Crispin Porter + Bogusky

In: Business and Management

Submitted By saloman154
Words 524
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Crispin Porter + Bogusky Crispin Porter and Bogusky is a Full service Advertising and Digital Agency that does Advertising work all over the world. They have huge customer including Microsoft, Domino’s Pizza, Old Navy, Best Buy, and Coca Cola Zero. They have taken the digital age of marketing advertising to the next level. Crispin Porter and Bogusky have taken the new approach to digital advertising. Alex Bogusky once said, “Anything and everything is an ad”. I feel he meant this because everywhere you look today you are face with some type of advertising. To take a typical day you wake up and go to the bathroom. All of your products have big bold branded names like Colgate. You turn on the television and the TV has advertisements every five minutes but also the programs advertise products as well. You get in your car and drive to work and the Billboards to other vehicles on the road are advertisements. People put stickers on there vehicles to promote products they prefer and live by. Last but not least you turn on your computer and check your Email, and what do u see but a ton of emails of someone advertising products. Also you go to almost any webpage and there is some type of advertisement there as well too. Crispin Porter and Bogusky use another type where they got young people involved in advertisement against smoking by getting this youths involved because they wanted to not because they were told too. Crispin Porter and Bogusky differentiate itself from other ad agency by focusing highly on customer loyalty and the great message. They have a saying there that they stay until its done and if it is not right, they stop and start over again. Another thing that differentiates them from there competitors is that they realize that everything is a billboard and this type of advertising is the way of the future. When most people thing of an…...

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...hiding in in the daze of the average American's prideful ignorance. Porter, thank you for inspiring me to learn about such important issues and to motivate me to be part of solution. I love the Black Label shows, and definitely think that our society is overly concerned about political correctness. I have also seen many examples of fundamentalist people that are bat-shit crazy and usually very hypocritical as well. In college I dated my good friend’s younger sister who came from a very Southern Baptist family. I hated the big lunches after church where each little clique would gather and talk shit about the current gossip amongst the congregation. She ended up getting pregnant, and wouldn’t you know it, her Southern Baptist parents convinced their 21 year old daughter to have an abortion after preaching against it her whole life. I think that basic moral corruption is correlated to why everything has to be so politically correct now days. Any controversial statement hits some group too close to home, and the attack on their house of cards makes them defensive. Unfortunately, the majority of Americans live under a veil of convenient morals and shameful ignorance that allow the widespread decay of this country to remain hiding in the shadows. Keep up the Porter rants; they make me contemplate issues that I normally wouldn’t give any thought to. I have a couple questions from some things that Porter has stated in the past that I needed more information to be......

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...Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit. Three of Porter's five forces refer to competition from external sources. The remainder are internal threats. Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to...

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...of Oxford, Oxford OX1 5NY, UK c Solvay Business School, University of Brussels (V.U.B.), Brussels, Belgium Abstract Globalization is very important for small economies such as Korea and Singapore. The single diamond model (Porter, 1990, The competitive advantage of nations) suggests some important determinants for a nation’s global competitiveness. However, this model is incomplete, mainly because it does not incorporate multinational activities. A new approach, the generalized double diamond model (Moon et al., 1995, in Research in global strategic management: Volume 5: Beyond the diamond) offers some important extensions to Porter’s original model. To test the validity of these two models this paper evaluates relevant data for both domestic and international variables in the case of Korea and Singapore. The results generally support the generalized double diamond model © 1998 Elsevier Science Ltd. All rights reserved. Keywords: International competitiveness; Double diamond; Porter’s single diamond; Korea; Singapore; Small open economies 1. Introduction In his famous book, The competitive advantage of nations, Porter (1990) studied eight developed countries and two newly industrialized countries (NICs). The latter two are Korea and Singapore. Porter is quite optimistic about the future of the Korean * Corresponding author. Tel.: (82-2) 880-8518; fax: (82-2) 886-6303; e-mail: 0969-5931/98/$19.00 © 1998 Elsevier Science Ltd. All rights reserved.......

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Crispin: Form Slave to Son

...Son In 1377 a boy named Crispin is orphaned after his mother dies. He flees his town because of being pronounced a wolf’s head, meaning that any man may kill him on sight, he meets a colossal man, his name, Bear. When Crispin meets Bear he is very outspoken and questions Crispin, once Bear discovers that Crispin is a wolf’s head he makes the boy swear to be his slave this is the first sign of compassion that Bear has for Crispin. For instead of killing him he takes care of him. After Bear makes Crispin his slave he asked him more questions when Crispin finally answered “It doesn’t matter… you’re already my master forever.” Bear later asked Crispin if he knew about music, “Music?” Crispin replied, “Have you lived your life under a rock? Were you born of sheep? Do you know nothing of drums, horns, and pipes? Do you even sing?” Bear exclaimed. Crispin replied that he didn’t know any of these things. Bear asked him what he could do. “I can follow an ox. Sow seed. Weed. Gather crops. Thresh wheat and barley,” Crispin said almost in a tone that sounded like he was defending himself from Bear’s questions. After their discussion Crispin followed Bear down the road pondering the thought that Bear might be mad. After a long walk Crispin asked why Bear even needed Crispin as a slave. “Here” he said holding out balls to me as if he wanted me to juggle “Let me see how skilled you are.” This is another sign of Bear’s interest in Crispin. Crispin tried and failed but......

