Mkt501

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MKT501 Strategic Marketing
Module 2: SLP, Product Management & Situation Analysis
Dr. Ronald Zallocco
Trident University
Constance E. St Julien-Mims
August13, 2015

Iphone 7 by Apple Inc. U.S 2

Product Plan for iPhone 7 by Apple
INTRODUC TION
I have selected Apple’s needs to increase its market share for iPhone 7 for my SLP topic because it is a company that has designed top quality media products successfully. Apple has designed Mac, which is the best personal computer in the world along with OSX, iLife, iWork and professional software. Apple also leads the digital music revolution with its iPod and iTunes online store and has reinvented the mobile phone with its revolutionary iPhone and App store. It’s invention of the ipad is defining the future of mobile media and computing devices (Apple, 2012: n.d).
Apple's Product Development
Apple may release its next iPhone on September 25, according to the blog Mobile News, which claims to have obtained an internal staff email sent to employees of the British carrier Vodafone. The email reportedly outlined launch plans for the next iPhone, saying the phone would be released on September 25 with preorders starting September 18.
Apple has always released the previous iphone in September in the past, but there's no telling exactly when the iphone 7 will be available. Even if Mobile News' email is legitimate, there's no evidence to prove that Vodafone has any knowledge of Apple's iPhone launch plans. Other than Force Touch, Apple is expected to make some major improvements to the iPhone's camera by upping the sensor to 12 megapixels rather than eight as previous reports have indicated.
Based on the limited knowledge of the design and speculations of details of the product I have structured this product and the beginning of a marketing plan.
Apple's Product Development and R&D…...

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