International Marketing

In: Business and Management

Submitted By 773751164
Words 493
Pages 2
Watch the You Tube Video clips about Big Data.

Review the 4 guides on Java, SQL, Hadoop and Mutivariate data analytics and try to understand how these technologies fit together to make Big Data Analytics possible.

What is the skill set required for a Big Data Analyst?

Provide some of your own research on this topic - video, news clips, or articles and link them to your discussion.

Write your post in such a way as to foster additional discussions.
See the Discussion Board requirements in "Course Documents".

After watching the video that Inter has made for big data technology. I understand that big data is a broad term that refers to the data sets. It is large and complex than the data we used to have, that traditional data processing applications are inadequate. The size of the data sets is usually trillion or EB So it needs specialized hardware and software design tools for processing. A big data analysis required a wide range of skill and capabilities in order to, among others, mash up and analyze different data sources. This big data analysis can help an organization to mix structured, semi-structured and unstructured data at a stretch. Using skills to analysis big data can lead company to be more effective in marketing, have new revenue opportunities, increased customer service, or improve competitive ability.

As the video and article said, we talked about 4 major skills to apply in big data analysis: Java, Hadoop, NoSQL and Multivariate Statistics. These skills set to become a basic system for big data analysis. Java, Hadoop and NoSQL are all the tools for programming. Java is a pretty common central software for engineer to writing production codes. Compare to Java, Hadoop is more useful for large scale data management. Hadoop and NoSQL can be combine to use on data warehouses and data bases for data access. I believe that big data…...

Similar Documents

International Marketing

...ABDT 3213 – International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? 2. What is meant by “global localization?” Is Coca-Cola a global product? Explain. 3. Describe some of the global marketing strategies available to companies. Give examples of McDonald that use the different strategies. 4. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations. 5. Define leverage and explain the different types of leverage utilized by companies with global operations. 6. What is “global marketing” and how does it differ from “regular marketing?” Giving examples of at least one major corporation explain these differences. SECTION C: CASE STUDY CASE 1-3: Acer Inc (page 57) 1. How did the “global markets-local markets” paradox figure into Shih’s strategy for China? 2. Can Acer become the world’s third largest PC company, behind Dell and Hewlett-Packard? 3. Growth in the U.S. PC market has started to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U.S. market share increased form 1 percent in 2004 to 3.3 percent by the end of 2006. What are Acer’s prospects for gaining further share in the United States? ABDT 3213 – International Marketing Week......

Words: 4591 - Pages: 19

International Marketing

...Acknowledgements 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing Ethics and International Marketing Index xix xxi xxiii xxiv 1 34 68 104 138 172 209 239 274 303 335 367 401 430 454 478 507 Contents List of figures List of tables List of mini case studies Acknowledgements 1 Introduction to International Marketing Introduction The nature of international marketing Contextual determinants of international marketing Historical development Definition of international marketing Relationship with other business fields A theoretical framework for international marketing Approaches to internationalization Factors causing internationalization The process of firms’ internationalization A holistic approach The motivation for firms to go international Trade theories and economic development......

Words: 24769 - Pages: 100

International Marketing

...UNIT 14 Research INTERNATIONAL MARKETING RESEARCH Objectives After going through this unit you should he able to • explain the global marketing research scenario • • • • • explain the scope of international marketing research describe the procedure for undertaking international marketing research describe the techniques available for international marketing research plan a field research describe the techniques available for interview • identify and explain the various steps in analysis of field data and preparation of research report Structure 14.1 Introduction 14.2 Marketing Research : The Global Scene 14.3 The Scope of International Marketing Research 14.4 International Marketing Research Procedure 14.5 Techniques of International Marketing Research 14.6 Survey Research 14.7 Techniques of Interviewing 14.8 Analysis of Field Data 14.9 Preparation of Research Report 14.10 Summary 14.11 Self-assessment Questions 14.12 Further Rea dings 14.1 INTRODUCTION In international marketing, the marketer is faced with a dilemma of having too much data and too little information. There is plenty of global data from sources like the World Bank and other international bodies, but often a lack of specific information on countries and markets. In helping to reduce uncertainty around decision-making, precise information is the key. Whilst searching for opportunities globally, uncertainties arise due to four main factors:...

