Ethos, Pathos

In: English and Literature

Submitted By kmsull21
Words 1510
Pages 7
Everything is Better in The Bahamas
People are constantly being exposed to advertisements. I think people are exposed to them so much in today’s society, that sometimes they do not even recognize an ad to be an ad anymore. Ads have gotten a bit excessive. I hate when the same commercial comes on promoting food or merchandise and the narrating voice is so obnoxious, it forces me to change the channel. I never thought about it until now, but if I’m changing the channel the advertisements shown are obviously not successful. Ads can be seen on billboards, in stores, on TV and on food/beverage products. For example, the water bottle sitting right in front of me says “the ultimate hydration” and explains how the specific water company is good and can make a difference in hydrating. The Bahamas ad I chose depicts a man on top of a billboard, trying to slingshot himself to the Bahamas. Looks real safe, doesn’t it? However, when people see this billboard, I don’t think the safety of the man comes to mind. Instead, persuasion and the pursuit of happiness come into focus.
The purpose of the ad is that everything is better in the Bahamas. This is evident as the billboard states: “It’s better in the Bahamas.” Exactly what is better though? I’m not sure and neither are the other viewers but one can assume life in general is better. One would be able to relax, experience tropical drinks and foods, swim in the breathtaking clear blue water as shown on the billboard and just absorb the sun’s rays. There are both literal and figurative meanings that are applied in the ad. Many people who know about the Bahamas are familiar with its history and have an understanding that a trip there will have impacting memories in one’s head forever. All of these factors contribute to the overall purpose of the ad.
The purpose of the ad is as clear as the crystal blue water in the background of the…...

Similar Documents


...Pathos The internet is pervasive in all element of U.S. life and has few, if any, restrictions for its usage. This element is often forgotten, but the first picture provided this week, is that of a Teddy Bear that is “shedding its skin”; which based on the statement “Children can learn many things on the internet” infers to the viewer that the Teddy Bear is stripping in a sexual nature. It is hard to look at the picture, initially being offended, but the advertising campaign is effective in that it appeals to pathos strongly. The Teddy Bear is representative of the most innocent aspect of childhood and it has been represented in a relatively non-sexual manner, but infers sexual elements. As a parent, the picture appeals to me because it is taking the innocent element of my child and letting me know that there can be consequences to unrestricted internet viewing. Connotation is heavily used in this picture because it is implied that the Teddy Bear is stripped in a sexual manner. The inference is subtle, but unmistakable that something so innocent has been made to be sexual in nature. The advertisement is for iG Parental Control, which without its presence in the right hand corner may also lead the reader not to initially understand what is occurring in the picture. A child viewing the picture may have a very different understanding, but an adult who knows that children learn from example can clearly see the connotation that if a sexual image can be transplanted on......

Words: 278 - Pages: 2

Indian Ethos

...benefits of meditation are manifold because it can reverse your stress response, thereby shielding you from the effects of chronic stress. When practicing meditation, your heart rate and breathing slow down, your blood pressure normalizes, you use oxygen more efficiently, and you sweat less. Your adrenal glands produce less cortisol, your mind ages at a slower rate, and your immune function improves. Your mind also clears and your creativity increases. People who meditate regularly find it easier to give up life-damaging habits like smoking, drinking and drugs. Meditation research is still new, but promising. Explain the KT Leadership Grid. Explain the concept of Total Quality Management ( TQM ). What lessons can be drawn from Indian ethos and values with regard to TQM ?...

Words: 1928 - Pages: 8


...Indian Ethos in global corporate environment India is a land of rich cultural heritage. Has any body thought why all God all God and Goddess have took birth in and nearby India only. Or why in India only we speak about the religious literature and abide to it. Well this is a crucial question and I better not answer it and left it unanswered as I am not that big writer to answer the same. I should also add Alberuni came close to saying, in his eleventh century book that while many things were admirable in India, nothing impressed him as much as the Indians’ ability to speak eloquently on subjects on which they knew nothing. Anything after the word Indian seems to be grand as India itself is nothing less than the Equator. Ethos or well said Indian Ethos goes back millions of years. If ethos means character that is used to describe the guiding belief than we have lots to speak on the same as our history has many namely Ram, Krishna, Shiva, Mahatma Gandhi etc. If ethos describe ideas that is use to characterize a community, nation or ideology than we may speak about Bhagwad Gita, various Upanishads and Vedas, various tribes like the great nicobaris, jarwaha etc. If it means dispositions of fundamental values peculiar to a specific person, people, culture of movement than we may speak about Narayan Murthy, Dhirubhai Ambani etc. as their values have let them to great heights in business world....

