Abc Beds Information Paper

In: Business and Management

Submitted By Flinstoned
Words 323
Pages 2
Homework 3
Strategic Marketing
ABC Beds Information Paper

From: Mauro Camacho
To: Marketing Director (Dr. Olsen)
Subject: Analysis for sales distribution of ABC beds

Problems/Situation: ABC bed is one the most requested beds for old people, in the states. Our team consist of a sale force of 10 people + our sales director.

Sector 3 takes into account Utah, Colorado, Nebraska, Iowa, Kansas and Wyoming. The number of homes our sales representative have to take into consideration is 1432 and cover a total of 502, as we can see from appendix A there Section 3 cover 12% of the total sales and employees have to travel 502 sqm(k) which is 4% of area.

As we can see from appendix A, there is a fairly even distribution among the areas except for Area 1. Since we have on our company only 10 sales people and our sector is fairly large with number of retire homes I do think the sector is feasible, since our product has high brand equity and people already know what it is, however it would take time. This takes into account, that there at least two people working for our sectors over a time period of one year.

Discussion: Overall the situation doesn’t take into account the number of old people per sector, as we can see from appendix B, the number of old people from now till 2060, will only keep on increasing. This means we have a lager market to cover. Some people do not go to retire home; there is new opportunity and a new market that ABC beds can go into.

Recommendations

I can only recommend hiring more sales representative in order to penetrate new markets and increase our market share. Start a new marketing plan that will allow ABC beds to market to old people at home.

Appendix B

(Census.gov)

Appendix A

References
Census.gov,. N.p., 2015. Web. 19 Oct.…...

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