Bmw Analsysi

In: Business and Management

Submitted By HOODICH
Words 759
Pages 4
FOA 121

En omvärldsanalys av Pizzerian Nejlikan

Innehållsförteckning Introduktion 3 Politiska faktorer 3 Ekonomiska faktorer 3 Sociala faktorer 3 Kunder 4 Substitut 4 Resultat 4 Sammanfattning 4 Referenslista 6


En PEST-analys är också en form av analys som kommer diagnostera ett företag oxh dess förhållande till marknaden och omvärlden. En anledningen till varför man gör en PEST-analys är till exempel för att se hur verksamheten ligger till och hjälper ett företag få en mer konkret överblick när mål och väsentliga beslut ska sättas.

PEST är en genomtänkt modell som är kapabel att utvädera omvärlden kring ett företag. Det finns fyra olika huvudområden som man ser på för att genomföra analysen nämligen politiska, ekonomiska, sociala och tekniska faktorer.

Politiska faktorer

De politiska faktorer spelar en stor roll hos en resaurang som Nejlikan. För att hålla restaurangen öppen måste företaget ständigt justera sig och anpassa sig efter lagstiftningar som sker med tiden. Dessa lagar som införs politiskt handlar mycket om vägledning om hur ett företag ska förhindra fusk. Två lagar som har införts för att sänka skatte fusk är till exempel kassaregisterlagen som stiftades år 2010 ( Denna lag existerar för att kunna underlätta bevakningen av pengar som förekommer i kassan och försvårar företaget att ta pengar svart. Lagen förekom också för att mycket fusk kan ske i restaurangbranschen ( En annan lag som införts är att de anställda måste skriva in sig i en personalliggare för att kunna försvåra anställda som jobbar svart och som inte betalar svart. Får en kontrollant veta att en anställd inte skrivit in sig i personalliggaren kommer en bot förekomma (

Ekonomiska faktorer

Nejlikan påverkas också av den ekonomiska aspekten och kan både vara något bra och dåligt. Faktorer…...

Similar Documents

Bmw Swot

...Strengths BMW is a company with high status branding in the world . For this few year, BMW was have a lot of advertised on their car to the consumers by the way from media to greatly to showing the car that their built for all the car classes. Beside that , BMW group have a high budget to provide for their labour , services or all of the Research And Development . That’s mean that BMW was a company who has enough of fund to invest for the whole company . Moreover , they also have a good skilled of labour to make their products to be more better , if they have lack of skilled of the labour to produce poor products for the company , they can loose the customers . The more they invest, more profit they get it . Weaknesses Everyday BMW is work hard to produce and develop for new technology to the new classes of the car to satisfy for the customers . In long time , who know that if these develop new technology car are going to be a big hit or might be wasting their time and invest for the model that will not to be worth for the future . So , the development and produce cars is the important part whether or not the car will become famous on market . Another weakness of BMW factory is to getting customers to buy the BMW cars at others country . The new technology ‘Hybrid’ , this Hybrid technology will give vehicles save more fuel , but this technology will be more expensive that getting harder to find the customers to buy their product such a high price . Beside that ,......

Words: 798 - Pages: 4

Bmw Case

...OVERVIEW In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called “The Hire” that generated 2.5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U.S sales went from 96.8 (thousands) in 1986 to 53.5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62.4 million) of its competitors (134-215 million). BMW......

Words: 679 - Pages: 3

Bmw Report

..._________________________________ Week 9 Case Study Report Recommendations for BMW _________________________________________ Contents 1. Recommendations 2. Rationale 3. Implementation 4. Alternatives 5. Metrics Report by: Lee Matthews Venugopol Puddipeddi Kai Zhou Miyake Yasuhiro Fan Wang 1. Recommendations 1.1 We recommend the 3-series Touring station wagon is used as the pilot for the Digital Car Project. Given that there is less pressure in terms of work load and less financial risk in the 3-series project, a more experimental attitude can be adopted by the project stakeholders. If the project is successful, the new processes can be transferred to the 7-series and all other new projects. 1.2 The adoption of a philosophy of ‘kaizen’ i.e. incremental ‘continuous improvement’ during the project. The key issue in this case is the development of capabilities such as inter-group collaboration on design and such capabilities are developed incrementally, not overnight, and there is no guarantee of success. 1.3 Benchmark other companies that have attempted to develop similar capabilities to those desired. This will enable BMW to develop a more realistic......

