Marketing Assignment (Iinet)

In: Business and Management

Submitted By spurs21
Words 1525
Pages 7
MARKETING SITUATIONAL ANALYSIS
MARKETING SITUATIONAL ANALYSIS

BUSM 1534 Marketing for Managers
Assessment 2A

Prepared By: Name | Student ID | Chan Huan Hian | S3374254 |

Word Count: 1100 words

Table of Contents

1.0 Introduction ………………………………………………………………………………2
2.0 Strategic Business Unit (SBU) ………………………………………………………………………………3
3.0 Situational Analysis
3.1 Internal Environment
3.1.1 Product…………………………………………………………4
3.1.2 Price……………………………………………………………4
3.1.3 Promotion………………………………………………….......4
3.1.4 Distribution…………………………………………………….4
3.2 External Environment 3.2.1 Market …………………………………………………….......5 3.2.2 Competitive Environment……………………………………..5 3.2.3 Political-Legal Environment…………………………………..5 3.2.4 Economic Environment………………………………………..6 3.2.5 Social and Cultural Environment………………………………6 3.2.6 Technological Environment……………………………………6 3.2.7 Demographic Environment…………………………………….6
4.0 SWOT Analysis…………………………………………………………………..7
5.0 References……………………………………………………………………….8-9

1.0 Introduction iiNet Limited is an Australian public company headquartered in Subiaco, Western Australia that iiNet has a broad product portfolio related to internet and telecommunications solution, encompassing internet access, phone, IPTV service, hardware & software, and domain & web hosting (iiNet, 2011). Besides, it has 2000 employees across several countries including Australia, New Zealand, and South Africa. In 2011, the company generated total income of $700,613,000 including sales and other revenue. Through several strategic merger and acquisition (M&A) activities, iiNet has become second largest DSL Internet Service Provider (ISP) and leading challenger in telecommunication market (IBISWorld, 2011).

2.0 Strategic Business Unit (SBU)
Internet Service Provider (ISP) SBU can be placed in Question Marks category as it has…...

Similar Documents

Marketing Assignment

...Marketing Assignment Nguyen Le Anh Nanyang Business School Nanyang Technological University Marketing assignment Introduction Needless to say, value proposition, market segmentation, differentiation and positioning are closely related concepts and play an indispensable role in marketing strategy of any companies. But more importantly, businesses must decide how they can apply these concepts in their situations, because using mechanically without research can lead them to terrible results. All of the issues related to these concepts discussed in the article “Being unique is good, isn’t it?” by C.J. Hayden brought to us challenges which businesses have to take into account when implementing their marketing strategies. Challenges related to marketing concepts In this article, the author mentioned two main challenges which affect companies’ decisions in marketing. The first challenge starts with a question: “These are all reasons why being different can be good. But how different should you be?”. After that the authors illustrated his question by providing an example of failure strategy when a student decided to advertise for management consultants in his local Yellow Pages and no customers came to him. All of us know that differentiation is “distinguishing our offerings from competitors to attract potential customers” (Wikipedia). The student in this case chose a special way to stand out in management consultants market, but why was he failed? The answer......

Words: 1189 - Pages: 5

Marketing Assignment

...ASSIGNMENT COVER SHEET (to be completed by the student) AIB student ID number: Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: BBA-LOGISTICS AND SUPPLY CHAIN MGT MARKETING PRINCIPLES AND PRACTICE MS.BEVERLY FOSTER SITAL COLLEGE OF TERTIARY EDUCATION LTD 16 2150 DECLARATION I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET (to be completed by the examiner) Student name: Course name: Subject name: Assessor/marker: COMMENTS Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) /4 Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification /8 How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed /4 Structure and presentation /2 Style, grammar and language /2 Total Less penalties GRAND TOTAL General comments /20 FOR......

Words: 3029 - Pages: 13

Marketing Assignment

...perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour” Background The perceived value is “the worth that a product of services has in the mind of the costumer. The costumer’s perceived value of a good or service affects the price that he or she willing to pay for it. For the most of the part, costumers are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. This in order to obtain a higher price for their products, procurers may pursue marketing strategies to create a higher perceives value for their products. Perceived value is often used with perfumes, for example. Perfumes tend to be associated with a glamorous celebrity in order to create a mystique and perception of luxury. As a consequences of the social and economic development of modern societies, the study of consumer behaviour has undergone a strong development process, during the past years consumer behaviour acquiring its own status among sciences. However scientists concern with the study of consumer behaviour covers a time span of many decades. There have been several approaches related to consumer behaviour concertized In fundamental theories and models, such as Marshall “economic model”. And marketing is the management process through which goods......

