Communication Theories to Practice - Through a Skydiving Lense

In: Social Issues

Submitted By danuki
Words 2141
Pages 9
In order to fully comprehend the importance of communication on a day-to-day basis, it is important to apply theory to practice. In this instance, communication theories will be analyzed through an Extreme Sports-lens. When executing a perilous task, communication is at its uttermost importance and the way we communicate can convey a vast array of connotations, which could be the difference between life and death. A good example of such a task is skydiving and therefore, this will be the lens to aid in this essay. The overall process of skydiving is long and drawn out with multiple stages of communication practices, ranging from the time of booking to landing on the right spot. Thus, this essay will break down each stage (booking, transportation, payment, transit to airport, equipment, taking off, jumping, landing) and also the different communication stages (group, individual, indirect, advertising, denotative, non-verbal communication). In extension, this analysis will aid in one’s understanding of communication on a regular basis, based on theories from a multitude of authors from different times and places.

The process involved in making the booking for such an activity is where two people must collaborate to achieve an equal outcome. In simple terms, employees and the organization they work for want to sell their product, and the consumer want to buy it. In order to successfully obtain this goal there are multiple factors; including advertising, making your product available and confirming the purchase.
In modern day society advertisements are often over-looked, explained by Berger as ‘seeing comes before words’ (1972 pp 7), which in this case relates to society being exposed to these advertisements. Individuals already recognize when there is something they would be interested in and when there is not, hence over-looking a vast majority of advertisements…...

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