Ethos, Pathos

In: English and Literature

Submitted By kmsull21
Words 1510
Pages 7
Everything is Better in The Bahamas
People are constantly being exposed to advertisements. I think people are exposed to them so much in today’s society, that sometimes they do not even recognize an ad to be an ad anymore. Ads have gotten a bit excessive. I hate when the same commercial comes on promoting food or merchandise and the narrating voice is so obnoxious, it forces me to change the channel. I never thought about it until now, but if I’m changing the channel the advertisements shown are obviously not successful. Ads can be seen on billboards, in stores, on TV and on food/beverage products. For example, the water bottle sitting right in front of me says “the ultimate hydration” and explains how the specific water company is good and can make a difference in hydrating. The Bahamas ad I chose depicts a man on top of a billboard, trying to slingshot himself to the Bahamas. Looks real safe, doesn’t it? However, when people see this billboard, I don’t think the safety of the man comes to mind. Instead, persuasion and the pursuit of happiness come into focus.
The purpose of the ad is that everything is better in the Bahamas. This is evident as the billboard states: “It’s better in the Bahamas.” Exactly what is better though? I’m not sure and neither are the other viewers but one can assume life in general is better. One would be able to relax, experience tropical drinks and foods, swim in the breathtaking clear blue water as shown on the billboard and just absorb the sun’s rays. There are both literal and figurative meanings that are applied in the ad. Many people who know about the Bahamas are familiar with its history and have an understanding that a trip there will have impacting memories in one’s head forever. All of these factors contribute to the overall purpose of the ad.
The purpose of the ad is as clear as the crystal blue water in the background of the…...

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