In: Novels

Submitted By RiezlPayawal
Words 4653
Pages 19
Modyul # 1 Teksto:

Ma. Stella Valdez

Naging ugali ko na ang mag-obserba ng mga tao – maaaring dahil sa aking meyjor (antropolohiya at sikolohiya), o dahil marami talagang oportunidad para mapansin ang interesting at kakaiba nating personalidad bilang isang lahi, bilang isang bayan. Naging espesyal kong interes ang pagsusuri kung bakit magkakaiba ang paraan ng pagtanaw o pagtanggap ng mga grupo ng tao sa iisang penomena, gayong pareho ang bayolojikal meyk-ap ng ating mga pandama. Marahil, dito nga pumapasok ang impluwensya ng tinatawag nating kultura, na sa isang simpleng paliwanag ay ang paraang napili ng isang grupo ng tao para mag-organisa at maunawaan ang bawat bagay o penomena na nakapaloob sa kanilang realidad. Kumbaga, nagkakaiba ang mga tao dahil sa kulturang kinabibilangan nila, at nagkakaroon ng afiniti ang mga taong pareho ang kultura, dahil inaafirm ng pagkakatulad na ito ang kanilang identidad bilang myembro ng iisang grupo. Dahil nga sosyal ang kalikasan ng tao, mas magaan para sa kanya ang makibaka sa kanyang realidad nang may kasama, kaysa nag-iisa.

Nagiging kumplikado, pero mas interesting, ang senaryo kung tatanggapin natin na sa lob mismo ng isang lipunang may iisang kultura ay makikita rin natin ang mga ramipikasyon ng kulturang ito, ayon sa halimbawa sa edad, panlipunang estado, relihiyon, o gender ng mga tao. At dahil madalas at intensiv ang interaksyon nating mga Filipino sa ibang taong myembro ng ibang kultura, makikita rin natin ang penomena ng pagtatagisan ng mga kultura. Sa bawat interaksyon natin sa ibang kultura, napipilitan tayong mag-explor ng mga teritoryong kapwa pamilyar sa atin at sa kanya na isang banyaga, para maging matagumpay ang negosasyon, para mareyalays ang orihinal na layunin ng ating pakikipag-ugnayan.

Ayon kay Robinson (1981), ang mga paraan ng…...

Similar Documents

Exxon Valdez

...Exxon Valdez & Prince William Sound November 16, 2012 1. What has happened to the key players since the events in this case? Since the events occurred in this case, there were many victims including wildlife & marine life, the environment, the fishermen, and the economy of the region. This event devastated the wildlife in the Prince William’s Sound by covering the natural habitat with over 11 million gallons of oil. Many wildlife species had perished during the oil spill and some have still not returned. The natural resources still have not recovered from the disaster. The fishermen, who have relied on the Prince William Sound, are still not able to make a living due to restraints placed on them by the federal government. The federal government has banned the fishing of certain species of marine life due to their slow recovery from the oil spill. Despite the money that was awarded to the victims, there still is not enough to cover the debts of the fishermen and to recover the economy. Even though Exxon agreed to plead guilty of criminal charges and to pay restitution for the damages caused, the litigation had reached the Supreme Court. This disaster had no effect on the company’s profits or stock price despite the large fines imposed. Even when damages were imposed on Exxon, with $5 billion in punitive damages, the company still continued to grow. The Supreme Court had outraged the victims by cutting the punitive damages amount of $5 billion to a......

Words: 1013 - Pages: 5

Anec Juan Valdez

...Juan Valdez: caso exitoso 1. ANTECEDENTES * 1927 Se crea la FNC como ente gremial de los cafeteros. * 1957 Nace el icono Juan Valdez como símbolo de la caficultura en Colombia. * 1980 A partir de Juan Valdez, se crea el logo ingrediente 100% Café de Colombia. * 2002 Se posiciona a Juan Valdez como una marca de productos de café con un alto valor agregado. * En los 90 la cadena de valor del negocio del café se empezó a concentrar en el último eslabón controlado por multinacionales. * El concepto global se ha materializado en cuatro formatos de tiendas –Recientemente se implementó un quinto formato (Boutique). Las principales diferencias entre estos radican en su tamaño total, la inversión, el tamaño que dedican a las diferentes áreas, su localización y los productos que ofrecen. * El canal de retail está presente en los principales supermercados en 8 países de América ofreciendo un portafolio diverso de productos de café: * Norteamérica: 740 POS. * México: 60 POS. * Salvador: 50 POS. * Costa Rica: 44 POS. * Colombia: 270 POS. * Perú: 20 POS. * Argentina: 25 POS. * En solo 7 meses Juan Valdez logrócapturar en valores el 5.3% del mercado nacional de la categoría cafés tostados y molidos. * La comunicación de la marca se ha enfocado a actividades de BTL que permiten una mayor interacción con el consumidor y son útiles para adelantar campañas de educación acerca del café premium y sus......

