Macys Paper

In: Business and Management

Submitted By chamberlaink
Words 377
Pages 2
COMM 211- Linda Burkley
Kayla Chamberlain
September 24, 2013
Macy’s
Assignment 1 – Tracking Social Media Effectiveness
Macy’s is a department store that has been around for over one hundred and fifty years. They were established in 1858 and have eight hundred stores across the country. In addition to that, they have an online database that is also very helpful to all customers. Macys joined the Facebook community not only to connect with fans across the country but to share what’s happening near you, latest trends, sales and exclusive offers and to give customers the feedback and reassurance to keep on with their magical company and the excitement they have been continuing to give every year. When I first became a fan of Macys on Facebook they had blah number of fans. When I looked over the page I quickly came to the consciences that they had a variety of target audiences. Macys is a big department store fulfilling many needs of all ages and types of customers. On a day to day overview on the Macys page on Facebook when I looked I saw pictures, contests, sale and exclusive offers, new trends, and are also interactive with their customers. I looked at most of the postings and they respond very quickly and are attentive to all the comments that the fans leave on the page. For example some fans post on a picture that they want something on the Facebook page but it is difficult to find on the Macys website. The Macys crew responds by being very apologetic and shares with them that they will be informing people to improve the website so it is easier to manage in the future. As a Macys fan when I look on the Facebook page and see comments like that it makes me feel like they actually care about the customer feedback and they are willing to change it in the future if there is an issue. The customer loyalty of Macys is very effective in a way that their willing to take…...

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...Introduction Macy's was founded by Rowland Hussey Macy, who between 1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area. They all failed, but he learned from his mistakes. Macy moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods". Macy's Inc. is headquartered in Cincinnati, Ohio, and operates just over 850 stores in the United States.[3] The company's Macy's locations and related operations account for 90 percent of the company's revenue, while luxury-oriented Bloomingdale's stores and associated ventures represent the balance of the company's business. Macy's is well known for its flagship department stores, most notably in New York, San Francisco, Los Angeles, the former Jordan Marsh in Boston, the former Dayton's in Minneapolis, the former Kaufmann's in Pittsburgh, the former Burdine's in Miami, the former Wanamaker's in Philadelphia. As the business grew, Macy's expanded into neighboring buildings, opening more and more departments, and used publicity devices such as a store Santa Claus, themed exhibits, and illuminated window displays to draw in customers.[7] It also offered a money back guarantee, although it only accepted cash into the 1950s. The store also produced its own made- to-measure clothing for both men and women, assembled in an on-site factory.[4]...

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