Globalization, Technology and Innovation/ Starbucks

In: Other Topics

Submitted By kellymat
Words 270
Pages 2
Globalization
Starbucks is a global company. Globalization affects the four functions of management in many ways. Being that it is a global company there must be more use of the functions. It must be done on a larger scale than with a smaller company. The different sites have to communicate on the plans of action. It could affect the functions negatively , in that there are so many sites that need to be considered when planning. It could be hard to get all of the management team onboard at the same time.,
Technology
Starbucks has always been on top of it in regards to technology. They are one of the first coffee places to offer free wi-fi. They are known for being an upscale coffee spot. This is where technology comes into play. Starbucks has to be on top of the technology scene being that they are a worldwide company. The functions can be affected by this fact. For the company to stay as successful as it is, they need to stay up to date with the latest technology. If it has the most up to date technology then it can interact with the stores with efficiency.
Innovation
Innovation parallels with technology. If the management team at starbucks is trying to get more innovative. They need to make sure they have younger management teams. The younger generations are able to think “outside of the box”. The younger generation is more up to date on the new technologies that are coming out. They have graduated recently so they know what the younger people are interested in. This can affect…...

Similar Documents

Technology as the Most Driver of Market Globalization

...one cannot enter a café or walk down the street without seeing someone talking, texting, or surfing the Internet on their cell phones, laptops or tablet PC. Information Technology (IT) is changing every aspect of how people live their lives. Technological advancement and IT development are the technological driving force for economic globalization. Over the past few decades advancements in information technology have had a marvelous effect on the global landscape.The argument will be presented, that innovation in information technology has been a major driving force behind globalization and that information technology has now become a key component of a corporation’s global business strategy.With the development of science and technology and increase of income level, industrial structures of all the countries have been also undergoing readjustment and upgrading. In recent years, developed countries in the west are gradually entering the era of knowledge economy and have started to shift to developing countries many labor-intensive industries of weak international competitiveness. This process of cross-country shift is pushing forward an in-depth development of economic globalization Technology shaped and set the foundation for modern globalization like innovations in the transportation technology such as commercial jet aircraft and the concept of containerization in the late 1970s and 1980s. Inventions of microprocessors and telecommunications enabled highly......

Words: 265 - Pages: 2

Starbucks Innovation

...Innovation is the process whereby organizations use skills and resources to either develop new goods and services or introduce new production and operating systems to respond to the changing needs of customers (Jones, 2010). Much of Starbuck’s success hinges on incremental innovations (Jones, 2010). The company has one ear firmly planted on technological ground and has harassed incremental technological change (Jones, 2010). From a digital perspective, the Starbucks Digital Network (SDN) offers new, localized, and valuable content from the biggest names in news and entertainment. The SDN offers free subscriptions to The Economist, Wall Street Journal, for example. Brotman (Chief Digital Officer) states that SDN coupled with world class mobile platforms and the company’s in-house Wi-Fi strategy offers customers an experience second to none (Kanani, 2012). The company pays heed to customer preferences. For years Starbucks has maintained that dark roasts are much better than light rendering the business with the formidable task of convincing internal and external audiences that its lighter roast “Blonde” stood up to the company’s high standards. R&D revealed through the consumer research “sensory preference” map that 40% of U.S. coffee drinkers prefer lighter blends and dark roast drinkers fall within a small area on this map Starbucks seized the opportunity because it recognized a huge long-term growth prospect (Gertner, 2012). The company pays particular attention to......

Words: 1279 - Pages: 6

Starbucks Innovation

...STARBUCKS COFFEE HISTORY Starbucks’s history began in 1971 by three teachers who opened a small cafe called Starbucks Coffee, tea and spice in Seattle, USA. They were assertive about their good coffee and exotic teas. They were selling coffee beans and quality teas for people to prepare at their homes. In the early 1981 they hired Howard Schultz who changed the destiny of Starbucks Coffee as director of retail and marketing. Actually Schultz had an experience with the delicious taste of Starbucks Coffee as a customer and thought. When he became a part of company he was thinking there was something magical about Starbucks like passion he had never felt in business before. Schultz offered company to expand their product range and increase the number of stores. Logos and shops were readjusted. In 1990, starbucks made decisions to create headquarters and to centralize the decision making, thus they could easily stimulated the generation of new ideas. They informed their employee and kept responsible them from strategies in daily contact with each other. Individual Creativity is very important in building an innovation. People from different diciplines working effectively together helps them to solve many problems. In 1996, Starbucks was owning 1015 stores all around the world. The next step was to strengthen the brand. They should change the brands image that it was not only product and service also an unique experience on coffee drinking. They had partnership with......