Words: 595 - Pages: 3

Day in the Life of Yolanda Valdez

...A Day in the Life of Yolanda Valdez Peter F. Drucker, an Austrian-born, American Management consultant once said “Management is doing things right; leadership is doing the right things”. On paper, anyone can make himself or herself look like an efficient leader. You can say that it’s not until you follow an employee around for a day to figure out how efficient they actually are. Yolanda Valdez, VP of Marketing at Clear Vision Group, was followed around for a day so that the reader could determine just that.  Clear Vision Group, a company under S.G. Davis, is a leading global designer and distributor of eyewear and sun wear for men, women and children. They operate under the retail name ClearVue.  “Clear Vision is a marketing-oriented company that bases its strategy on understanding customer’s needs and developing and delivering distinctive characteristics that appeal to customers.” (Hellriegel & Slocum 542). Understanding that the company is structured around marketing tells us that Yolanda plays a major role in the direction of the company.  As we investigate the nature of an average day of Yolanda, we begin to see whether she is doing the right things, or simply just doing things right.   When trying to understand where Yolanda excels or comes up short as a manager we will look at the seven key competencies for individual, team, and organizational effectiveness. These competencies will shed some light on how to be an effective leader and help her organization prosper....

Words: 1758 - Pages: 8

Exxon Valdez and Johnson & Johnson

...I - Background Study EXXON VALDEZ CASE Companies would always be prone to crises and problems beyond their control. What makes a company stand; amidst all problems they are dealing with is how they deal with it. One of the greatest controversies during the 1980’s was the Exxon Valdez oil spill that happened on a reef in Alaska’s Prince William Sound. The Exxon Valdez ship had identified icebergs and decided to take a different route to get around them. Unfortunately the oil tanker crashed into shallow water, this area is actually called the Bligh Reef, but because of the hit the tanker had about 10 million gallons of crude oil into the reef.This catastrophe got the media’s attention, and Exxon’s response to the environmental damage they had caused was very unprofessional. The company completely refused to communicate openly and effectively. The CEO of the company, Lawrence Rawl even refused to be seen for almost a week. Efforts to contain the spill were slow and Exxon's response was even slower. Because of the lack of appearance from high profile personnel from Exxon and the lack of action from their company, it left the impression that the Exxon Corporation did not take this accident seriously. Exxon Valdez case became one of the classical case examples of a “not to do in handling with a crisis”. By the time, they started to do some action; their reputation is already tainted with negative comments......

Words: 2314 - Pages: 10

Starbucks vs Valdez

...of Procafecol’s biggest problems was getting Colombians interested in, and willing to pay for, Juan Valdez’s high-end brew. Starbucks — long one of the biggest buyers of Colombian coffee — has promised that all of the drip, espresso and packaged Colombian coffee it sells will be locally roasted and sourced. The company also says it will invest $1.5 million to help teach coffee farmers more sustainable farming practices A point of national pride Juan Valdez knows its biggest selling point over Starbucks is its direct connection to coffee growers, who have ownership stakes in Juan Valdez Café and receive royalties and other benefits from each cup of coffee sold. Still, the company says it needs to make sure consumers know that connection. ¨We have to learn to better communicate what we are all about and differentiate ourselves,” Samper said. At Juan Valdez cafes across Bogota, several drinkers said Colombians view coffee as a tasty source of national pride. “If I want Colombian coffee, I’m going to go to Juan Valdez, for sure,” said university student Steffany Serebrenik as she sipped coffee with friends. “No, we don’t support Starbucks. It’s just another multinational coming in.”...