Words: 5547 - Pages: 23

International Marketing

...IMT-17 Subject Name : INTERNATIONAL Notes: a. b. c. d. Write answers in your own words as far as possible and refrain from copying from the text books/handouts. Answers of Ist Set (Part-A), IInd Set (Part-B), IIIrd Set (Part – C) and Set-IV (Case Study) must be sent together. Mail the answer sheets alongwith the copy of assignments for evaluation & return. Only hand written assignments shall be accepted. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. 5 Questions, each question carries 1 marks. Confine your answers to 150 to 200 Words. Two Case Studies : 5 Marks. Each case study carries 2.5 marks. MARKETING A. First Set of Assignments: B. Second Set of Assignments: C. Third Set of Assignments: D. Forth Set of Assignments: Objective: 1. To give an overview of the scenario on international marketing which offer unlimited opportunities to the organization 2. To equip students with the understanding of environments with capability to develop products and other marking mix elements to develop effective market plan. 3. To imbibe an outlook to win world markets Contents GLOBALIZATION: THOUGHTS AND PROCESS For and Against Globalization; Determinants of Global Trade; Global Trade Dynamics; Global Trade and Economy Flows During -; International Competition; Outgrowth of New Markets; Defining Concepts of Global Trade; Drivers of Globalization;Organizing Global Marketing; Global Local Marketing; Objectives of Global Marketing GLOBAL......

Words: 2057 - Pages: 9

International Marketing

... MSc International Business International Marketing Assignment One Student No: B00630158 Word Count: 3020 Words Date of Hand in: 08/02/13 Content Page Section No Page No 1. Introduction 4 2. Product Information 4 3. Current Situation Analysis 6 3.1 Market Summary 6 3.2 SWOT Analysis 7 3.2.1 Strengths 8 3.2.2 Weaknesses 8 3.2.3 Opportunities 8 3.2.4 Threats 8 3.3 Competition 8 4. Market Entry 9 5. Marketing Strategy 10 5.1 Mission 11 5.2 Marketing Objectives 12 5.2.1 Segmentation 12 5.2.2 Targeting 12 5.2.3 Positioning 12 5.3 Communications Plan 13 5.4 Pricing Plan 14 6. Summary 14 7. References 15 1. Introduction This report will give information about the marketing plan of exporting Turkish coffee to the UK. The main information will be some background information about the coffee and the rest will be outlining and justifying the market and customer information, market entry methods, competitors and distribution channels. At the same time, the following plan formulates a new business strategy that will lead the way for future success. The most important part of a business plan is the Marketing......

Words: 3335 - Pages: 14

International Marketing

...Introduction International marketing is the performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The unique-ness of foreign marketing comes from the range of unfamiliar problems and the variety of strategies necessary to cope with different levels of uncertainty encountered in foreign markets. Furthermore, if internal economic conditions deteriorate, restrictions against foreign investment and purchasing may imposed to strengthen the domestic economy. Global Localization Once a company has decided to go international, it has to decide the way it will enter a foreign market and the degree of marketing involvement and commitment it is prepared to make. These decisions should reflect considerable study and analysis of market potential and company capabilities, a process not always followed. Many companies appear to grow into international marketing through series of phased developments. They grandually change strategy and tactics as they become more involved. Others enter international marketing after much research, with long-range plans fully developed. Financial Strengths Company may become totally involved and invest large sums of money and effort to capture and maintain a permanent, specific share of the market. Managerial Factors As a firm moves from one phase to another, the complexity and sophistication of international marketing activity tends...

Words: 1599 - Pages: 7

International Marketing

...INTERNATIONAL MARKETING CHAPTER 1 – GLOBAL MARKETING IN THE FIRM Globalization – Reflects the trends of firms buying, developing, producing and selling products and services in most countries of the world Comparison of the Global Marketing and Management style between SMEs and LSEs * Resources (Financial, Business Education) * Formation of Strategy * Organization * Risk-taking * Flexibility * Economies of Scale and Scope * Use of information sources Economies of Scope – Reusing a resource from one business in additional businesses Should the company stay home or go abroad? * Industry Globalism. Mainly determined by the international marketing environment * Preparedness for Internationalization. Dependent on the firm`s ability to carry out strategies in the international marketplace, that is the actual skills in international business operations Development of the Global Marketing concept The form of the firm´s response to global market opportunities depends greatly on the management´s assumptions and beliefs about the nature of doing business around the world: * Ethnocentric - Home country is superior and their needs are the most relevant * Polycentric (Multidomestic)- Each country is unique and should be targeted in a different way * Geocentric- The firm may offer global products but with local adaptations * Regiocentric- The firm tries to integrate its marketing programme within regions Glocalization-......