Words: 764 - Pages: 4

Globalization Through Technology

...Administrator (2009) Information Technology and Globalization Retrieved from: www.globalvision.org/library/7/970, 06/12/14 Berry (2013) The Impact of Globalization and Technology on Teaching business, communication: Reframing and Enlarging world view, methods, and content Retrieved from: http://journals.clute.com/index.php/AJBE/article/view/7483, 06/14/14 Blackman (2012) The Impact of Globalization and Information Technology on the strategy and profitability of the banking industry Retrieved from: http://ieexplore.iee.org/xpl/login.jsp?tp=3number, 06/12/14 Blaisdell, R. (2012) Mobile Technology and Globalization Retrieved from: http://cloudtweaks.com/2012/08/mobile-technology-and-globalization, 06/28/14 Bras, R. (2014) Information Technology Implementing globalization on strategies for quality care provided to children submitted to Cardiac Surgery: International Quality Improvement Collaborative Program- IQIC Retrieved from: www.scielo.br/scielo.php.pid-SO102, 06/12/14 Burbules, N. (2009) Liberalization, International integration, or broad-mindedness…inequalities, gaps, or divides between people…information age, informational capitalism or network society Retrieved from: e4gi.weebly.com/globalization---technology.html, 06/12/14 Burnside, K. (2009) How Globalization and Technology Change Business Retrieved from: http://smallbusiness.chron.com/globalization-technology-change-business.27306.html&usg,......

Words: 754 - Pages: 4

Innovation Technology

...A. in order to assess whether its triumph is sustainable or not in the future. Geox S.p.A. is an Italian company based in Montebelluna (Treviso, Italy). It produces high quality and innovative shoes and apparels, and it is considered one of the most successful Italian firms. The company was born thanks to an innovative idea of its founder, Mr. Mario Moretti Polegato, and its fast growth has been due not only to the knowledge of the district, but also to its strong management and its strategies. All these factors have contributed to Geox’s fast growth in a market that was already mature. Notwithstanding Geox’s leadership position in Italy, the company is not immune from the negative effects of the economic and financial crisis and of globalization. The main challenges that the company is facing are mainly constituted by increasing and labour and raw material costs. The crisis, which has been particularly strong in Italy, has made people poorer. Thus, consumers have became more price sensitive, and some of them have chosen to shift from high quality to cheaper goods usually made in developing countries. With the aim of assessing the sustainability of Geox’s success and of recommending strategies to increase profit, it has been developed a business strategy analysis based on applied theoretical frameworks. The analysis is divided in two main subgroups: internal analysis and external analysis. The main finding of the external analysis is that the competition within the industry......

Words: 29236 - Pages: 117

Technology and Mnc and Innovation

... 1.0 Introduction According to Leslie and Philip (2012), innovation is the commercial exploitation of new knowledge, in other words, developing new ideas into products and production processes and selling them on to customers. Innovation is also the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The term innovation can be defined as something that are original and, as consequence, new that ‘breaks into’ the market. Innovation is needed for businesses to produce new products. Multinational Companies (MNC) can be defined as corporations which have their home in one country but operate and live under the laws and customs of other countries as well according to Ruth and Michael (2000). Generally, any company or group that derives a quarter of its revenue from operations outside of its home country is considered multinational companies. It can also be referred to as an international corporation. One of the examples of MNC is Starbucks. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20891 stores in 64 countries (Wikipedia, 2013). According to Leslie and Philip (2012), the global business environment can be defined as the environment in different sovereign countries, with factors exogenous to the home environment of the organization, influencing decision making on......

Words: 2681 - Pages: 11

Globalization and Technology

...Globalization and Technology Amazon is a worldwide sensation, and can be found by a click of a button. To be ahead of the game they will have to keep up with the forever-changing times. “Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.” (Sillicon Valley 2007) Amazon ships too places like Japan, China, and even Canada. They have different fees and limitations for different countries and trade with countries. Globalization goes hand-in-hand with technology; Amazon can see who the leading companies to trade are. With technology the way of the future Amazon has taken their company to the next step. People are able to buy and sell thing by web or their smart phones. Amazon uses the technology to track products which are coming and going out. They can organize their sales revenue throughout the year. People are allowed to sell items on line; Amazon can control what items are sold and if the customers are not receiving the product. Consumers can go online and track where their products are and how long it will take to be shipped to them. To run a businesslike Amazon they will have to be organized and be ahead of......

