Hertz

In: Business and Management

Submitted By jennbhik
Words 6983
Pages 28
• Brief history about the company that you select (to be approved by the Instructor)
• Planning and budgeting concerns of the company
• The company’s financial ratios and an industry comparison of the ratios
• Main products of the company
• Financial strategy and/or overall strategy of the company (SWOT analysis)
• Future prospects of the company based on your own opinion or relevant research such as Value line or other financial periodicals
• Current Stock price or a plotting of the stock price
• Do you recommend this company as a buy, sell, or hold type of stock
• Concluding thoughts, add additional research about the company
• What you learned from the project
• References (Cite all references in your paper using APA format)
• Appendix (Include things you feel are relevant to your analysis)

Introduction: Hertz, the largest car rental company in the US, has had its share of financial problems. This has resulted in massive layoffs. Some investors became concerned when Hertz was placed on the Audit Integrity list of American Companies without any doubt to go bankrupt. Hertz filed a suit against the research company but subsequently dropped it. Like many of the largest airlines and other travel firms, Hertz suffers from being in a business in which it has to satisfy millions of customers during an economic downturn. Hertz makes the Glassdoor list of “worst companies to work for.” Hertz was also on the primary list in an investigative report into “Aggressive Sales Tactics on the Internet and Their Impact on American Consumers” which was produced for a hearing on the subject by the US Senate Committee on Commerce, Science, and Transportation. Hertz has been rating low for both customer and employee satisfaction. I, personally, as an investor, I will be scared.
After all, Finance is always the big part…...

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