Words: 320 - Pages: 2

Exxon Valdez Oil Spill

...The Exxon Valdez was an oil tanker, thought to be carrying 200 million litres (53 million gallons) of crude oil, en route to Long Beach, California when it ran aground on the Bligh Reef in Prince William Sound, Alaska on the 24th March 1989 in turn causing the ship to spill 43 million litres (11 million gallons) of its crude oil into the sea. The oil, originally extracted at the Prudhoe Bay oil field, eventually covered 1,300 miles of coastline and 11,000 square miles of ocean. The captain of the ship, Joseph Hazelwood, was said to be drinking heavily on the night that the ship struck the reef. He gave orders to the pilot, Harry Claar, to take the Exxon Valdez out of the shipping lanes to avoid far reaching ice. After doing this however, Hazelwood handed the controls of the ship to the inexperienced and fatigued Third Mate Gregory Cousins, giving him instructions to turn the ship back into the shipping lanes when the tanker reached a certain point, unbeknown to him that the ship was left in autopilot. At that time, the pilot was replaced by Helmsman Robert Kagan and Captain Hazelwood also returned to his quarters to rest. The Third Mate and the Helmsman were unable to make the manoeuvre to return into the shipping lanes as the ship was still on auto pilot, and therefore the tanker continued until it had hit the reef. During the time of accident, Exxon Valdez was carrying 200 million litres of crude oil, out of which it spilled around 40 million litres into the sea. As a......

Words: 659 - Pages: 3

Exxon Valdez Oil Spill

...Exxon Valdez Oil Spill of 1989 Isaac Mitchell Maine Maritime Academy The Exxon Valdez oil spill of 1989 occurred in Prince William Sound off the coast of southwestern Alaska. The date when the oil tanker ran aground was March 24th, 1989. It struck Bligh Reef at about 12:04 a.m. There have been various estimates of how much oil spilled into the ocean. A total of 11 million US gallons was a commonly accepted estimate of the spill’s volume, used by the State of Alaska’s Exxon Valdez Oil Spill Trustee Council, the National Oceanic and Atmospheric Administration, and environmental groups such as Greenpeace and the Sierra Club ("Questions and answers," 1990). Other groups, such as Defenders of Wildlife, question the official estimates, maintaining that the volume of the spill went underreported (DeVries, Luts, 2004). Alternative calculations, based on an assumption that the seawater rather than oil drained from the damaged tanks, estimate the total to have been 25 to 32 million US gallons (Bluemink, 2010). Because of the spill many practices were going to change in the shipping industry. The Exxon Valdez oil spill drastically changed the United States’ shipping regulations, policies, and documentation. The Exxon Valdez damaged eight of its eleven tanks on board, spilling 11 million gallons of its 53 million gallon cargo of oil. Those 11 million gallons would spread and ultimately impact over 1,100 miles of non-continuous coastline in Alaska, making the Exxon Valdez oil spill......

Words: 3901 - Pages: 16

Caso Exxon Valdez

...El caso Exxon-Valdez La empresa Exxon inició tarde y de forma lenta el control del derrame y se rehusó totalmente a comunicar la situación abiertamente. El entonces Presidente de la empresa, Lawrence Rawl (1928-2005), se negó a contactar a los medios y su respuesta fue “no tengo tiempo para esas cosas”. Poco después del accidente, un vocero informó que se estaban aplicando procedimientos para controlar la situación, al tiempo que los noticiarios televisivos mostraban la ineficiencia de la empresa al respecto. Después de una semana, la empresa no mejoraba su nivel de comunicación y los medios se volvieron agresivos, al grado que, en una conferencia de prensa, las pocas buenas noticias que quería comunicar fueron desmentidas por las evidencias periodísticas. Cuando finalmente Rawl aceptó una entrevista para un noticiario televisivo, en donde se le preguntó sobre los planes para la limpieza, documento que no había revisado, expresó que no era el trabajo del presidente leer esos informes y culpó de la crisis a los medios de todo el mundo.   Diez enseñanzas de la teoría y la realidad 1. ------------------------------------------------- Realizar frecuentes simulacros de crisis que mantengan “aceitado” a un equipo de respuesta inmediata, especialmente de cara a los medios de comunicación. 7. ------------------------------------------------- Tener sistemas efectivos para afrontar la crisis. Exxon falló en ello y, particularmente, en su disposición para actuar de......