Words: 4196 - Pages: 17

International Marketing

...rketing TABLE OF CONTENT Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing Objective SMART (corporate objectives) Sony’s Mission and Vission statement 4) Marketing Strategy Ansoff’s Matrix Market Entry methods Segmentation, targeting and positioning Assignment Question Produce an international marketing plan that will introduce a consumer brand sold in your home market into a country in which it is currently not available. Introduction International Marketing As you can see that nowadays, a majority of organization try to market their products internationally. There are some reasons why they want to market it internationally and the reasons are to saturated their home market, competition, excess capacity, product life cycle differences, geographic diversification, comparative advantage in product, skill and technology, organizational reasons and lastly is the financial reasons (Walsh., L.S., 1993). International marketing can be defined as the performance of the business activities that is specially......

Words: 4555 - Pages: 19

International Marketing

... International Marketing The worldwide success of International Marketing: Strategy and Theory is without doubt due to the authors’ thorough approach to the topic. Standard marketing texts tend to use anecdotes gleaned from newspapers and magazines. In contrast, Onkvisit and Shaw use cutting-edge scholarly works to provide a theoretical and decision-making framework to guide marketing strategies and applications. This fifth edition has been fully revised to include new data from top journals, the International Monetary Fund, Prices and Earnings (published by UBS), and Transparency International. It is also the only textbook available to provide an in-depth treatment of such important topics as intellectual property, national competitiveness, marketing barriers, gray marketing, global advertising, bribery, countertrade, and currency strategies. Sak Onkvisit is Professor of Marketing at San José State University, U.S.A. He has authored several books and has published in leading journals. An internationally recognized scholar, he has taught in several countries and has served as a Fulbright Senior Scholar and a Fulbright Senior Specialist. John J. Shaw is Professor of Marketing and Director of the MBA Program at Providence College. His teaching and research interests include Marketing Management, International Marketing, and Consumer Behavior. He has co-authored over 80 papers in journals and at conferences, as well as three books. International Marketing Strategy and......

Words: 329513 - Pages: 1319

International Marketing

...| Case Study 03 Marketing to the Bottom of the Pyramid | MKT3120 International Marketing | Name : Andrea Manampulle Student Id : 10200729 / MAAMD81 Class : Monday 6 p.m. Due Date : 1st October 2010 Answers 1. In evaluating the potential of a BOP market segment there are certain factors that need to be analyzed in order to develop a marketing strategy. The following will be used as a guideline to establish possibility and viability of marketing to the BOP. Market opportunity Being the “poor sector” of the pyramid is there a marketing opportunity? Will people who struggle to survive buy convince goods? In analyzing the market opportunity of the BOP, as the case suggest with major markets being more competitive and profits margins per supplier reducing, organizations are now uncovering the potential of tapping the BOP. The BOP is a group that consists of over 4 billion people, that accounts for ¾ of world’s population. Given the size of the market, profitability is obtained by volume of sale rather than an individual sale. (Rafeek, 2009 March 16) For example the Indian BOP market with its vast size and demand, offers a huge opportunity for companies. Out of the 1.12 billion population, 70% live in rural areas, accounting to more than 700 million people at 6,27,000 villages. India’s rural population comprises of 12% of the world’s population presenting a huge market opportunity. As at 2008, this market has grown at an impressive rate of 25%....

Words: 1623 - Pages: 7

International Marketing

...International Marketing Mistakes Related to Culture Culture is the Silent Language In International Business Culture could have impact on the International marketing, it could relate to a country or organization culture, as people do not born with culture but they learn it through values, norms, traditions, customs and beliefs. Therefore, any organization working in the field of the international marketing should take into account the local culture of the country in which it wish to market. Marketing managers should assess the cultural nature of an international market by using eight categories to analysis, which are language, religion, values, attitudes, education, social organization, technology and material culture, law-politics and Aesthetics. Many mistakes have been made in the past are related to language and translation, below are some examples: Product Slogan Translated From To 1 Coors Brewing Company (Beer) Since 1873 Canada Spain Turn it loose Suffer from diarrhea 2 USA Spain Braniff International Airways 1928-1982 Fly in leather Fly naked 3 Switzerland Italy Schwepps Since 1783 Tonic Water Water from the toilet 4 USA Africa Gerber Baby Food Since 1927 A picture of a healthy baby on the label of Gerber jars Africans was horrified as they assumed that Gerber was selling babies as food, instead of food for babies. 5 Japan France TOYOTA ......