Words: 1264 - Pages: 6

Bmw Presentation

...Bayerische Motoren Werke (BMW) AN ANALYSIS OF FINANCIAL STATEMENTS Group Members Ihsanullah Niaz Atif Mohammad Momina Ayaz A Portrait of the Company • • • • • • • • • • • Bayerische Motoren Werke (Bavarian Motor Works) Founded in 1916 as “Bayerische Flugzeugwerke AG” (BFW) Stock corporation (Aktiengesellschaft) in 1918 Based in Munich, Germany Dr. Norbert Reithofar, CEO The Group currency is the euro. Manufacturing, assembly, service and sales subsidiaries throughout the world. One of the ten largest car manufacturers in the world Possess BMW as well as MINI, Rolls-Royce brands and a motorcycle segment Aims to generate profitable growth and above-average returns Expanding its product range considerably and strengthening its worldwide market position Financial Statements BALANCE SHEET Assets Intangible Assets Property Leased products Investments accounted for using the equity method other investments receivables from sale financing financial assets differed tax other assets 2006 5312 11285 13642 60 401 17865 816 755 378 6794 2258 12503 3134 246 2272 1336 2007 5670 11108 17013 63 209 20248 1173 720 415 7349 2672 13996 3622 237 2109 2393 2008 5641 11292 19524 111 322 22192 1808 866 660 2009 5379 11385 17973 137 232 23478 1519 1266 640 2010 5031 11427 17791 212 177 27126 1867 1393 692 2011 5238 11685 23112 302 561 29331 1702 1926 568 2012 5207 13341 24468 514 548 32309 2148 2001 800 Non currents Assets Inventories trade......

Words: 1135 - Pages: 5

Bmw Case

...quality? Cause and Consequences of BMW quality problems In this case, there are few cause and consequences that BMW face during their production with newly launch products and resulting in some major impacts that puts BMW in disadvantage position when competing with its competitors. One of the reason that affects the launch quality was the designing time duration. In styling, BMW took around 2 years on designing and finalize the launch products which is longest time would be spend on any automobile company. However the Japanese automobile company would likely only to spend no more than 6 month to finalize the products which is 3.5 times effective then BMW. Nevertheless BMW argues that the time were spend in this stage was essential as they have to work from creating a excellent durable design and also to ensure every single components to ensure it fits and matched into the launch products. This slow decision making process by BMW may cause few impact towards the company and even loss. According to Gilani Natasha, he state that business with slow decision making process may cause organization to increase organization cost and impedes performance. Besides that, BMW also will lost their competitive advantage towards its competitors as they could not able to produce as much variety of choice of launch products then the Japanese automobile company because of the time duration were took too long to proceed for a launch products. Besides that, BMW use to identify problems in......

Words: 1193 - Pages: 5

Caso Bmw

...Problema identificado: El problema que se puede determinar en el caso es si expandir o no a otros modelos BMW la campaña ‘’Dream it. Build it. Drive it’’. Alternativas: 1) No seguir haciendo el modelo, quedarse solo con la campaña para el X3. + Producción en serie para los demás modelos. + Solo el modelo X3 quedaría con una campaña fuerte y quizás su ciclo de vida llegue a más de 7 años (años promedios que duran en el mercado). + Se ahorran los costos de inventarios elevados que habían. - Cuando termina el ciclo de vida del producto, terminaría la campaña. - La campaña da una buena rentabilidad, la cual se perdería -Nuevo producto se lanzará sin una campaña fuerte. 2) Aplicar la campaña solo para el nuevo X4. + Modelo nuevo, con campaña ya conocida crea un mayor grado de confianza en el cliente. + La campaña está avanzada, se han ‘pulido’ los problemas que tenía. + Se gana un mayor posicionamiento en el mercado. + Al consumidor norteamericano le gusta estar presente en las etapas del producto. - Nadie más comprará el modelo X3. - Se arriesgan a que quizás el modelo X4 no le guste a los clientes y al lanzarlo con la campaña se perdería. 3) Aplicar la campaña solo para el X5. + Modelo ya conocido por los consumidores. + Se podría llegar a más consumidores norteamericanos. + Norteamericanos prefieren autos grandes. - Consumidores lo prefieren incluso sin la campaña, obteniendo mayores ventas que el X3 con la campaña (anexo 6). - Se perderían ventas en......

