Mkt 571 Course Description

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| Course Design Guide School of Business MKT/571 Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. -------------------------------------------------
Course Description

This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. -------------------------------------------------
Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

* University policies: You must be logged into the student website to view this document. * Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.

Participation points are earned by ACTIVELY participating in class. Actively participating is defined by asking questions, engaging in class discussions and/or providing examples that enhance and add value to the learning process. Additionally, you expected to participate during in class activities.

If you arrive late to class or leave class early, you will lose a half of a point for each infraction from your participation points for the evening. You cannot participate if you are not present. Therefore, if you are absent, you will also not earn any participation points for the evening.

My standing rule on late work is that you will…...

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