Bmw Analsysi

In: Business and Management

Submitted By HOODICH
Words 759
Pages 4
SEM 3
FOA 121

En omvärldsanalys av Pizzerian Nejlikan

Innehållsförteckning Introduktion 3 Politiska faktorer 3 Ekonomiska faktorer 3 Sociala faktorer 3 Kunder 4 Substitut 4 Resultat 4 Sammanfattning 4 Referenslista 6

Introduktion

En PEST-analys är också en form av analys som kommer diagnostera ett företag oxh dess förhållande till marknaden och omvärlden. En anledningen till varför man gör en PEST-analys är till exempel för att se hur verksamheten ligger till och hjälper ett företag få en mer konkret överblick när mål och väsentliga beslut ska sättas.

PEST är en genomtänkt modell som är kapabel att utvädera omvärlden kring ett företag. Det finns fyra olika huvudområden som man ser på för att genomföra analysen nämligen politiska, ekonomiska, sociala och tekniska faktorer.

Politiska faktorer

De politiska faktorer spelar en stor roll hos en resaurang som Nejlikan. För att hålla restaurangen öppen måste företaget ständigt justera sig och anpassa sig efter lagstiftningar som sker med tiden. Dessa lagar som införs politiskt handlar mycket om vägledning om hur ett företag ska förhindra fusk. Två lagar som har införts för att sänka skatte fusk är till exempel kassaregisterlagen som stiftades år 2010 (Skatteverket.se). Denna lag existerar för att kunna underlätta bevakningen av pengar som förekommer i kassan och försvårar företaget att ta pengar svart. Lagen förekom också för att mycket fusk kan ske i restaurangbranschen (uhr.nu). En annan lag som införts är att de anställda måste skriva in sig i en personalliggare för att kunna försvåra anställda som jobbar svart och som inte betalar svart. Får en kontrollant veta att en anställd inte skrivit in sig i personalliggaren kommer en bot förekomma (notisum.se).

Ekonomiska faktorer

Nejlikan påverkas också av den ekonomiska aspekten och kan både vara något bra och dåligt. Faktorer…...

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