Words: 522 - Pages: 3

Bmw Culture

...Organizational Behavior 520 Professor Jones July 05, 2010 BMW's Dream Factory & Culture Describe the culture at BMW? Much of BMW’ Success stems from over 90 years in the industry having an entrepreneurial culture that is very rare in Germany. Regardless of your job title at BMW’s all workers of many levels works together to create better ideas so that they can better the brand and product. Their team brainstorming is done on a regular basis because; everyone’s input is valued at the company of BMW’s. BMW creates informal networks where many unorthodox ideas for making better BMW’s Discuss the model of leadership illustrated at BMW and the related impact on the organizational culture. Their leadership is one that values their employee’s ideas and listens to their ideas. The open door of BMW’s leadership allows for many of their employees to feel as if they have value to the company and many of their achievements. Many employees from all different departments are known at times to get together and work on many single projects. The model of leadership that is illustrated at BMW is the Entrepreneurial culture because they have a commitment to experimentation, innovation and being on the leading edge. Analyze why employees derive high job satisfaction at BMW, using the concepts illustrated in the job characteristics model. Many of the employees at BMW derive their strength from being an unparalleled company by showing their knowledge and skills that are needed to......

Words: 491 - Pages: 2

History of Bmw

...Bavarian Motor Works company better known as BMW, is one of the world’s most respected automakers. The German based company is most known for producing luxury vehicles that offer superior levels of driving enjoyment. With its ever changing product line, few companies are able to compete with BMW’s vast array and quality of vehicles. Culture is a term that is difficult to express distinctly, but everyone knows it when they sense it. For BMW, it’s culture is expressed from the bottom to the top of this evergrowing company. BMW incorporates ideas from all of its associates from the bottom up. When one would expect a large company of its status to ignore the ideas of simple laborers as opposed to employees higher on the corporate ladder, BMW incorparates brainstorming sessions to make sure the needs of its consumers are well considered. Associates who work for the company experience a sense of place, history, and mission from the moment they set foot inside the company. Without forgetting it’s humble beginnings and shortcomings along the way, BMW has become a network of dedicated associates with few hierarchial barriers to delay innovation. The process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent is how leadership should be defined. The leaders at BMW encourage their associates to take in active role in the company’s product innovations. BMW has developed a mature......

Words: 646 - Pages: 3

Bmw Case

...BMW Case Analysis BMW Films Case Analysis Statement / Cause of the Problem The critical problems that seem to be facing BMW in the case are that BMW needs to continue to find ways to continue being the number one luxury import in the United States and continue to find ways to stand out amongst all the other luxury car competitors in the market with their innovative advertising campaigns. It has become increasingly harder and harder for BMW because of how many competitors have emerged in the market, thus making it diluted and making BMW struggle to find the right identity for marketing. Brands like Acura and Lexus have appeared as luxury cars but ones that are affordable and come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive...

Words: 2011 - Pages: 9

Bmw Culture

...Culture at BMW Much of BMW’s success stems from an entrepreneurial culture that is rare in corporate Germany. BMW’s employees are a network of committed associates with few hierarchical barriers to hinder innovation (Hellriegel, D., & Slocum, J. W, Jr. 2009). The corporate strategy at BMW is identify potential, encourage growth, and recognize where their strength lies which leads to making the best of every opportunity (BMW Group, 2008). It is important to have a culture of openness where employees can experience a sense of place, history, and mission (Hellriegel, D., & Slocum, J.W, Jr. 2009). Corporate culture is very important to BMW’s success. It is shaped by clear responsibility, mutual respect and trust (BMW Group, 2008). Culture is the dominant patter of living, thinking, feeling, and believing that is developed and transmitted by people, consciously or unconsciously to subsequent generations (Hellriegel, D., & Slocum, J.W, Jr. 2009). This definition of culture identifies the beliefs and standard in which BMW wants to communicate to the public. The culture at BMW is the key to the company’s success. Motivating employees, encouraging feedback and self efficacy has BMW a sort out place to work for. Model of leadership illustrated at BMW and the related impact on organizational culture Avery (2004) defines leadership as influence; that is the art of process of influencing people so that they will strive willingly and enthusiastically toward the......

Words: 1304 - Pages: 6

Bmw Case

...from 2002 shows BMW attempting to focus purely on branding BMW in order to surpass competition in marketing innovation, gain market share and reach new sales goals of an additional 40% in the US. This focus on branding resulted in the production of 5 short films under the name BMWFilms that attracted the younger generation and neglected the current consumers. BMW should supplement this with advertising focused on their current consumer as well as additional customer service benefits for their current consumers who could progress from the 3 Series to 5 Series to 7 Series if properly maintained. Additionally, BMW in efforts to differentiate itself with seven new series in 2002 may potentially cannibalize the brand and force entrance into the mass-market. In order to avoid this issue BMW should focus on differentiating series and cars models from each other to better target their customers. In 2000, BMW had reached new record high sales in the United States after recovering from a record low in 1992. Due to this new high of sales along with no new car production for the next six months, there was an opportunity for branding BMW’s name specifically to differentiate it from the competition. This opportunity led to the creation of five short films that were only available online at BMW hired Clive Owen as well as A-list producers to create these 5 short films that showcased BMW cars as supporting actors in dramatic plots. These films neglected the BMW customer......

