Gaining Talented Employees in a Globalized Workplace

In: Business and Management

Submitted By sophiekrohn
Words 1575
Pages 7
Gaining Talented Employees in a Globalized Business Environment

Many organizations struggle with gaining talent when operating in a globalized business environment, as the internationality of a company leads to new challenges that the human resource department needs to take care of. In the following short essay, these challenges will be illustrated along the whole process of gaining talent, from initially attracting it, to the selection process, and finally, the efforts of retaining talent inside the company.

Attracting Talent

In the process of attracting talent in a globalized business environment, numerous steps can be taken by the organization in order to ensure appearing as an attractive employer. One of the steps is effective university marketing, which is a large priority for every global organization. As all universities are interested in having close relationships with potential future employers of their students and branding themselves with a large company network, building up a partnership with universities imposes are win-win situation for all three parties involved, the company, the university, and the students themselves. When selecting universities for university marketing, it is important for the global company to choose those that have the reputation to have an international student body and want to have a global company network. When looking into the level of internationality of a university, ranking institutions like the Financial Times [1] and QS [2] provide indicators in their algorithms.

Another option for a company to attract talented employees with a global mind set is through using the digital opportunities of the 21st century. According to the National Retail Federation, more than 58 percent of all college students are living at home, making them less accessible when only focussing on on-campus marketing [3]. An example for an…...

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