Marketing Project Sources

In: Business and Management

Submitted By mrswinter
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Marketing Project

Potential Sources

The company’s website is a good starting point, but a well-researched product needs to go beyond the corporate website. The following are several suggested sources.

Annual Reports

The following are several sources from which an annual report can be obtained.

http://www.annualreports.com www.annualreportservice.com/ www.zpub.com/sf/arl/ www.prars.com/ Web Sites http://www.census.gov Provides access to general population figures.
Overview of Economic Statistical Programs: http://www.census.gov/econ/overview/
Provides general statistics on American businesses (including retail).

www.about.com
Use the search feature to find articles on your product and company.

Databases (Use these to find articles):
Lakeland Library through OhioLINK offers you access to articles that have been published in journals, magazines, and newspapers. Many of these articles are not available on the general Web. To access these databases, you must be registered in the Library. Once you have registered, you can use the Web to go to the Lakeland Library home page (http://library.lakelandcc.edu) and click on Home Access – To Databases. Follow the prompts and then choose Listed by Name. Most of the articles are available in full-text (but not all of them).

Business & Industry – Broad trends in industry; provides news items about acquisitions and mergers; product advertising and more.

Business Source Premier – Good source for business/industry overviews. Many articles are available in full-text. Provides access to Datamonitor Company Profiles (which also give industry overviews).

Lexis Nexis Academic – Choose the Business section of this database to get to the full text of a large number of very current industry magazines such as Global Wireless, Bank Technology News, and Biotech Business. Choosing the…...

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