Words: 357 - Pages: 2

Innovations in Technology

...Driverless cars: applying existing laws to innovative technologies won't work With changing needs and advanced technology humans are able to create variety of innovative products. Simon Hobday, energy partner at Osborne Clarke writes this article about driverless cars. The good news for the governments and manufacturers backing a driverless car revolution, however, is that 46% of us would appear to have no qualms about being driven around by a computer. With testing due to start this year in Bristol, Coventry, Greenwich and Milton Keynes, it’s now vital for the UK government to win over opponents and “don’t knows” alike. These cars are intelligent transport mix is important element of a smart city and that is what the government is aiming to build. These cars will be able to access targeted, fast and efficient transport systems as well as will have the biggest impact on the wellbeing of the citizens and economic growth. One of the major effects of driverless cars is that a reduction will be seen in car ownership. Mostly cars will be used for specific journey types and shall be hired for short periods. Another change would be fuel consumption will be reduced along with carbon and particular emissions. The other benefits include increasing mobility and safety of the elders, blind and disabled. There’s also the potential for stress reduction and the eradication of road rage. Driverless cars could be a huge force for good, but buying into the concept is a huge leap for many.......

Words: 300 - Pages: 2

The Globalization of Starbucks

...Section The Globalization of Starbucks Case Study Question Responses De’kante E. Nah Where did the original idea for the Starbuck’s format come from? What lesson for international business can be drawn from this? Howard Schultz’s visit to Milan, Italy in the 1980’s while he was the marketing director of the company is where he experienced the warm and pleasant atmosphere of Italy’s cozy Italian coffeehouse. Schultz’s positive experience with the personalization and warmth of the coffee house is where his inspiration to create the same atmosphere for the Starbucks Corporation was originated Schultz was able to persuade the owners of the company to implement the process and cultural experience from Italy’s coffeehouses into their store. Howard Schultz’s innovated process came form him having the opportunity to experience a different culture and observing how they do business. Schultz was intrigued and inspired by how the Italian coffee bars were organized, as well as, their unique characteristics of having a relationship with their customers. By learning and studying their practices and processes to the Starbucks stores, which has been instrumental to their success. As stated in our textbook “innovation not only includes the production of new products but entails new processes, new organizations, as well as the implementation of new practices, strategies and procedures.” His decision to re-create the Italian coffee house culture in America, transformed......

Words: 1139 - Pages: 5

Technology Innovation and Business

...Technology and Innovation in Business Names Kenya Methodist University Question 1 Technology continues to have a large influence in business today. Businesses are depending on technology that virtually all business activities around the world would shut down in its absence. Industries attribute the use of technology in their economical development. Most industrial operations nowadays depend on technology for progress. Thus it is concluded that firms are leaning towards technology because they need it for sustenance (Oklahoma Small Business Developments Centers, 2013). Technology is the cause of growth of all economical advancements today. Business activities have been ongoing before emergence of computers and other technology. The use of barter trade was the norm before introduction of currency but business process was slow and not reliable. Technology saved the day with introduction of computers that revolutionized commerce. Today computers are used in all aspects of business such as research, production, maintenance and delivery of all commodities of production. All businesses regardless of size rely on computers in undertaking their daily operations ranging from maintenance of client profile, employee systems, sales systems, accounting systems to automation systems for large scale production. In addition to that, technology boosts communication and marketing of end products. Furthermore, transport details involve logistic systems that ensure safety of manufactured......

Words: 1050 - Pages: 5

The Globalization of Starbucks

...The globalization of Starbucks Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium-roasted coffee. Today it is a global roaster and retailer of coffee with some 16,700 stores, 40 percent of which are in 50 countries outside the United States. Starbucks set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company’s owners to experiment with the coffeehouse format—and the Starbucks experience was born. The strategy was to sell the company’s own premium-roasted coffee and freshly brewed espresso-style coffee beverages, along with a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting. From the outset, the company focused on selling a “third place between work and home” experience, rather than just the coffee. The formula led to spectacular success in the United States, where Starbucks went from obscurity to one of the best-known brands in the country in a decade. Thanks to Starbucks, coffee stores became places for relaxation, chatting with friends, reading the newspaper, holding business meetings, or (more recently) browsing the Web. In 1995, with 700 stores across the United States, Starbucks began exploring foreign opportunities. Approximately 18 years ago, in the mid-1990s, Starbucks opened up their......

