In: Business and Management

Submitted By bunmam
Words 2489
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Callaway Golf Company, through the use of technology, design and manufactures premium, innovative golf clubs that are demonstrably superior to, and pleasingly different from, its competiton.
Callaway Golf’s primary products, which incorporate the S2H2 design concept, currently include the Big Bertha® War Bird® Stainless Steel Metal Woods, Great Big Bertha® Titanium Metal Woods, Biggest Big BerthaTM Titanium Drivers, Big Bertha® X-12TM Iron and Great Big Bertha® Tungsten. TitaniumTM Irons. Callaway Golf’s wholly-owned subsidiary, Odyssey Golf, Inc., makes and sells Odyssey® putters and wedges with Stronomic® and LyconiteTM inserts.

Callaway luôn tin rằng cách để phát triển môn golf này là làm nó thú vị hơn cho các tay golf. Đó là lý do tại sao chúng tôi luôn nỗ lực thiết kế, sáng tạo, xây dựng và bán nhiều gậy golf nhất trong lịch sử của trò này – trao cho các tay golf nhiều cơ hội để đạt thêm những cú “great” mỗi vòng. Chúng tôi dự định tiếp tục cố gắng phát triển trò này bằng cách giúp mọi người thưởng thức trò chơi. – Ely Callaway
Công ty Callaway golf được điều khiển trở thành tổ chức thế giới về thiết kế, phát triển, tạo lập và mang lại màn biểu diễn vượt trội và những sản phẩm golf khác biệt đẹp mắt, kết hợp công nghệ đột phá lan sang những sản phẩm với dịch vụ khách hàng vượt trội đáng kể, và tạo ra lợi nhuận cho cổ đông vượt chi phí vốn, chúng tôi chia sẻ niềm đam mê của mỗi người chơi golf, cam kết với tài năng và công nghệ của chúng tôi làm tăng sự thỏa mãn và tận hưởng từ trò chơi này.

Each of these products embodies the innovation and technology.
As much as we look to the future with high expectations, we draw on our heritage for inspiration. Elly Callaway was a visionary who changed the golf landscape by applying technology to product development, recognizing that this would lead to differentiation in an industry where sameness…...

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