Words: 250 - Pages: 1


...Zachary Schechtman Ethos in L.B.J. The first showing of Martin Luther King Jr.’s moral character, or ethos, that I noticed was in the first paragraph. King wrote, “Seldom do I pause to answer criticism of my work and ideas.” This statement comes across to me a little cocky and stuck up. Its almost like he’s saying that he doesn’t care about anyone else’s opinion and that whatever he says is correct, because he exclaims that he is too busy to be able to respond to what people have to say. He might strongly believe in what he stands for but constructive criticism never hurts, even if the criticism isn’t as “sincere” as the letter he received from the clergymen. The second sighting of ethos that I came across was in the second paragraph when he wrote, “I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state…” King exemplifies himself by saying he has received the honor to be in the position that he is in, president. He lets them know that this is a respectable position as well as a hard position to acquire. He also says that he is the president of an organization that operates in every Southern State, which shows that he is making it known that this organization is well known throughout the South and has a lot of support. I felt like he added this statement into his letter as an attempt to gain some respect from the clergymen. The third piece of ethos that I came across was......

Words: 418 - Pages: 2

The Use of Ethos, Pathos, and Logos

...The Use of Ethos, Pathos, and Logos Author’s Name Course Name Instructor’s Name Date The Use of Ethos, Pathos, and Logos Aristotle found out that most writers had a difficult time in making their arguments convincing to their readers. To solve this problem, he developed three key strategies namely ethos, pathos, and logos to help writers pass the message clearly, and as intended. Weida and Stolley (2013) argue that all strategies should be used at the same time to make a good argument. However, other scholars emphasize that these strategies should be used with caution as not all are ideal in every type argument. Ethos Weida and Stolley (2013) say that a writer who uses ethos well establishes credibility, and reliability. According to, it makes the writer appear to have great character. The goal of every writer is to make his argument persuasive to his readers. In order to make a connection with the readers, the writer must look knowledgeable, and authoritative in a particular subject of contention. For example, a management writer could wish to teach his readers on the benefits of proper book-keeping to a business. In this regard, he could start by giving examples of businesses that have succeeded by maintaining proper business records. He could as cite relevant statistics to show that book-keeping is a good practice for every business. However, he should show respect to readers who are of a different opinion. If possible, and......

Words: 935 - Pages: 4

Desciption of Logos Pathos Ethos

...Logos taler til til en modtagers fornuft Patos taler til følelser Etos taler til modtagers tillid og respekt Logos = rationel Patos = følelser Etos = omdømme/troværdighed Man bruger begreberne til at beskrive fx reklamers metode at fange modtagere på. Logos reklamer = køb en ny Ford. Nu KUN 1000 kr. Patos reklamer = se disse sultne børn i afrika, SEND OS PENGE :D Etos reklamer = coca cola drikker alle de seje If we had to promote this car through advertisements, then ethos and logos would be the best ways to present this car. We would through ethos show this supercar as something only rich and exclusive people could possible own, at the same time we’ve got this part of the environmental thingy included, that could lead to an increasing amount of cars sold, because this is what makes this car special compared to other brands such ferrari, lamborghini and so forth. If we were to make a small commercial, then we would sell the car through the aspect of ethos and logos, making this car somewhat of a quality product and meanwhile focusing on the environment. our commercial would stare a nice looking model wearing clothes from e.g. Ralph lauren that we’ve been working with the past days, driving along the beach on a sunny day, meanwhile a smooth voice explaining some of the assets and the positive aspect of this car driving on hydrogen and some of the other equipment following the car. We belive that this commercial would appeal quite well to males......

Words: 294 - Pages: 2

Ethos Logos Pathos

...Ethos, pathos and logos each have a different meaning:- * Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. * Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. * Logos is an appeal to logic, and is a way of persuading an audience by reason. Examples of Ethos: When I am the nominee, I will offer a clear choice. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. Senator McCain said the other day that we might be mired for a hundred years in Iraq, which is reason enough to not give him four years in the White House. If we had chosen a different path, the right path, we could have finished the job in Afghanistan, and put more resources into the fight against bin Laden; and instead of spending hundreds of billions of dollars in Baghdad, we could have put that money into our schools and hospitals, our road and bridges – and that's what the American people need us to do right now. Barack Obama Potomac Primary Night Speech February 12, 2008   "I have pledged myself and my colleagues in the cabinet to a continuous encouragement of initiative, responsibility and energy in serving the public interest. Let every public servant know, whether his post is high or low, that a man's rank and reputation in this Administration will be determined by the size of the job he......

