Case Study Spanish Vodafone

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Submitted By rlomeli1
Words 293
Pages 2
INGRESOS: * Renta mensual: Llamadas, mensajes, datos (90%) * WTP (Willingness to Pay): lo que estás dispuesto a pagar por un determinado producto o servicio
* Renta o depreciación de la red óptica, etc. * I&D (Investigación de mercados) * Tener economías de escalas (en esta industria no)

ESTRATEGIAS DE GLOBALIZACIÓN * Desarrollo = Adoptación (Estudiar el mercado, modificar los productos según las necesidades de los distintos mercados) Descentralizada * Despliegue = Agregación (Todo se queda, no pierdes presencia) – Centralizada * Profundidad = Arbitraje (Sacas lo que tienes del mercado y lo aprovechas) - Descentralizada
Vodafone decía que quería obtener de Japón el nivel de tecnología que tenía. Quería aprovechar lo que tiene el mercado. (Arbitraje)
La empresa se equivocó porque se basó en una estrategia de precios y no en la que demandaba el mercado japonés que era innovación y servicio. Vodafone trató de entender el servicio a través de una estrategia de despliegue y el mercado japonés se “retrasó”, se pasó de servicio japonés a implementar el servicio europeo, al que el mercado no estaba acostumbrado.
ESTRUCTURA: Al comprar la empresa dejaron pocos empleados del país, y eso fue lo que afectó a la empresa; en concepto la estrategia era muy buena, pero no supieron aplicarla al mercado. En la implementación la estrategia de arbitraje y terminó aplicando la de despliegue. No supieron adquirir los conocimientos de los japoneses, solamente llegaron a implementar lo que ya tenían y no adaptarse a ellos.

Cuando tu quieres saber de una cultura es juntarse con las personas de esa cultura y conocer a su gente y hacer una estrategia más especializada en base a los pensamientos de estos.

Aprendizaje de transacción: equipo de rotación para poder compartir mejores practicas. Para que se pueda transferir este…...

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