has since grew and specialized in providing web hosting services since year 2001. It is ranked at number 1 in Malaysia since 2005 and has served over 60,000+ customers ranging from individuals, students, small & medium businesses, to Government and Public Listed Companies in 121 countries. It also manages over 1000+......

Words: 343 - Pages: 2

Mktg 310 Final Exam

...MKTG 310 FINAL EXAM A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mktg-310-final-exam Visit Our website: http://hwsoloutions.com/ Product Description MKTG 310 FINAL EXAM, The means-end chain model is conceptual tool for consumers to understand how they perceive about the self –relevant outcomes for the usage of the product and consumption. Through this model we can easily explore the relation between the consumer and product by constructing abstract product attributes functional and psychosocial consequences associated with the product use and, finally, consumers’ instrumental and terminal values. It also help consumer to attain their values and ends through product attributes and also help to achieve ends through product attributes and also through positive consequences or benefits accruing from the attributes. This model does not purchase products for themselves and rather purchase the products for the meaning they endanger the prospects. It also means that this model is conceptual stricture which is linked with producer and consumer. The means-end chain model is conceptual tool for consumers to understand how they perceive about the self –relevant outcomes for the usage of the product and consumption. Through this model we can easily explore the relation between the consumer and product by constructing abstract product attributes functional and psychosocial consequences associated with the product use and, finally, consumers’ instrumental......

Words: 297 - Pages: 2

Mktg 420 Week 4 Quiz

...MKTG 420 WEEK 4 QUIZ To purchase this visit following link: http://www.activitymode.com/product/mktg-420-week-4-quiz/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKTG 420 WEEK 4 QUIZ MKTG 420 Week 4 Quiz 1. Question: (TCO 4) Which form of salesforce organization is expected to increase in popularity the most over the next five years? 2. Question: (TCO 4) Reason(s) for the growing popularity of telemarketing include which of the following? 3. Question: (TCO 4) The main objective of developing a strategic account program is to do which of the following? 4. Question: (TCO 4) Which of the following are examples of functional specialists? 5. Question: (TCO 5) Recruiting salespeople from one’s competitors or customers is a fairly widespread practice, because of which of the following? 6. Question: (TCO 5) The most important issue(s) associated with testing candidates is (are) which of the following? 7. Question: (TCO 5) The primary objective of the process is to build a profile of the successful performer that can be used to select additional salespeople. What is the proper term for this? 8. Question: (TCO 6) To enhance product knowledge and teamwork among its new sales recruits, Whirlpool developed a program where all of the recruits would live together in a house (prior to being deployed in the field) to learn about the company’s products by actually using them on a daily basis. This type of training can be classified as which of the following? 9. Question: (TCO 6)......

Words: 1465 - Pages: 6

Mktg 396

...MKTG 396 Assignment 2 1.) The criticisms of an individual consumer to the statement made by Pepsi about its campaign largely depends on how informed the consumer is about the Pepsi Refresh Program. If the consumer has not heard of the campaign before then they have no emotional or moral appeal towards it. The message content then is lost on them and they have no reason or driving force to buy the product. The statement could also be seen as false advertising or deceiving if not much is known about the program. How will it help to move the country forward? The target customer may misunderstand the message or give it a different interpretation. Even if the consumer is somewhat aware of the program they may be critical of the time frame of it. How long does PepsiCo plan on running this program for or what kind of real impacts will the individual consumer have by just buying a single product? 2.) In the societal classification of products Pepsi would be a pleasing product. The reason it is a pleasing product is because it has a high immediate satisfaction but may hurt consumers in the long run. (Tastes good but its not very good for you). In order to address this challenge Pepsi has implemented a number of strategies. The first would be introducing somewhat healthier options within the PepsiCo brand. Some of these choices include diet sodas, water, sports drinks and food products like oatmeal. The biggest strategy however is their focus on being more socially......

Words: 970 - Pages: 4

Mktg 522 Learning Consultant - Tutorialrank.Com

...MKTG 522 Complete Course Project (Marketing Plan) For more course tutorials visit www.tutorialrank.com Course Project - Final Marketing Plan Submission 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion ------------------------------------------------- MKTG 522 Week 1 Course Project Marketing Plan Topic For more course tutorials visit www.tutorialrank.com Course Project This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details. Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing. Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your marketing plan. ------------------------------------------------- MKTG 522 Week 1 DQ 1 (Market Research) For more course tutorials......

Words: 465 - Pages: 2

Mktg 310 Final Exam

...MKTG 310 FINAL EXAM To Purchase this tutorial visit following link http://wiseamerican.us/product/mktg-310-final-exam/ Contact us at: SUPPORT@WISEAMERICAN.US MKTG 310 FINAL EXAM Question 1. 1. (TCO 1) Describe a virtual brand community. Create an example that demonstrates the concept. (Points : 25) Question 2. 2. (TCO 2) What is the difference between a subculture and an ethnic subculture? (Points : 25) Question 3. 3. (TCO 3) Of the four conflicts that characterize teenagers, which would be more of an issue in Asian societies where conformity is highly valued? (Points : 25) Question 4. 4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work. (Points : 25) Question 5. 5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text. (Points : 25) Question 6. 6. (TCO 6) Who in a working-class family typically plays the role of the family financial officer? Use income, education, and length of marriage to discuss when this officer will become more likely to use syncratic decision making. (Points : 25) Question 7. 7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some......

Words: 1466 - Pages: 6