Words: 559 - Pages: 3

Exxon Valdez

...Exxon Valdez - Historical Development On March 24, 1989 an oil tanker bound for Long Beach, California—the Exxon Valdez—struck the Bligh Reef located at Prince William Sound (PWS) in the state of Alaska. The result of this event caused upwards to 38 million gallons of crude oil to spill into Prince William Sound and eventually spreading out to 11,000 square miles of ocean as well as 1,300 miles of coastline (Newton, Dillingham, & Choly, 2006). Through a later investigation it was learned that the ship’s captain had not been at the control of the ship due to the previous night spent drinking; the Exxon Shipping Company failed in its supervision as well as a failure to provide a rested crew sufficient in numbers to operate the ship; a failure of the ship’s third mate to appropriately maneuver the ship, which may have been due to an excessive workload or fatigue; and a failure on the part of the Exxon Shipping Company to maintain the ship’s Raytheon Collision Avoidance System (RACAS), which would have warned ship’s crew of an eminent collision (Newton, et al., 2006). As noted by Peterson, et al. (2003) the consequences of the spill were largely predictable and based upon lessons learned from previous oil spills, “Because marine mammals and seabirds require routine contact with the sea surface, these taxa experience high risk from floating oil” (p. 2082). However, the ecological damage inflicted upon animal life within PWS was no less than devastating. Approximately 250,000......

Words: 1499 - Pages: 6

Exxon Valdez

...The Exxon Valdez Oil Spill The book is about the Exxon Valdez oil spill that happened in Valdez, Alaska on March 24th 1989. Although no human was harmed,thousand of fish,birds, otters and deer were harmed from consuming the oil in the water. Many alaskan natives depended on the fish to earn a living. The author’s argument is to show what can be done to reduce the risk of human disasters and how we can prevent them in the future.The author, I think, made his point very clear on the important topic of what happened, how it happened, were it happened, and how we can prevent future predicaments and human caused disasters. This issue is important to environmental science because it shows what happens if oil spills into a body of water that contains wildlife. The author covers the subject in good detail even includes pictures.The author does elaborate evidence in good detail, especially when needed.The writing of the author is very clear his point gets across very well,and I think this is a well put together,the author is a good writer, good quality.This book is different from the weekly news articles that we have done,because it’s a broader topic and elaborates more. This book is a decent contribution, because those who read it will feel informed, those who don’t read it won’t care at all. I recommend this book to other students, and environmental science activists trying to get the word out....

Words: 252 - Pages: 2

Exxon Valdez

...I. SUMMARY/SYNTHESIS • The Exxon Valdez tanker tore itself open in a reef in Alaska’s Prince William Sound and spilled more than 10 million gallons of crude oil on March 24, 1989. • Lawrence Rawl, the CEO of Exxon, stayed out of the public’s view for nearly a week which caused the publics to be antagonized and cause him to be seen as just an insensitive spoiler in the environment. • At the Exxon’s shareholder’s meeting on May 1989, he faced angry stakeholders and demonstrations that some demanded for resignation and suggested that he donate some of his $1.4 million annual salary to the clean-up. • Trying to limit the damage to its corporate image, the public relations staff of the company found itself playing catch-up with the press. They disseminated pictures showing Exxon volunteers rescuing sea otters and birds affected by the oil spill. • Exxon tried to win friends and influence but they were just criticized, which ended them to make life more difficult for the company because of the strategies. Networks also refused to at least create the impression of conflict of interest for the company. II. ANALYSIS The inappropriate and negative response Exxon did was that they did not take the full responsibility of the damage they have done. Exxon did not show compassion, as if the crisis was not important at all and just sent some other representative to speak for the company rather than the CEO. They failed to show a good public relations...

Words: 1056 - Pages: 5

Exxon Valdez

...On March 24 1989 the tanker Exxon Valdez ran aground on Bligh Reef, Alaska, spilling just over 11 million gallons of crude oil, the largest oil spill until 2010. It is argued that the response was slow and inadequate and that safety was not properly followed by the staff at Exxon. In this essay we will look at the responsibility of this accident, and how implementing the main components of an ethical corporate culture, and a code of ethics could have helped to prevent such a tragedy from occurring. Many have speculated who was at fault for this horrendous accident. The National Transportation Safety Board even determined five possible causes for the grounding: 1) The third mate failed to properly move the vessel, potentially due to fatigue and excessive workload 2) The master failed to provide proper navigation, possibly due to intoxication 3) Exxon failed to supervise the master and provide sufficient crew for EV 4) The coast guard failed to provide effective traffic system 5) Effective pilot and escort services were lacking. However it is more likely a combination of all of those factors and the fact that an ethical corporate culture and a sound code of ethics were lacking that enabled all of the above to occur and a few more, which is really to blame for this tragic accident. Only eight months prior a meeting was held where it was determined that should a large oil spill, such as this, occur that they were not properly resourced, or......

