Features of Service Marketing

In: Business and Management

Submitted By vikashsinghal5
Words 263
Pages 2
Features of Service marketing for a company:

Service offerings have four distinctive characteristics: intangibility, inseparability, variability and perish ability which makes service marketing different from the product marketing. So keeping in mind, the above characteristics of service offerings, we can say that service marketing should embed following features for any company to become brand in the respective service sector.
1. Customer Relationship: Providing the best services to the potential customer should be the main aim of service providers to have a good relationship with customers that can ultimately help good customer relationship and brand building. Let’s take example of Dominos, the famous pizza delivery system. It has good customer relationship in manner of providing the services to the customer at their doorstep in a defined time limit.

2. Holistic Marketing: Holistic marketing for services include different aspects of marketing like internal, interactive and external marketing as well.
External marketing aims preparing, pricing the service, distributing it and also promoting the services to the customers like Dominos promote its services to the target customers at different time periods by providing different offers as well while maintaining the best prices.
Internal marketing aims at providing training and regularly motivating employees so that they are able to serve customers well.
Interactive marketing describes the ability of employees of the company in serving the customer because customers rate the service of the company not only seeing its technical aspect but also by its functioning like a customer of Dominos pizza delivery will look not only for timely delivery but also the quality of the pizza…...

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