Words: 1129 - Pages: 5

Technology Innovations

...The Home of the Future Technology has become an essential part of our daily lives. From computers and tablets to smartphones and other gadgets, technology has dramatically changed the way we live. And as modern technology progresses, expect it to have an even greater impact in the years to come. In the real estate forefront, even homes are being built using new innovations and state of the art facilities. With home construction breakthroughs, you now have more options available to make your home as convenient, efficient, and functional as possible. Depending on your lifestyle and budget, you can construct or purchase a home that is sleek and stylish, complete with remote control or even voice or motion activated doors and windows and fully equipped with space saving and energy efficient appliances and furnishings. Ultramodern Concepts Impressive modern design concepts with a futuristic vibe are the current must-haves for homes. Now, to aid you in your quest to get hold of a cutting edge living space, here are some key factors that you should carefully consider. Security Feature. From high definition CCTV cameras, electronic door locks, smart alarm systems to security shutters – you name it and the home of the future has it. Aside from convenience and efficiency, putting a premium on security and ensuring peace of mind is of utmost importance. While some of these home security features have been around for decades, the technology behind it has grown......

Words: 966 - Pages: 4

International Marketing - Do You Think That Globalization Needs Innovation in Technology or Hr Processes Critically Analyze

...Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Marketing Q1. Discuss the challenges faced by Asian Paints during the process of globalization. Q2. “Leveraging the supply chain across the international subsidiaries would yield best results for the company” Comment. Q3. Do you think that globalization needs innovation in technology or HR processes? Critically analyze. Q4. How important is local manufacturing for an international marketer? Q1. Discuss the statement “In the market for biotech products, patents are very important in preserving competitive advantage”. Q2. Learning the “solid state fermentation” technology made Biocon stronger in the Global market – Discuss. Q3. Can India develop as a global hub for biotech in the next twenty years? Q4. “Retention of professionals in Indian firms is not difficult, given the right environment”. Can this statement be supported by the case facts? Q5. On which future product areas should Biocon concentrate? Q1. Focus is the key to success in International Markets. Do you agree? Why or why not? Q2. Suggest some strategies for Indus Fila in the local market. Is there any link between domestic and international growth? Q3. What are the prominent issues that might challenge Indus Fila in a couple of decades from now? Q4. Which new strategies should the company frame for future......

Words: 399 - Pages: 2

Technology & Innovations

...Technology & Innovations Sam Walton first started out with very little understanding of computers and software better yet a business. However, with the lack of knowledge that Walton did not have didn’t stop him one bit in building his dream company. Walton began building his company into a global leader of technology that it will soon become (Wail gum, T. 2007) Wal-Mart first opened the doors in 1962 in Roger Arkansas and that’s where Walton’s technology began to take off. The company officially incorporated as Wal-Mart Stores Inc. on October 31, 1969. By 1975, Walton had more than 125 stores and mass computers to control huge inventory and company information. Wal-Mart began putting registers in stores to better ensure the track of inventory for all of the companies that Walton owned. Now long after the store began using registers Walton came up with the ideal to use bar – codes on all products that are sold in Wal-Mart to follow the inventory and ensure that each product will be re-ordered as the products run low in the stores. By 1987 Wal-Mart had extended to the world’s largest private communication system in the United States (Wail gum, T., 2007). This communication linked all the Wal-Mart stores back to the central headquarters in Bentonville Arkansas to store all of the company information. Having this communication link in place it would ensure a better track of inventory and profits of all locations of Wal-Mart. Walton wanted to ensure that everyone......

Words: 600 - Pages: 3

Apple Innovation, Technology

...Apple Innovation, Technology Gregory Bourque Averett University Management Strategy BSA 444 Mike Jernigan PhD September 20, 2011 Apple Innovation, Technology Since its birth in 1976, Apple has remained a forerunner in innovation and technology with a temptation that enthusiasts can hardly resist. From iMacs to iPads, this 35-year-old company has repeatedly created consumer frenzies with elegant innovative products. As they ramp up the next buzz over the new iPad 3, scheduled to hit the market in early 2012, we look at the last decade to unveil the brilliance that catapulted Apple back to the forefront. By the late 1990’s Apple’s initial pathway to growth was running out of steam. The company’s proprietary approach to designing both hardware and software limited it to being a niche player and hampered its ability to compete. In 2001, Apple began introducing a series of successful new products and services. The iPod, iTunes, and iPhone, propelled the company to the top of the industry. However, the shift was not only a matter of product innovation but thinking differently and saying no to 1000 things. Apple’s real success came from its ability to define a workable business model for downloading digital music. The combination of product innovation and business model innovation put Apple at the center of the market. (The Innovators, V. O., 2004) Before the iPod, there was the Sony Walkman. Do you remember those days? In 2001, there were other MP3 players emerging with...

Words: 763 - Pages: 4