Words: 1347 - Pages: 6

Bmw Analysis

...| BMW Strategic Analysis | | | Amanda King, Zachary Conner, Chris Miller, Sulaiman Alsayyari | Management 452.301 | Table of Contents Executive Summary 2 Introduction of Company and Current Situation 3 External Environment Analysis 4 General Environment 4 Industry Environment 7 Competitor Environment 7 Conclusion of External Environment Analysis 8 Internal Analysis 10 VRIN Analysis 11 Financial Analysis 12 Conclusion of Internal Analysis 16 Strategy 17 Identification of Key Problems 20 Recommendations and Implementations 21 References 25 | Executive Summary BMW is known for its manufacturing of premium-brand cars and off-road vehicles under the BMW, MINI, and Rolls-Royce labels, as well as motorcycles under the BMW and Husqvarna brands. Many manufactures such as BMW, Mercedes, and Audi produce cars in foreign markets. The three car makers that are BMW’s main competitors in the luxury auto industry are Lexus, Mercedes-Benz, and Audi. The companies are worried most about the exchange rate fluctuations that threaten their profits if the euro starts appreciating against other currencies. With that, BMW is trying to come out with new technology that keeps them ahead of the competition. To do so, they released what is called Efficient Dynamics to ensure a noticeable reduction of consumption and emissions while simultaneously increasing the performance and driving pleasure of the vehicle (BMW EfficientDynamics). The......

Words: 6156 - Pages: 25

Bmw These

...Polesie Title: BMW – A Company Analysis Thesis Language: English Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. With the aim to increase profit margins and reduce costs, Volkswagen, GM and Ford are some companies, which use the same components in different car models and car brands. These companies have in other words succeeded in synergising research and development effects within the company despite car model and business area. By a contrast, BMW, an individual actor, has yearly shown strong financial results and has retained its market shares. This becomes of interest to study more profoundly, in order to find the factors behind a successful company and a strong brand. Purpose: The purpose of this thesis is to analyse the development of BMW during the past five years. Not only are the financial statements taken into consideration. In addition, a comparison to competitors and the market situation is also made. Delimitation and assumptions: This thesis is delimited to an analysis of BMW between the years 2001-2005. The thesis is based on the assumption that BMW is the most successful automotive manufacturer in the premium segment. Methodology: In the study of BMW both primary and secondary data are used. The primary data consists of an interview and secondary data is collected from annual reports. Results and Conclusion: BMW......

Words: 18022 - Pages: 73

Bmw Culture

...How would you describe the culture at BMW? 2. What model of leadership is illustrated at BMW? How does this impact BMW’s culture? 3. Using the concepts illustrated in the job characteristics model, analyze why employees derive high job satisfaction at BMW. 4. What attributes of organizational creativity are fostered at BMW? SOLUTION 1. BMW has an entrepreneurial culture that is characterized by high levels of risk taking and creativity. There is a commitment to experimentation, innovation, and being on the leading edge. Effectiveness means providing new and unique products and rapid growth. Individual initiative, flexibility, and freedom foster growth and are encouraged and well rewarded BMW’s entrepreneurial culture is rare in corporate Germany where management in Germany is usually top-down. BMW’s 106,000 employees are a network of committed associates with few hierarchical barriers to hinder innovation. From the moment they set foot inside the company, associates are overcome with a sense of place, history, and mission. BMW’s human resources department receives more than 200,000 applications annually. Those who make it to an interview undergo elaborate daylong drills in teams that screen out big egos. For the lucky few who are hired, a Darwinian test of survival ensues. Individuals from all levels of BMW work side by side. 2. BMW uses self-managed teams with......

Words: 905 - Pages: 4


...Bmw Company The BMW Group – one of Germany’s largest industrial companies – is one of the most successful car and motorcycle manufacturers in the world.With BMW, MINI and Rolls-Royce, the BMW Group owns three of the strongest premium brands in the automobile industry. The company formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The four pillars of strategy number one: 1.Growth BMW adopted the view of “customers service=growth driver” as the underlying principle to grow its market. In 2008, the company had accumulated more than 14 million BMW automobiles on the road,which in recognized as 14 million potential service customers. For this reason,BMW launched global initiatives to systematically exploit to huge sales potential of the service and part business,enabling the organization to reach out entirely new group of customers. As result,customer focus became the heart of all of BMW’s sales and marketing activities. BMW focused on developing its growth market by continuously pursuing targeted regional expansion strategy particularly in parts of Asia. 2. Shaping the Future ......

Words: 312 - Pages: 2