Big Idea

In: Business and Management

Submitted By Shariful
Words 3334
Pages 14
Professor Harry E. Stucke

BIG GROUP CASE STUDY

By
Bhuiyan Shariful
Kudret Demirkol
Alam Mujub
Ye Yu

LONG ISLAND UNIVERSITY
February 27th, 2012

INTRODUCTION
The Big Idea Group (BIG) was created by Micheal Collins to help both inventors and corporations meet the innovation challenge. BIG partners with inventors and companies to identify, develop and bring to market innovative ideas. Before BIG Collins founded Kid Galaxy in 1994, a specialty toy company and became a producer of the award-winning Bendos line. Bendos, a line of Gumby-like figures eventually helped Kid Galaxy gross $5 million a year. But Collins, who held just a 4% stake in his company, says he felt there was little growth in store. Collin is exposed to Clayton M. Christensen, a Harvard Business school professor who posited a theory about why companies fail, even with great technology, in his book The Innovator's Dilemma. The professor gave him an endorsement and an undisclosed investment for an idea-hunting company. A year later Collins became a success with Tiny Totes, a set of mini-handbags girls could use to store collectibles. Tiny Totes was designed by an Indianapolis woman who had tried for a number of years to break into the toy business and Collins was able to give her the first break. Almost all of Collins' products are new ideas for toys and consumer products. Collins is now looking to diversify his company Big Idea Group (BIG) which has become successful in the toy industry

MBA 621 Prof. H. Stucke
“What’s the BIG Idea?” STRENGTHS WEAKNESSES • The process that BIG had developed worked in kid’s industry very well (Company policy)
• BIG followed a four-step process that allows the company to enter the industries at an advantage (Company policy)
• BIG’s unique concept and intelligent infrastructure add…...

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