Words: 1272 - Pages: 6

Exxon Valdez Case Study

...DE LA SALLE UNIVERSITY – DASMARIÑAS Communication and Journalism Department CASE STUDY ANALYSIS: EXXON VALDEZ OIL SPILL Submitted by: Chaira Mae C. Aguilar Submitted to: Prof. ROEL S. RAMIREZ, APR January 11, 2016 I. SUMMARY and SYNTHESIZE In March 1989, the oil tanker Exxon Valdez underwent an accident in Prince William Sound in Alaska. This accident resulted in a massive oil spill, where more than 10 million gallons of crude oil leaked into the sea. Exxon’s problems were worse by its lack of preparation and bravery in dealing with the situation. Lawrence Rawl, CEO, stayed out of the public view for almost a week after the incident happened. After a meeting, he faced the demonstrators and stakeholders. He took all the responsibility and promised an investigation. Facts According to Office of Response and Restoration, with this banishment institutionalized in U.S. law, Exxon Shipping Company shifted the operational area to the Mediterranean and Middle East and renamed it. In 1993, Exxon spun off its shipping arm to a subsidiary, Sea River Maritime, Inc., and Exxon Mediterranean became the Sea River (S/R( Mediterranean. In 2002, the ship was re-assigned to Asian routes and then temporarily mothballed in an undisclosed location. According to The Whole Truth, Exxon, along with the rest of the oil industry knew that navigating a large supertanker through the icy and treacherous waters of Prince William Sound was extremely complicated. Armed with this......

Words: 1682 - Pages: 7

Exxon Valdez, J&J

...I. SUMMARY AND SYNTHESIS On March 24, 1989, residents near the waters of Prince William Sound awoke to the catastrophe brought by the tanker Exxon Valdez spilling more than 10 million gallons of crude oil. This incident caught the attention of the public and received many and different criticisms. Eight of eleven cargo tanks were ruptured during the incident. ARLIS or Alaska Resources Library and Information Services with the help of Exxon Valdez Oil Spill Trustee Council released a collection of materials on Exxon Valdez Oil Spill. It included the following information: * The crude oil spread approximately 1, 300 miles. 200 miles were heavily oiled. The impact was obvious while the remaining 1, 100 miles were lightly or very lightly oiled. * Aerial observations were used to determine the size of the oil spill to give immediate response and clean-up activities. It includes the estimation of the thickness and volume of oil on the water. * Exxon spent more than $2.5 billion on clean-up expenses. * Caption Joseph Hazelwood was the captain of the ship, a senior officer. He was convicted of a misdemeanour charge of negligent discharge of oil, fined $50, 00 and sentenced to 1, 000 hours of community service. * Exxon was fined $150 million, it was the largest fine imposed for an environmental crime. The court forgave $125 million in acknowledging Exxon’s cooperation in cleaning up the spill. During the clean-up, Exxon hired thousands of workers through several...

Words: 2581 - Pages: 11

Johnson an Johnson and Exxon Valdez

...Hero Hernandez Background Information Oriental Nicety, formerly Exxon Valdez ("valdez" pronounced val-deez), Exxon Mediterranean, SeaRiver Mediterranean, S/R Mediterranean, Mediterranean, and Dong Fang Ocean is an oil tanker that gained notoriety after running aground in Prince William Soundspilling hundreds of thousands of barrels of crude oil in Alaska. On March 24, 1989, while owned by the former Exxon Shipping Company, and captained by Joseph Hazelwood bound for Long Beach, California, the vessel ran aground on the Bligh Reef resulting in the second largest oil spill in United States history. The size of the spill is estimated at 40,900 to 120,000 m3 (10,800,000 to 32,000,000 US gal), or 257,000 to 750,000 barrels. In 1989, Exxon Valdez oil spill was listed as the 54th largest spill in history. The tanker is 301 meters long, 50 meters wide, 26 meters depth (987 ft, 166 ft, 88 ft), weighing 30,000 tons empty and powered by a23.60 MW (31,650 shp) diesel engine. The ship can transport up to 235,000 m³ (1.48 million barrels / 200,000 t) at a sustained speed of30 km/h (16.25 knots). Its hull design is of the single-hull type. It was built by National Steel and Shipbuilding Company in San Diego, California. A relatively new tanker at the time of the spill, she was delivered to Exxon in December 1986. An oil tanker from Exxon which named Exxon Valdez happened oil spill crisis on Friday, March 24, 1989. At that moment, Exxon was......

Words: 615 - Pages: 3