Attitude, Values and Ethics

In: Business and Management

Submitted By samii
Words 6269
Pages 26
ATTITUDES, VALUES AND ETHICS

ATTITUDE

Attitude is a person’s overall evaluation of a person, or issue. It could be favorable or unfavorable towards something. It is considered along with other elements- beliefs and behaviors.Beliefs represent what we have learned or come to know through experience. As such, they are either true or represent what we think is true. Example, that working on a challenging project would bring recognition in the organization or that working after office hours would affect health and personal life while behaviors represent the actions we take with regard to a particular object or entity. Example, whether one complete the project successfully or leave the office at 6:00 PM in the evening. In the simplest case, attitudes, beliefs, and behaviors should be related but there are instances that the relation between attitudes, beliefs and behaviors is not very strong (Wiegel et al., 1974). For example, we might dislike studying, (a negative attitude) and rarely study at all (negative behavior) yet truly believe it will lead to success, yet rarely study. We could even dislike studying, be unsure whether it leads to better grades, and yet spend a great deal in studying. Hence, we can say that attitude is a complex cognitive process (Neovistas.com, 2004). Attitudes can be examined in terms of its three components: Affect, Behavioral, and Cognition. Affect consists of the emotional feelings stimulated by the object of the attitude for example: “I don’t like my boss” while behavioral are acts related to attitude object. Example: “I want to transfer to other department and cognition is the thoughts about attitude object. Example: “It will reduce the stress I am feeling” (Bergmann, 1998). The object of an attitude can be anything people have opinions about. Therefore, individual people, groups of people, institutions, products,…...

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