Akron Children's Hospital

In: Business and Management

Submitted By jmsteinberg
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Case Study: Akron Children’s Hospital

1) What is the management-research question hierarchy for Akron Children’s Hospital? a. Management Dilemma- Step 1 is identifying the management dilemma. The dilemma that the hospital faces is how to increase the bed-occupancy rate and what can the hospital do to gain more business than its competitors. b. Management Question- Step 2 is how to differentiate itself and step out of the shadow of its competitors. c. Research Questions- Step 3 consists of defining the research questions The questions focus on how to distinguish itself and convey its commitment to children and to the highest-quality and most medically advanced care. d. Investigative Questions- Step 4 consists of investigative questions such as “How do parents come to a decision on where to bring their children?” and “How do we gain more customers from surrounding counties?” e. Measurement Questions- Step 5 consists of some questions with supplied answers that range on a scale of 1 to 5 (bad to good). These questions can include those about distance to home, comfort of leaving children in the hospital’s care, feelings of technology and medical quality.

2) What are the advantages/disadvantages of an observation study for this research? f. Advantages- The researcher can see first-hand the experiences of parents and children in the hospital every step of the way. Researchers can instantly record their observances and findings. Recordings of audio or video are hard evidence and there is not much room for error in this method. Observation method can be done over a long period of time and around the clock. g. Disadvantages- Researchers will gain no knowledge of past experiences if they are just watching the present. Equipment and staffing can be expensive. A researcher cannot really gain opinions by this method. A…...

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