Words: 1584 - Pages: 7

Bill Clinton Essay (Pathos, Ethos, Rhetorical Apeal

...People, Through the People “He’s never balanced a budget, but I have 11 times” stated William Jefferson Clinton in his acceptance speech at the 1992 Democratic National Convention. Clinton did an award winning job of giving a speech in such a way, that his audience felt personally connected with him and his motives. With Clinton’s comforting values and his impressive choice of words, he let his audience, the common middle-class Democrat, know that they were on the top of his agenda if he was elected as the President of The United States. Through the use of great wording and in-depth examples of his honorable values, Clinton demonstrated that he was the man for the job. Clinton appealed to many listeners by his care full use of ethos, these ethos included personal experiences and his demonstration of selflessness in whole. “I am a product of that middle class, and when I am President, you will be forgotten no more,” Clinton remarked. When Clinton made this statement, he had all of his viewers in mind. He showed that with his small town ethics, he could bring the power back to the people. A great example of this would be when Clinton stated, “The election is about putting power back in your hands and putting the government back on your side.” Clinton extensively thanked his mother for his fighting spirit and his courage in life. Before Clinton was born, his father died in an accident. His mother had a make a sacrifice, this sacrifice was to send Bill to live with his......

Words: 1402 - Pages: 6

Lynch Speech Ethos Pathos Logos

...speech was to inform everyone of the truth. The truth about what really happened to her that day in Nasiryah. She wanted to make it clear when she returned home the she wasn’t the legend that the media made her out to be. Lynch said “many soldiers like Pat Tilman don’t have that oppritunity.” Description of Method Jessica Lynch’s speech will be explored by Aristotle’s three artistic proofs ethos, pathos, and logos. Proof examines persuasion, and persuasion must convince its listeners. Aristotle divides proof into two categories, artistic and inartistic. An inartistic proof is given by the situation and can only be used by the rhetor. The rhetor cannot make up and inartistic proof. An artistic proof is defined as the use of persuasion created by the speaker. There are three kinds of artistic proofs, which are ethos, pathos and logos. The first artistic proof is Ethos, which is the personal character of the speakers. “The study of ethos is very important because the audiences judge not only the argument presented, but the speaker as well.” The second artistic proof is pathos which is appeal based on emotion. Aristotle believed that effective speakers should understand the audiences emotions. The third artistic proof is logos which is appeal based on logic or reason. There are two types of reasoning, induction and deduction. One form of induction is reasoning from examples or reasoning from a particular case to a general conclusion. Deduction relies not on......

Words: 1123 - Pages: 5

Phrases Ethos Pathos

...Strengths/Weaknesses – Phrases that describe COMPREHENSION Strengths  follows directions that student reads himself  Readily Participates in class discussions  Excellent note taking skills Weaknesses  Experiences difficulty following directions, especially when it's more than one at a time  Infrequently participates in class discussions  rarely raises his/her hand to respond  Unable to follow oral discussion  Unable to take notes ORAL LANGUAGE Strengths  Verbally tells events in correct and logical sequence  Speaks with appropriate voice intonation and expression  Grade appropriate use of grammar  Expanding vocabulary Weaknesses  Difficulty expressing self orally both individually and in a group  Grammar skills are quite weak  Experiences difficulty distinguishing between similar sounds  Vocabulary below grade level READING Strengths  Grade appropriate word discrimination  Strong visual tracking skills when reading  Seems to Enjoy reading  Fluent reader  grade appropriate Reading rate  Reads accurately and with  expression  Strong scanning or skimming skills  Ability to re-tell what was just read  and predicts what may happen based on what has happened in the story, passage  Uses context clues to identify unknown vocabulary Weaknesses  Confuses similar words and letters  Often loses place when reading, requires finger tracking  Difficulty when silent reading, needs to mouth words or whisper when reading  Reading is slow and deliberate  Lots of......

Words: 1180 - Pages: 5

Logos, Pathos, and Ethos - Can't Have One Without the Other

...Running head: Logos, Pathos, and Ethos Logos, Pathos, and Ethos—Can’t Have One without the Other Jasmine Bradley Marinus Iwuchukwu ENG/215 08/31/2014 Logos, ethos, and pathos are all important factors to include when writing a paper. They ensure that your paper is well rounded. Alex Keyssar, a professor of History and Social Policy at Harvard University, incorporates all of these in his writing style. “Reminders of Poverty, Soon Forgotten” is an article written by Keyssar that focuses on poverty in America since the late 19th century to today. The main issue with poverty Keyssar points out is how our Nation has had countless reminders of the millions of people that live in bad conditions, yet nothing has been done to help them because they are forgotten quickly (pretty much self-explanatory after reading the title). This essay will be going over what he uses as logos, pathos, and ethos; and how they support each other. Ethos Ethos has been defined as authority. An author can establish ethos via tone or research. When looking for ethos in a piece of writing, look for what gives the author the authority to give you this information. Establish the author’s credibility. In his article, Keyssar establishes credibility through his experience and research. Being a professor in History and Social Policy means he is well studied in those areas, both of which are applied in the article. Keyssar is able to see patterns in social history and compare them to the happenings......