Words: 1730 - Pages: 7

Marketing Analysis - Iinet

...Business Units of iiNet Ltd …………………. 4 2.1 BCG Matrix …………………………………… 5 3. Situational Analysis …………………………………… 6 3.1 Internal Environment …………………………. 6 3.2 External Environment ………………………… . 7 3.3 SWOT Analysis………………………………… 9 References ………………………………………………... 10  1. Introduction iiNet Ltd: - Was established in 1993 to delivery Internet access services to Western Australia and is now Australia’s second largest DSL Internet Service Provider (iiNet Website, 2013). - Is a company operating within the Telecommunications industry in Australia. - Have defined the vision to “lead the market with products that harness the potential of the Internet and then differentiate with award-winning customer service”. - Is a publicly listed, ASX 200 company. - In 2012 generated total revenue of $839,286,000 including sales and other revenue (IBISworld, 2012) - Employs over 2000 staff in seven offices across Australia, New Zealand and South Africa. - Have a core product suite of Internet, Phone, Mobile and Internet Protocol TV (IPTV) services nationwide.   2. Strategic Business Units of iiNet Ltd iiNet Ltd offers a range of telecommunications products and services grouped in Strategic Business Units (SBU’s) as listed below: - Internet Services (ADSL, DSL, NBN, Mobile Broadband, VPN, Wireless) - Phone - Mobile - TV - Hardware - Software - Services (Home Installations, Tech Support) (iiNet Website,......

Words: 1197 - Pages: 5

Marketing Assignment

...MARKETING ASSIGNMENT AZURE ABOYELA GILBERT PG8859613 GILSAM ENTERPRISE MARKETING PLAN PREPARED FOR MANAGEMENT BY THE MARKETING MANAGER ON 25TH APRIL 2014 MISSION STATEMENT The core activities of Gilsam Enterprise will be the production and sale of sachet water and delivering of the water to all target customers at their various locations. VISSION Our vision is to bring to the people of Garu/TempaneDistrict and its closed neighbours a portfolio of clean drinking water that satisfies people desires and need. Gilsam enterprise will nurture a network of customers and suppliers so as to create a mutual enduring value to maximise returns while being mindful of our social responsibilities. CURRENT MARKET POSITION Gilsam enterprise is a new establishment and has no existing customers and do not have records of previous actives to account for. However, the Owners of Gilsam enterprise are experient in the industry. The are also financially capable of conducting business in the industry successfully. GAOLS Our goals is to continuously improve customer service satisfaction and retention while making an after tax profit of about twenty percent of total operation cost and expanding of about ten percent quarterly. Gilsam enterprise targets to produce one thousand bags of thirty packed sachet water every day. Even though the store capacity is not big enough the distribution system is to be made so efficient that there will be no production backlog and production is expected......

Words: 1543 - Pages: 7

Marketing Assignment

...UNIT 3 ASSIGNMENT, MARKETIG PLAN MARKETING MANAGEMENT BRAND EXTENSION MARKETING PLAN, CONNECTING WITH THE CUSTOMER The established fundamental goals for the quality of the business/product offering and customer satisfaction consist of: * Making our stores more accessible to customers by adding more location internationally. * increasing our lingerie line sales by 20% in the 4th quarter of 2014. * making our products meet the needs of women in all demographics. * finding out more about our customers to offer them more of the products that they want and like. * To be number one when it comes to producing innovative products that is one of a kind to our products line. My new line of lingerie will be displayed in stores in their own area, sectioned off from the other Steve Madden products. The are displays will be exclusive to the Sexy Lingerie Collection. The Sexy Lingerie Collection will have their own section in the catalogs for easier access to order the new line. The Sexy Lingerie Collection will be offered through a link from the Madden website for an easy and consistent ordering process. One of my fundamental goals is to be recognized as number one when it comes to providing quality, sexy, affordable lingerie to women in the market. My next goal is to add sizes that will meet the needs of plus size women. My goal is also to make this product line one of the best selling lines for the Madden Company. My value proposition will......