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...Las 5 Fuerzas de Porter Por: Rocío Herrera Ma. Belén Baquero Agenda ? ? ? Cinco Fuerzas de Mercado Barreras de Entrada de Productos Sustitutos ¿Cuándo se utiliza el análisis de las 5 fuerzas de Porter? Introducción ? En 1980 por Michael E. Porter en su libro Competitive Strategy: Techniques for Analyzing Industries and Competitors. El punto de vista de Porter es que existen cinco fuerzas que determinan las consecuencias de rentabilidad a largo plazo de un mercado o de algún segmento de éste. Se basa en la idea de que la empresa debe evaluar sus objetivos y recursos frente a cinco fuerzas que rigen la competencia industrial ? ? Las 5 fuerzas 1.Amenaza de Los nuevos competidores 3.- poder de Negociación De los proveedores 2.- Rivalidad entre competidores 4.- poder de Negociación De los clientes 5.- Amenaza de Servicios y Productos Sustitutivos 1.- Amenaza nuevos competidores ? El mercado o el segmento no son atractivos dependiendo de si las barreras de entrada son fáciles o no de franquear por nuevos participantes, que puedan llegar con nuevos recursos y capacidades para apoderarse de una porción del mercado. 2.- La rivalidad entre los competidores. ? Para una corporación será más difícil competir en un mercado o en uno de sus segmentos donde los competidores estén muy bien posicionados, sean muy numerosos y los costos fijos sean altos, pues constantemente estará enfrentada a guerras de precios, campañas publicitarias......

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...Universidad Católica Santiago de Guayaquil Integrantes: * Kimberly Pérez * Nairobi Rosero * Vanessa Álvarez * Mónica Plúas Las fuerzas de Porter 1. Amenaza de entrada de nuevos competidores Holcim es una empresa muy beneficiada en el mercado ecuatoriano ya que es una de las pocas empresas en dicho país, por tal motivo se ve afectada por la entrada de nuevas empresas para aprovechar las oportunidades que ofrece el mismo y así aumentará la competencia y bajará la rentabilidad, lo que no es muy conveniente para una cementera como esta, pero en el mercado también existen las barreras de entrada lo que ayuda a la protección de empresas que ya han salido al mercado a. Economías a escala Se hace referencia al costo unitario de la cementera, Holcim produce a gran escala, esto impide que nuevas empresas ingresen con facilidad al sector ya que si entra con lotes de producción pequeños su costo unitario será demasiado alto y no podrá competir. b. Curva de experiencia Esta es una gran ventaja para Holcim ya que lleva mucho tiempo en el mercado y conoce perfectamente los procesos, controles, gestiones, etc. Nuestra experiencia no ayuda a manejar la empresa y ser la diferencia de futuros competidores. c. Ventajas absolutas en costo En una fortaleza para Holcim ya que tiene experiencia y lleva la delantera en costos de materia prima, transportes, etc. d. Diferenciación del producto Es decir el cemento que ofrecemos debe de ser......

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...than others… …but how do you tell them apart? @strategywrap Leave it to gut feel? @strategywrap Leave it to gut feel? @strategywrap 1 27 990 91 7.50 13,450 89 Get stuck in to some analysis? @strategywrap 1 27 990 91 7.50 13,450 89 Get stuck in to some analysis? @strategywrap Whether you are…  Working on a plan for a new business  Contemplating the launch of a new product  Reviewing the strength of your own marketplace @strategywrap …Porter’s Five Forces model can help you understand your situation. This model was developed more than 30 years ago by Michael Porter, a Harvard academic. However, it remains as relevant today as it was when it was developed. @strategywrap Porter’s Five Forces model Threat of new entrant Supplier power Competitive rivalry Buyer power Threat of substitutes @strategywrap Let’s take each of the five elements… buyer power @strategywrap How much power is held by the customer?  How many customers are there and how many customers does a typical player have?  How much market share do the largest customers account for?  What alternatives do customers have? Let’s take each of the five elements… supplier power @strategywrap How much power do suppliers......

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...of Nations Michael E. Porter Harvard Business Review 90211 HBR MARCH±APRIL 1990 The Competitive Advantage of Nations Michael E. Porter National prosperity is created, not inherited. It does not grow out of a country's natural endowments, its labor pool, its interest rates, or its currency's value, as classical economics insists. A nation's competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world's best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers. In a world of increasingly global competition, nations have become more, not less, important. As the basis of competition has shifted more and more to the creation and assimilation of knowledge, the role of the nation has grown. Competitive advantage is created and sustained through a highly localized process. Differences in national values, culture, economic structures, institutions, and histories all contribute to competitive success. There are striking differences in the patterns of competitiveness in every country; no nation can or will be competitive in every or even most industries. Ultimately, nations succeed in particular industries because their home environment is the most forward-looking, dynamic, and challenging. These conclusions, the product of a four-year study Harvard Business School professor Michael E. Porter is the author of......

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...PORTER’S FIVE FORCES MODEL Porter identified five competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. It has become a frequently used tool for analyzing a company's industry structure and its corporate strategy. Factors associated with industry structure have been found to play a dominant role in the performance of many companies, with the exception of those that are its notable leaders or failures. As such, one needs to understand these factors at the outset before delving into the characteristics of a specific firm. Michael Porter, a leading authority on industry analysis, proposed a systematic means of analyzing the potential profitability of firms in an industry known as Porter’s “five forces” model. According to Porter, an industry’s overall profitability, which is the combined profits of all competitors, depends on five basic competitive forces. • Intensity of rivalry among incumbent firms • Threat of new competitors entering the industry • Threat of substitute products or services • Bargaining power of buyers • Bargaining power of suppliers Figure here shows the relationship between the different competitive forces. THREAT OF NEW ENTRANTS The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new......

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