Words: 856 - Pages: 4

Pathos Ethos Declaration of Independence

...and the desire for the people to completely separate from Great Britain. Ethos of the document: Experience or standing In my opinion, Thomas Jefferson uses an appeal to ethos when he establishes his authority in the last paragraph. He states that he, as well as the others who signed the declaration, are “the Representatives of the united States of America, in General Congress,” which shows the status and credibility of the men enforcing this declaration. He also establishes his ethos when he lists the errors of the King of Britain. He is giving evidence towards his claim, making it seem more believable, and therefore instilling a sense of credibility in the reader. Because Jefferson didn’t merely use his opinions or appeals to the heart to persuade his audience, he is much more authoritative in his argument. Pathos of the document: Emotion Thomas Jefferson also appeals to pathos. When he states, in the second paragraph, “Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government,” he is able to convey the anguish that the 13 colonies have experienced, and how they need to break free from Britain. As a reader, I found this sentence very powerful, and I’m sure when it was written, it was even more so, seeing as the writers/readers were the ones experiencing the suffering. Another place that Jefferson appealed to pathos was in the last sentence. He says, “And for the support of this......

Words: 733 - Pages: 3

Ethos, Pathos, and Logos

...just staying at the same levels of intelligence, when we used to not even think there was any other nation in the world that could beat us. Education is important and >>> Meadow Fawn: I feel that while some attention to higher education has decreased in this recession economy, on the whole the attention to a higher education has increased overtime. In the late 1800s the nation experienced a drive for education that has only >>> Pine Okapi: I think that your second point hits home but that your first point has some flaws. If you think about Obama's point with the Sputnik logically, you are not inspired. Logically, why would anybody want to get up and work, just to beat another >>> Tumbleweed Tiger: President Obama used a profuse amount of ethos i...

Words: 274 - Pages: 2


...SGT Rodriguez, Shanna, Marie LC10 “What does the Warrior Ethos mean to me?” As Soldiers we all originate from various backgrounds, but we hold common beliefs once we voluntarily pledge an oath to protect and defend the Constitution of the United States. The Profession of Arms reflects American ideas and values. The people of America place special trust and confidence in us to never betray certain principles. “I will always place the mission first, I will never accept defeat, I will never quit, I will never leave a fallen comrade.” These four short but strong statements are the Warrior Ethos that every Soldier regardless of combat or non-combat related MOS live by in order to go the extra mile. These common beliefs, values, and ethos bind us in a brother and sister-hood that empower us to place our mission first, not allowing distractions to defeat that purpose. The Warrior Ethos were written for Soldiers to live and fight by, both on and off the battlefield. However, the Warrior Ethos are remarkably more versatile to keep only within the confines of warfare. The Warrior Ethos goes substantially beyond the battlefield. As leaders we are taught to analyze situations with an organizational perspective. Seeing through that perspective, one understands that a warrior contributes while leaving a legacy and ethos means character which describes the ideology of the Army. The Army is not a job or a career, it is a calling. As a Soldier, a leader, a spouse, a parent, a...

Words: 450 - Pages: 2

Ethos Pathos Logos

...rhetorical analysis on from the Top 100 American Speeches on, I had to choose his “Inaugural Address” from January 20, 1961. This speech is ranked second, under Martin Luther King Jr.’s, “I Have a Dream.” President Kennedy utilized many of the tools typically used in rhetorical or persuasive writing. He took full advantage of Aristotle’s three areas of rhetorical speech writing: Ethos, Pathos, and Logos, paired along with other literary tools such as repetition, rhythm, and comparison. President Kennedy opens his speech by establishing credibility, or ethos, “For I have sworn before you and Almighty God the same solemn oath our forebears prescribed nearly a century and three-quarters ago.(” This excerpt tells the American people that he has followed the rules and has a legitimate responsibility to the American public as did the Presidents in the past. He is official. Then, a few moments later, JFK begins to capitalize on the emotions of the people, tying himself to them, identifying with them by using words such as “we.” This is the pathos part of his speech, “the torch has been passed to a new generation of Americans -- born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage, and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed, and to which we are committed today at home and around the world.......

Words: 663 - Pages: 3