Define Marketing

In: Business and Management

Submitted By babygirllkr
Words 762
Pages 4
There are many different ways to define marketing; it just all depends on how each person looks at marketing to how they define it. Most people think that all there is to marketing is advertising and selling of goods and services but there is so much more to it that just that. According to American Marketing Association (2012), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There are different parts to marketing and different things that you have to do for marketing as well. There is business to consumer marketing and business to business marketing and each is different but similar at the same time. Business to consumer marketing is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. Marketing in this situation is used to identify the customer, satisfy the customer and keep the customer. In this situation you figure out what the consumer wants and how to keep them using your product and this is marketing research. The people doing the research have to find out what specifics the consumer wants in their product and figure out the best way to accomplish that and advertise it for the consumer. A good example of this would be cell phones; these are something that is getting more advanced and competitive. The key to cell phones would be to make what everyone wants but to also make them affordable. The companies are like ATT, Sprint, and etc. Another example of this would be a store like Wal-Mart and what kinds of different products they are going to carry to keep their consumers. Business to business marketing is creating value, solutions, and relationships either short term or long term with a company or…...

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