Words: 745 - Pages: 3

Marketing Assignment

...UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar.edu.my) Ms. Loo Siat Ching (loosc@utar.edu.my) ` 8. Tutor: Unit Plan of UBTM/UKTM 1013 Principles of Marketing......

Words: 3961 - Pages: 16

Marketing Assignment

...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell  Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and......

Words: 5338 - Pages: 22

Marketing Assignment

...Integrated Marketing Communication (IMC) 2 Marketing your services is an effective way to increase daycare enrollment. Child care centers focus on educating infants, toddlers, and youths through hands-on, interactive and entertaining methods, while increasing life skills and child development. Just like any other business, child care centers can benefit from a solid marketing plan. Altacare Child Development and Learning Center’s advertising strategy will be develop based upon our core positioning message: "We are not a babysitting service, but a community learning center for kids!" to differentiate our service from the competition. We will initially be using word of mouth, yellow pages, Clarion Ledger newspaper, local HBCU (Historically Black Universities)direct mail campaigns, and pre-enrollment drives to launch the initial campaign. Advertising and promotions are continuing to bring a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an overall advertising and promotions plan. The plan often includes plans for a promotional campaign, including an advertising calendar and media plan. The goals of the plans should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. Successful advertising and promotions depends very much on knowing what target markets you want to reach, what features and...

Words: 1598 - Pages: 7

Marketing Assignment

...Marketing Assignment. BOC is a global company specialising in the production and distribution of gas, the company has been established in Australia for ~100 years and originated from the United Kingdom. In 2006 BOC was acquired by a smaller International player based out of Germany, Linde. The company retained its brand of BOC (a subsidiary of the Linde Group) for the Australiasia Hub. Production of gas is a large part of the company however they do also have outlets throughout Australia for the sale of industrial & safety equipment. The outlet is termed BOC Gas & Gear (G&G), in each outlet there is also the sale of bottled gas (and associated equipment). The strategy that industrial specialist who come into buy gas will also need associated equipment * Safety gloves and other safety equipment * Regulators * Welding items and equipment * Trade tools Current market situation is as follows * Safety Equipment market share is current ~12%, it is supported by sub markets of foot protection (~13%), Head Protection (~41%), Hand Protection (~12%), Protective Clothing (~24%) & work place safety (~10%). In total the sub market earns ~$64M for the South Pacific region * Our capability is strong in the area offering 3 different brand equipment (BOC, Umatta & Blue Steel products). Each brand is priced to attract a different part of the market. Blue Steel & Bisley high range, BOC brand is mid range & Umatta is low range. ......

Words: 1863 - Pages: 8

Marketing Assignment

...MARKETING MANAGEMENT Index 1. Executive Summary…………………………………………………..03 2. Outline of marketing plan………….…………………………………04 3. Critical evaluation of marketing environment………………………..05 4. Impact of new technology and new media…………………………...06 5. Contemporary issues of the firms reputation…………………………10 6. References……………………………………………………………12 EXECUTIVE SUMMARY This is the assignment based on the study of Primark marketing strategy and how they are reacting in the market. This strategy is good for the firm to read the mind of the customer and react according to it. They have to work hard in the market so that they are able to achieve the result whichever they want. They have to do market survey so that they are able to make changes which are good for the firm and give them required level of customers. Primark is performing well in the market and they are currently renovating their stores so that they are able to accommodate more customers. OUTLINE OF MARKETING PLAN FOR PRIMARK Ltd Marketing is important part of every business and firm has to adopt proper marketing strategy to be successful in the market. The firm has to research market and think which strategy they want to adopt according to market situation. The firm has to think and then go and use that marketing strategy in real world. Author takes well performing firm from the UK market called Primark. This firm is popular for cheap cloths in the market and specifically concentrate on the particular...

Words: 3236 - Pages: 13

Marketing Assignment

...I N T R O D U C T I O N According to Professor Dr. Lars Perner, “the environmental forces which affect the marketing process are most of the time uncontrollable by the organization and therefore the company should do the necessary to cope with these forces.” The marketing environment consists of all the players and forces outside marketing that influence the marketing management’s ability to develop and maintain successful relationships with its target customers. (ZainBooks, 2010) These environmental forces might affect directly or indirectly, sometimes both and it will create both opportunities for further growth or threats declining a company’s growth. Therefore a company should always keep an eye on its environmental forces and adopt quickly and better than its competitors according to the changes in the environmental forces in order to survive in the market and to grow further. Oman is a developing country and its market in general is in rapid growth, especially the Fast Food industry. This rapid growing industry does have influential marketing factors. Both the macro-environment and the micro-environment factors do affect the Fast Food industry in Oman. Some affect in larger percentage and some very minimal that it seems so invisible. Following are the seemingly active environmental forces shaping the Fast Food Industry in Oman: Micro Environment: Employees Customers Company Competitors Suppliers Shareholders Media The Company – The......