Words: 352 - Pages: 2

International Marketing

...International Marketing plan on FlipKart Service Student ID: 350 2015 DEEPAK, STUDENT ID: 350 FlipKart Manager 7/16/2015 FlipKart Service Submitted to Udara Wickramasinghe Submitted by Deepak Kumar Sreeramula (Student ID: 350) ICNZ 2015 Executive Summary China's spectacular economic growth-averaging 8% or more annually over the past two decades-has produced an impressive increase in the standard of living for hundreds of millions of Chinese citizens. At the same time, this economic development has had severe ramifications for the natural environment. There has been a dramatic increase in the demand for natural resources of all kinds, including water, land and energy. Forest resources have been depleted, triggering a RANGE of devastating secondary impacts such as desertification, flooding and species loss. Moreover, poorly regulated industrial and household emissions and waste have caused levels of water and air pollution to skyrocket. China's development and environment practices have also made the country one of the world's leading contributors to regional and global environmental PROBLEMS, including acid rain, ozone depletion, global climate change, and biodiversity loss. Without greater attention and commitment from the centre, China's environment is likely to CONTINUE to deteriorate throughout much of the country, causing......

Words: 6262 - Pages: 26

International Marketing

...Introduction The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.   Red Bull’s marketing strategy is one of the key factors in their success, they created Mobile Energy Team that consists primarily of young university students driving around in specially designed Mini Coopers with large Red Bull cans on top to attract the younger audience. The students are Red Bull’s team out in the field that attend different events and provide sampling of the energy drink. Oftentimes, the Red Bull representatives host parties with cases of Red Bull. These representatives collect data from these parties and send it back to the company as a form of low cost market research. In 2010 Red Bull had 7,758 employees of which 5,000 were university students. Red Bull is also known globally for hosting extreme sporting events and sponsoring some 500 athletes. Over the years they have acquired four soccer teams, a Nascar team, and two......

Words: 4713 - Pages: 19

International Marketing

...International Paper: Combining Industry and Social Responsibility Marketing 406 Roosevelt University December 6, 2014 Natalie Mierzynska, Sujatha Lekshmivaragan, Dmitry Rozental, Ebuka Nkwonta Table of Contents Background 2 Objectives 4 Procedures 4 Summary of Findings 4 Detailed Findings 6 Defying Common Criticisms 6 Integrating Sustainability Principles 8 “Greening” and Beyond 11 Enlightened Marketing 14 Social Responsibility & Financial Success 15 Conclusion 16 Works Cited 18 Background International Paper (IP) is the global leader in the production and distribution of paper and packaging products ( It was founded more than 110 years ago, and produces products that we use every day including various types of paper, consumer packaging, pulp, recycling, and industrial packaging. The company’s stock symbol is IP, and a share of IP stock currently sells at around $53/share. IP is currently headquartered in Memphis Tennessee, and employs over 62,000 people (Kotler & Armstrong, 607). Last year, the company sold over $26 billion worth of product, placing it 111th on the Fortune 500. From a consumer perspective, when a multi-billion dollar producer of paper and packaging products comes to mind, we automatically assume that the company produces a large amount of pollution and destroys forests all over the world. However, International Paper prides itself on being on top of Fortune Magazine’s......

Words: 4020 - Pages: 17

International Marketing

...International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis Dean, School of Business, University of Nicosia President, EuroMed Research Business Institute (EMRBI) Chairman, EuroMed Academy of Business (EMAB) Founding Editor, EuroMed Journal of Business (EMJB) 1 2 International marketing planning (Vi.Mi.S.O.S.T.I.C.) Vi: vision - what is the desired future, principal goals and direction of our organisation? Mi: mission - what are the core corporate values? S: situation analysis - where are we now? O: objectives - where do we want to go? S: strategy - how do we get there - the broad direction? T: tactics - how do we get there - the details of strategies? I: implementation - what are the specific actions required to put the plan to work? C: control - how do we know we have arrived? 3 The screen versions of these slides have full details of copyright and acknowledgements 1 International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis International marketing planning (Vi.Mi.S.O.S.T.I.C.) adaptation and standardisation Vi: vision Mi: mission S: situation analysis O: objectives S: strategy T: tactics (adaptation and standardisation) I: implementation C: control 4 International marketing planning International marketing planning can be defined as......

Words: 2573 - Pages: 11