Words: 2684 - Pages: 11

Marketing Assignment

...GROUP ASSIGNMENT MODULE CODE: MKTG 2003 MODULE NAME: Fundamentals of Marketing COMMENCEMENT DATE: 3 MAY 2016 (Group 1) 4 MAY 2016 (Group 2) SUBMISSION DATE: 14 JUNE 2016 (Group 1) 15 JUNE 2016 (Group 2) Notes to students: 1. This is a group assignment. You should have no more than five (5) members in your group. You are to hand in only ONE copy of the assignment. The length of the assignment should be between 2,000-3000 words. 2. All assignments should be type-written, 1½ line-spacing, complete with header, footer and page numbering 3. Assignments should be in a ring-binder or stapled with the prescribed coversheet and grading sheet(s) enclosed. 4. You may include pictures, charts, graphs and copies of articles in your assignment but they should be labelled, annotated or properly illustrated. 5. References and citations are necessary to demonstrate the validity of your research and the sources from which you have obtained your information and results. 6. Failure to adhere to the submission date will cause your assignment marks to be reduced or in an extreme case of delay, rejected altogether. Plagiarism is the misrepresentation of the work of another as your own. It is academic theft; it is a serious infraction of the University Honor Code, which you are deemed to have read and accepted upon entering SUC. Instances of plagiarism or any other cheating will be......

Words: 722 - Pages: 3

Marketing Assignment

...INDIVIDUAL ASSIGNMENT 5 1) The price of bottled water: Under normal circumstances, the price of a regular bottled water depends on the bottling, packaging, shipping, marketing and retailing costs. On the other hand, although the mentioned costs are nearly the same for the same product, the related price might change significantly according to the parameters such as customer’s perceived value, his/her willing to pay, location, environment, volume etc… For example, as for the stadium example, under the time pressure, the people waiting for the match to start, probably will not have enough time to find a bottle of water with a lower price. This situation will increase the customer’s willing to pay for the same product under this different circumstance. So, the seller could find himself/herself in a more comfort position in terms of higher pricing. As for the cafe case, the pricing strategy will be different from that of the supermarket and street seller. The reason behind this might be depending on the factors such as added value of the cafe environment, customer service, even being visible there or belonging to a member of the audience group etc. The mentioned factors might explain the premium pricing applied especially in touristic or high society places. On the other hand, the service costs such as rent, electricity, wages, tax etc. should be included in the product price somehow in terms of profitability. The pricing for the minibar case is very similar to......

Words: 1224 - Pages: 5

Marketing Assignment

...| Marketing Strategy | Pantene- Colour Therapy | | | | | Contents 1.0 Situation Analysis/Current Marketing Mix 2 1.1 Current Product 2 1.2 Current Pricing 3 1.3 Current Distribution 4 1.4 Current Promotion 5 2.0 Segmentation Theory 5 2.1 Define and Explain Segmentation 6 2.2 Benefits of using Segmentation 6 3.0 Target market Segmentation 7 3.1 Geographic Segmentation 7 3.2 Demographic Segmentation 7 3.3 Physiographic Segmentation 8 3.4Behavioural Segmentation 8 4.0 Target Market Collage 9 5.0 Completion of Discussion/Rationale of the Target Market Collage 10 6.0 Reference List 10 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The colour therapy product is enriched with Pro-V Complex and is designed with the objective of providing improved, protected and revived colour treated hair. The current product comes in three variants namely shampoo, conditioner and spray conditioner. It has been clearly mentioned in all the three products that they are inter related to each other and for best results the customer must make use of all the three in a series of steps to be followed by the user. The booklet found inside the package of the product explains how one should treat their colored hair i.e. first head wash using the shampoo and then conditioner followed up by the spray conditioner. Thus, three products are being targeted to be sold at once the potential customer decides to purchase the product (Pantene......

Words: 2951 - Pages: 12